Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
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At Home, Decorating, Entertaining, Food · October 28, 2017

Brunch and Bubbly

This past Sunday I threw a brunch and playdate with a few friends and used it as an opportunity to collaborate with Greet and Gather.  If you haven’t seen any of my posts about Greet and Gather they are a monthly entertainment subscription box that just came on the market in October.  I was lucky to get my hands on one of their first boxes and I was not disappointed.  The October box, Slate and Stone, included items like a marble cheese board, bourbon stones, brass cheese knives, slate coasters and cheese signs.  Basically they provided me with most of the tools to throw the perfect little ladies brunch.

I decided to keep the menu simple.  Well simple for me which means I had three kinds of quiche, banana bread, yogurt parfaits, cheese and charcuterie, baked brie (from Greet and Gather) and chicken and waffles for the kids.  We also had mimosas and cold brew but we all ended up drinking the delicious brown sugar bourbon cocktail from Greet and Gather’s recipes that were provided in this months box. Basically it was all my favorite things wrapped into one perfect little party.

Quiche…  So I mentioned I made three kinds of quiche.  I keep quiche really simple which means I use the same base no matter what and then just add ingredients.  My basic quiche recipe is 4 eggs and 1 cup of half and half or 6 eggs and 1.5 cups of half and half.  It is really that simple.  350 degrees in the oven for 45 to 55 minutes.  I made two of the quiche crustless and made one with crust.  The ingredients I used were spinach, mushroom and feta; red pepper, asparagus and brie; and crab, green onion and cream cheese.  The favorite of the day was the crab, green onion and cream cheese.

Banana Bread with Brown Sugar Buttercream… So I am not a baker…at all.  On the rare occasion I bake I have to have an easy recipe.  I am a cook in that I don’t like to measure so this means baking is not my jam.  This banana bread recipe was simple and easy.  I also forgot the baking soda and it turned out great anyway so there is that!  As for the brown sugar buttercream I loosely used this recipe here.

Chicken and Waffles…  I made this really easy on myself.  I used chicken nuggets for the chicken portion of the dish.  I was serving this to kids so I assumed they would be more likely to eat it if I used chicken nuggets.  For the waffles I used a buttermilk waffle mix from Whole Foods.  To the mix I added vanilla, cinnamon and three tablespoons of honey.  It was perfect.  I made them both early and kept them in the warming pan and then served them with honey.

Yogurt Parfait…  I actually was inspired to make these after having something similar at Harvest Cup Polo Classic.  I use the apple cinnamon granola from Whole Foods.  I topped that with Maple Hill Creamery vanilla yogurt and then topped with blueberries.  Side note…  If you have not had Maple Hill Creamery Yogurt you need to have it…like today.

Cheese Plate…  For my cheese plate I kept it really simple.  White cheddar, dill Havarti, blue cheese, salami and almonds.

Baked Brie… this is a Greet and Gather recipe.  1 package puff pastry, 1 wheel of brie (chopped), 1/3 cup pecans, 1 tbsp. butter, 1/3 cup apple butter, 1/2 cup apples chopped, 2 tbsp. brown sugar, dash of salt.  Preheat the oven to 375 degrees.  Roll out puff pastry on a flat surface and cut out circles with a cookie cutter.  Place dough in the bottom of a greased muffin pan for 10 to 12 minutes until slightly puffed.  In a saucepan add butter and stir in pecans, add brown sugar and salt and stir.  Toasting nuts for 3 minutes.  Add in the apples and heat for 1 to 2 minutes until covered and warm.  Top each tart with apple butter, brie and apple pecan mixture.  Place back in oven for 3 minutes.

Brown Sugar Bourbon Cocktail…  This is also a Greet and Gather recipe.  1 1/2 oz bourbon, 2 tbsp. brown sugar simple syrup (recipe below), club soda, citrus bitters, cooling stones of ice.  Add 2 tbsp. simple syrup and bourbon to a glass and stir.  Add a dash of bitters and club soda to taste.  Finishing with cooling stones or ice.  Garnish with a cinnamon stick and serve.

 

Brown Sugar Simple Syrup – 1 cup light brown sugar, 1 cup water, 1/2 tsp vanilla.  Combine brown sugar and water in a pot and stir until combined.  Add vanilla and reduce heat.  Stir until you no longer see sugar crystals.  Cool and serve.

If you would like to check out all of my ideas on how to throw the perfect brunch you can visit my Pinterest board here.

Thank you as always to Greet and Gather!  It is a dream come true to be able to collaborate and work with your friends!

XO, Tippy

In: At Home, Decorating, Entertaining, Food · Tagged: bourbon, bourbon cocktail, brunch, bubbly, champagne, cheese, covington, covington blog, covington blogger, entertaining, entertaining box, friends, greet and gather, ladies, mandeville, mandeville blog, mandeville blogger, new orelasn blog, new orleans, new orleans blogger, northshore, northshore blog, northshore blogger, quiche, southern, southern ladies, subscription, sunday, sunday brunch, tiffany king, tiffany morgan king, we fieve kings

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
A white top is an essential in your wardrobe each A white top is an essential in your wardrobe each season. These are my 4 favorite white tops I recently purchased from @target. Everything is linked on LTK and in my stories.

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