Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Fashion · April 6, 2018

New Orleans Fashion Week – Part One

When you hear about fashion week you think New York City.  Light, glitz, glam and white tents.  Well what you may not know if that several years ago other cities around the country started tapping into their local fashion industry and creating fashion week events in their hometowns.  Eight years ago New Orleans was a city that started their own which has quickly become the most impressive and comprehensive fashion event on the Gulf Coast.

Over the years I have been able to attend some of the shows here and there but this was the first time that I was able to get a little bit of a behind the scenes look attending events like Let’s Talk Fashion at NOMA, the opening night Kick Off Party at NOPSI and the Tricentennial: 300 Years of New Orleans Fashion Show.

I also attended the Kids Runway Day watching designers like Alexandra Bujan and Cadence Dixon and the Top Design Competition that was held Thursday night which was phenomenal.

Thank you to Eduardo Benitez photography for these beautiful pictures.  You can find more of his work here or follow him on Instagram.

I wanted to make this one big post but there were so many great things to see that I am breaking it up into two posts.

Let’s Talk Fashion…

The Let’s Talk Fashion event was held at NOMA and was the first event I purchased tickets for.  I am love to attend educational talks and it was fashion related so I was sold.

The discussion was led by Tracee Dundas, the CEO of New Orleans Fashion Week, and designers Brik Allen and Tabatha Bethune.  Tracee had a list of questions that she asked each designer from design process to social media.  I was very interested to learn how much additional fabric each designer buys before making a custom gown.  They also told us that they each tend to buy fabrics and then let the dress choose which one will work better.  Tabatha admitted to having a bit of a fabric addiction and has a whole storage room full of fabrics.

Many people don’t appreciate fashion as an art form and hearing them talk about how much time and energy they put into their craft was very inspiring.  I was able to tour the Alexander McQueen: A Queen Within exhibit after the talk and Tabatha Bethune viewed a few of the installations with us.  I loved hearing her perspective on the clothing and the way they were curated.

My biggest takeaway from this event was from Tabatha.  She talked about how as creatives we need to recognize the “emotional apprenticeships” that they have an how much your friends and family pour into you and listen to your ideas.  You need to recognize these people because many of them will never benefit from your business other than just supporting their person.

Kick Off Party at NOPSI…

This event was beautiful, the drinks were good and as hard as it is to compete with the New Orleans skyline the Models definitely gave it a run for it’s money.  This was the perfect ending to a day of soaking in all of the fashion.  Models treated us to a installation like show of several designers pieces.

What I liked the most about this event was the chance to walk around a view the designers pieces from all sides.  Unlike a fashion show where the models are walking down the runway and then are gone this event allowed me to view all of the items and really appreciate the craftsmanship as well as the styling.

From the hair to the head pieces to the jewelry everything was carefully chosen.  This was obvious from the moment you went it to see the models.

My favorite piece???  The flower crowns of course!

Tricentennial: 300 Years of New Orleans Fashion…

I had not originally planned to attend this event but more tickets became the day of so I called my friend Karen and we jetted across the bridge.  Once we got there I was so glad that we decided to go.  I was probably one of the most visually interesting shows I saw all week long.

The show was divided up into five different time periods to explore New Orleans Fashion.  Marie Antoinette, Sazerac, Fairgrounds, Canal Street, Seersucker and the Future of Fashion.

This was one of the most interesting and educational events that I attended.  I felt like they chose perfect time periods to highlight and it was also easy to see the New Orleans influence in each look.

Marie Antoinette

 

Sazerac

Fairgrounds

Seersucker

Mardi Gras Indians

Walk Down Canal Street

The Future of Fashion

The future of fashion was designed and executed by high school students who are learning the art of fashion design.

New Orleans Fashion Week was overall an amazing and educational experience.  Tracee Dundas and her staff are incredible and definitely have done a lot with this event over the last 8 years.

Thank you again to Eduardo Benitez Photography for these beautiful pictures!

XO,

Tippy

 

 

In: Fashion · Tagged: fashion, Fashion Week, New Orleans Fashion Week, NOLA fashion week, we five kings blog

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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