Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion, Style · May 25, 2018

My Favorite Looks from the Royal Wedding

Harry and Meghan are officially the Duke and Duchess of Sussex.  I was on a girls trip in Florida the weekend of the wedding and woke up at 6 am to see the official ceremony live.  There seems like there is something really special between the couple and it was evident in the way they structured their ceremony and how they looked at one another.

I really love the culture and traditions of the British.  They seem to have such respect for tradition.  I love the ability to try new things but there is something special about doing things the way it has always been done.

One of these things would be dressing for occasions.  In the entire world the British are the best at dressing appropriately for special occasions.  One of the traditional things to wear to a wedding in England is a fascinator.

Hats and fascinators have been part of British dressing since the 15th century .  Unlike wide brim hats the fascinator does not really serve a purpose other than being fashionable and a conversation piece.  Ladies generally choose a fascinator that compliments or matches their dress.  It is not uncommon to see a lady wearing a hat, dress, gloves and shoes that all match.  Fascinators can be sculpture in nature or adorned with flowers or veils.

I love the opportunity to wear a hat.  Although there are not too many times we wear them in the US events like high tea and polo call for the perfect hat.

Hat courtesy of Haute Dames CoutureMeghan looked amazing at the wedding.  Her dress, veil and tiara choices were exquisite.  It made me so happy to see that she stayed true to her personal style and it really showed in her confidence as she glowed down the aisle.  But not to be outdone her guests also brought it.  By “it” I mean all the fashion.  These are a few of my favorite looks….

 

Photo Courtesy of Vogue.com

Amal Clooney

This was my favorite look.  Amal is a fashion icon but the choice of this bold of a color and to wear it head to toe was a huge risk and one she pulled off flawlessly.  Amal’s skin tone and hair color allow her to wear a variety of colors.  The yellow in this outfit is even more striking on her because of the golden undertones in her skin.  You know you are beautifully dressed when I barely notice that you are standing next to George Clooney.  Amal is wearing a Stella McCartney dress and a Stephen Jones hat.

Photo Courtesy of Vogue.com

Oprah Winfrey

Not only did I love the way this blush color looked against her skin it was an outfit I could see myself wearing.  The color and shape of the dress are very flattering and make her waist look thin and snatched.  I love that she went with a head to toe look but had the addition of flowers and feathers on the side of her hat.  Oprah is wearing Stella McCartney.

Photo Courtesy of Vogue.com

Sofia Wellesley

I loved so many things about this look.  First of all it was so much different than anything else at the wedding.  The length and nod to the drop waist and texture in the pattern were all eye catching.  I love that when everyone else was going in the monochromatic direction that she pulled it out with something completely different and unexpected.  Of all the dresses at the wedding I am excited to see if this one is remade in a ready to wear look.  Sofia is wearing REDValentino.

Photo Courtesy of Eonline

Lady Kitty Spencer

This color was spectacular!  This look allowed the dress to be the star and everything else in the look just complimented it.  The shoes especially brought out a color in the dress that could have been overlooked.  I also really enjoyed that she shoes a fabric like velvet for the shoe which added a layer of richness.  Also, on a brunette this hat could have gotten lost in her hair but the way it pops off of the blonde is perfection.  Kitty is wearing Dolce & Gabbana.

Photo Courtesy of Harpars Bazaar

Doria Ragland

Megan’s mother looked like the perfect mother of the bride while following all of the British guidelines to dressing.  The color was muted and demure and neutral so it would photograph well but also complimentary to her skin tone and hair.  She dressed in something that looked good on her but also took into consideration something that would not outshine her daughter and her moment.  I was so pleased to see just how beautiful she looked.  Doria is wearing Oscar de la Renta.

Photo Courtesy of BBC.com

We wish the Duke and Duchess of Sussex the best and can’t wait to see how beautiful their little babies will be.

In: Fashion, Style · Tagged: british, fascinators, hats, royal wedding, wedding

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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