You know how some people get excited for fall when the leaves change? I get excited when the Halloween bins hit the store shelves and yes, that usually happens while I’m still in sandals. Halloween has always been one of my favorite times of year, and not just because I love spooky decor and a good costume. It’s also the season that consistently brings in my highest Pinterest traffic, year after year.
In fact, Halloween content is one of the most strategic things I create. From floating witch hats to styled costume shoots, the posts I publish in late summer start picking up steam on Pinterest before most people have even bought candy. The secret? I plan spooky season early and you should too.
Why You Should Plan Spooky Season in July
If you wait until October to post your Halloween content, you’re already too late at least when it comes to Pinterest. Searches for Halloween decor, costume ideas, party themes, and DIYs start climbing in July and spike by early September. That means your best chance to be seen is by publishing content before the rest of the internet gets into spooky mode.
Planning in July gives your posts time to get indexed, repinned, and saved so they’re trending by the time people are actually decorating and celebrating. It also gives you time to batch content, try out new ideas, and avoid the October chaos.
And if you’re hosting a Halloween party, this early planning mindset is a game-changer. You can pull together invites, menus, and themes with enough time to enjoy it—and maybe even create content around it that helps someone else pull off their perfect spooky soirée.
My Halloween Content That Went Viral
Some of my most-shared, most-saved, and most-pinned content ever is Halloween-related. It wasn’t part of a big strategy at first because I was just sharing things I loved. But over the years, I started noticing a pattern: every October, my Pinterest analytics would spike… and the traffic always pointed back to the same types of posts.
The standout? Floating witch hats and floating candles. It’s simple, magical, and totally Pinterest gold. That one idea has been saved and repinned more times than I can count and every year, it brings new followers, blog clicks, and even newsletter signups.
I’ve also done a few styled Halloween costume shoots over the years—Cinderella, Hocus Pocus, Witch, Grease—and those consistently get engagement both on Pinterest and Instagram. People are looking for ideas that feel both doable and elevated, and styled shoots walk that perfect line.
When I realized how powerful these posts were for long-term visibility, I started treating Halloween as a key part of my annual content strategy and it’s paid off in ways that spooky season me could never have imagined.
What Works on Pinterest for Halloween
Pinterest is a visual platform, and Halloween is a visual holiday which makes them a perfect match. But not all content performs the same. Over time, I’ve learned a few patterns about what actually takes off (and keeps working year after year):
- Big, clear visuals win. Think: vertical images, high-contrast colors, and clean, styled shots. Halloween is bold and your pins should be too.
- Repeatable, shareable ideas get saved. Floating witch hats? Easy to replicate. DIY bat walls? Same. The more recreatable it feels, the better it performs.
- Step-by-step or “in-action” posts do best. People want to see how you did it not just the final product. Whether it’s party setup, costume ideas, or decor, take your audience along for the ride.
- Styled shoots make great pins. Especially when they’re themed, recognizable (hello Jurassic Park or The Addams Family), and shot with vertical framing in mind.
If you want to see Halloween content work for you, not just look good on your feed, Pinterest is the long game—and it’s one worth playing.
How to Make Halloween Content Work for You
Whether you’re a content creator, a blogger, or just someone who loves spooky season, the key is simple: start now. July and August are the sweet spot for creating and publishing Halloween content that performs.
Here’s how to make it work:
📅 For Creators & Bloggers:
- Shoot in July or early August so your posts are ready to go by September.
- Batch your visuals—get the floating hats up, grab your costume shots, style a spooky shelfie.
- Pin it early, pin it often. Don’t wait until October to publish and share.
- Create vertical graphics for Pinterest and use text overlays if it’s a blog tutorial or DIY.
🕯️ For Halloween Enthusiasts:
- Start gathering supplies now—decor sells out faster than you think.
- Test ideas early, save inspo, and give yourself time to pull it all together.
- Use Pinterest like a seasonal vision board so you’re not scrambling come fall.
Want to take it a step further? Create a mini content calendar for yourself. Even 2–3 posts or themed visuals can bring new eyes to your brand or blog—and give you evergreen content that works year after year.
It’s Not Just Content—It’s a Vibe
At the end of the day, Halloween content isn’t just about driving traffic or racking up repins (although that’s a nice bonus). It’s about creating a feeling. It’s about nostalgia, creativity, a little bit of drama, and a whole lot of fun.
When I start planning Halloween content in July, it’s not because I’m rushing the season—it’s because I love it. And I want the time and space to enjoy the process, not scramble through it. That energy? It shows up in the final product. People can feel when something is thoughtful, intentional, and filled with personality. And that’s what makes it stick.
So whether you’re floating witch hats from the ceiling or building your first spooky tablescape, don’t wait. The earlier you start, the more it pays off—on Pinterest and in real life.
XO,
Tiffany
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