Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Dressing Tips, Fashion, Style · September 23, 2025

NOLA Fashion Week 2025: What I Wore, What I Learned, and Why It Mattered

As a creative, I’m always looking for ways to invest back into my creativity. Being in spaces with other people doing creative things feeds me. Even if it’s not a space I actively work in, just being around others and hearing about their process reenergizes me.

One of the hardest parts of being a creative is that there’s no natural break. It feels strange to say something that comes naturally can also be draining, but it is. Being able to pause and refocus isn’t just refreshing, it’s essential.

In past years, I’ve attended New Orleans Fashion Week for three or four days. This year, I was offered an all-access pass to all nine days of events and decided to soak in as much as I could. I planned to attend six days and, while I’m still exhausted, I’m so glad I chose the events I did.

So let’s start here: what is New Orleans Fashion Week and why does it matter?

What Is NOLA Fashion Week?

New Orleans Fashion Week was created by Tracee Dundas to spotlight the vibrant fashion community here in the city. She not only highlights local designers, stylists, and shops, but she also brings in industry pros from other regions to host masterclasses and education sessions.

From Mardi Gras Indian influences to custom gown designers and brands that truly understand the pulse of our community, this week-long celebration proves that New Orleans has its own signature fashion culture, and it deserves to be recognized.

What I Wore

Before we get too far, let’s talk about what I wore. I started planning early with a clear vision for a few key looks. I knew I’d need to thrift some pieces and go down a rabbit hole to source others, but everything came together exactly how I imagined it.

Here is my full look book from the week…

Tiffany Look Book for NOLA Fashion Week

Here is how they all turned out…

What I Learned

Every time I go, I walk away with fresh ideas and insights. This year was no different. Here are a few standouts:

  • Nigel Barker said, “Look for the light.” Whether you’re shooting content or getting ready for the runway, the right light makes all the difference. Find it. Use it. Let it work for you.
  • Juxtaposition is in. Big silhouettes are having a moment. They’re bold, unexpected, and a great way to create a signature look.
  • Layers are your best friend. The SCSC show at Krewe was a layering masterclass. Patterns, textures, unexpected proportions—it was a dream for someone like me who lives for layering.
  • Personal style is a vibe. It’s less about trends and more about confidence. I saw so many people wearing what they loved and what made them feel like the best version of themselves. It was inspiring.
  • You need a few losses to get some wins. If you’re evolving, there will be outfits that don’t hit the way you thought they would—and that’s okay. Growth comes from trying, not playing it safe.
Collage of NOLA Fashion Week shows

Who Was My Favorite?

Easy. I’m ten toes down for Kate Fusilier with Cosmic Collective. She dressed me for Saturday night and absolutely nailed it. She’s shown at NOLA Fashion Week twice now and even hit the NYFW runway this year. She’s on fire.

Another standout? JaeRi Designs. I was obsessed with every single piece. Truly gagged (and I don’t even use that word). From the menswear to the accessories, everything was flawless. I’d wear it all—every last look.

Final Thoughts

Fashion Week always reminds me why I do what I do. It’s not just about the shows or the clothes, although those are incredible. It’s about community, creativity, and finding inspiration in unexpected places.

Whether it was watching emerging designers take bold risks or hearing seasoned pros like Nigel Barker drop wisdom, every moment fueled my creative fire. I walked away with new ideas, deeper connections, and a full camera roll of outfits I loved.

If you’re ever wondering whether attending an event like this is worth it—the answer is yes. It’s worth it for the style, the stories, and the spark it gives you to keep creating.

XO,

Tiffany

In: Dressing Tips, Fashion, Style · Tagged: Fashion Week, New Orleans fashion, New Orleans fashion community, New Orleans fashion designer, New Orleans Fashion Week, NOLA fashion week

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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