OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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Family, Fun, Kids, Life · April 11, 2024

Family Fun: French Quarter Festival

We adore our tradition of embracing “forced family fun,” and nothing is more cherished than our French Quarter Festival outings. From the time our kids were babies, we’ve made attending FQF an annual family affair. It’s become a highlight on our calendar, making unforgettable memories year after year.

Though I first wrote these tips back in 2018 when our kids were still very young, I find joy in sharing them annually, especially for those who are new to navigating festivals with kids. Here are a few tried-and-true strategies to make your FQF experience with the family smooth and enjoyable!

The family at French Quarter Festival

Very first thing. Download the app. You can find it here.

Locate the bathrooms.

Unlike festivals such as Jazz Fest, which are confined to specific areas, French Quarter Festival sprawls throughout the entirety of the French Quarter. While adults might not prioritize bathroom availability, it becomes essential when you’re attending with kids. Some businesses graciously allow access to their facilities, while others may not be as accommodating. It’s wise to keep an eye out while strolling around. We make it a point to visit the bathrooms near the riverfront by the main stages before exploring the rest of the quarter.

Chevron STEM Zone.

Chevron is once again hosting their STEM Zone at the Natchez Wharf, located at the foot of Toulouse Street by the river, offering two full days of family-friendly entertainment! Whether you’re seeking a break from the music or simply looking for some engaging activities for the kids before strolling through the quarter, this is the place to be! For more information on the STEM zone click here.

Stages.

In the vibrant French Quarter, over 20 stages dot the landscape. In previous years, our family gravitated towards the riverfront stages for their convenience — proximity to food and facilities made managing the kids easier. As we explore the Quarter, the French Quarter Festival App guides our steps, helping us discover our preferred stages. Among them, the Zydeco Stage, typically nestled in the Jax lot, stands out as a perennial favorite for our family. It’s a hub of energy and excitement, with lively music and plenty of dancing to keep both kids and adults entertained.

Kids at French Quarter Fest

Parking.

For optimal proximity to the festivities, arrive early and be prepared to pay a premium for parking. When accompanied by the kids, I prefer parking nearby as it facilitates a swift exit if necessary. Alternatively, parking further away and utilizing services like Uber or pedicabs to reach the Quarter offers convenience and flexibility.

Food and Drinks.

Yet another compelling reason to download the app is to navigate the abundance of food options scattered throughout the festival grounds. From the riverfront to Jackson Square and along Decatur, a myriad of food stations await. With the app, you’ll know exactly where to begin and what to indulge in. Among my personal favorites are Mrs. Wheat’s Meat Pies, the Prime Rib Debris Po’boy from the Omni Royal, and the Shrimp Roll from Miss River.

Porter eating at French Quarter Festival
Peyton eating a eggroll

Finding Shade.

Contrary to common belief, shade abounds at FQF. We particularly enjoy lounging on the grassy embankments nestled between the river and the Quarter. Additionally, taking refuge in the STEM Zone or exploring the shaded areas around Jackson Square offers respite from the sun. Even if it means settling for a stoop or a patch of ground, finding a bit of shade is always a welcome relief.

Porter in the grass
Porter laying in the grass

Having a plan.

Whenever we’re in a crowded or public setting, we make sure to go over the ‘plan’ with our boys. The ‘plan’ is simple: if we ever get separated, they should look for someone in uniform first. If they can’t find one, they should approach a calm adult and ask for help, providing their name, our names, and our phone number. We discuss this before attending any major event, including our trips to Disney. It’s essential to be prepared, especially considering the unpredictable nature of large gatherings.

Supplies.

It’s important to have some essentials but not to overpack either. These things are always in my festival bag.

  • first aid kit
  • water
  • sunscreen
  • extra sunglasses
  • a blanket or towel to sit on
  • snacks
  • lip balm
  • Band-Aids
  • stroller or wagon
  • Benadryl
Our family at FQF
Strolling around the quarter for FQF

The best thing about FQF is there really is everything at your fingertips from food booths to music to stores and restaurants and so much more. Come hungry and ready to have a good time!

XO,

Tiffany

In: Family, Fun, Kids, Life · Tagged: fqf, french quarter festival, know before you go, new orleans, nola

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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