Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Family, Fun, Kids, Life, Summer · May 26, 2024

Field Trip Friday

Editor’s Note: I first wrote this post when the boys were 4,3 and 1. While our summers are a little different now that they are older, I really look back on these adventures with such fond memories. We don’t get to go to as many of these anymore due to age, camp schedules and me working but there are so many amazing things to do with kids! I hope that you enjoy these as much as we did!

A few years ago, I started a tradition with my boys that has since become one of our favorite summer activities: Field Trip Fridays. The idea was simple—dedicate one day each week to a special outing. While I would love to take them somewhere exciting every day, the summer is long, and our budget doesn’t stretch to daily visits to the zoo or museum. Instead, we’ve found that having one special trip each week gives us something to look forward to and creates wonderful memories.

Field Trip Fridays have turned into a highlight of our summer. It’s amazing how this simple concept has enriched our lives, providing not just entertainment but also education and quality time together. Whether we’re exploring a new park, visiting a local farm, or discovering hidden gems in our community, each trip becomes an adventure. The boys get excited as the week progresses, eagerly anticipating what Friday will bring.

Family at the Audubon Insectarium - Field Trip Friday

Setting Fridays aside has also allowed me to plan for extra help when needed. My mom joins us most weeks, providing invaluable assistance, especially when we’re navigating busy city streets or large parks. Occasionally, Justin can take a Friday off work, and it’s always a treat to have him join us too.

At the start of each summer, we sit down and create a list of places the boys want to visit on Fridays. They also make a list of restaurants they’d like to try. While there are perennial favorites like the zoo and aquarium, we always manage to discover some new and exciting destinations each year.

Field Trip Fridays are a fantastic way to explore your city or nearby areas. Over the years, we’ve uncovered countless hidden gems that have enriched our summer experiences.

Field Trip Friday Ideas


Urban Air
Altitude
Loft 18
Top Golf
Game On Social Hub
SURGE
Liberty Lagoon – BREC’s Premiere Waterpark
Louisiana Arts and Science Museum
Louisiana Tours and Adventures
The Audubon Zoo
The Audubon Insectarium
The Audubon Aquarium
The Audubon Nature Center
NOMA
The Ogden Museum
WWII Museum
Mardi Gras World
LA Children’s Museum
Lynn Meadows Discovery Center
Knock Knock
Children’s Museum of St. Tammany
IMMS
USS Kidd
Avery Island
Sculpture Garden
Stennis Space Center
LA Art and Science Museum
Botanical Gardens
Steamboat Natchez
Cool Zoo
Street Car
City Putt
Gulf Island’s Water Park
Storyland
Blue Bayou Waterpark
Laurel Mississippi Murals
Blueberry Picking
JAMNOLA
Northlake Nature Center
Boy Scout Trail
Abita Spring Mystery House
Canoe and Trail Adventures
Covington Labyrinth Project

Boys at Pop Brothers - Field Trip Friday

Places You Should Eat This Summer

These are a few of our favorite summer meals!

Kelly’s Costal Cabana – Mandeville; this used to be The Beach House and we love the new local.
Acorn – New Orleans
Shaggys – Bay St. Louis / Gulfport / Biloxi
Reginelli’s – New Orleans / Metairie / Mandeville
Sugar Factory – Blioxi
Pop Brothers – Biloxi / Gulfport
The Yard Milkshake Bar – Baton Rouge / Orange Beach
Dat Dog – New Orleans
Burro Azul – Orange Beach
The Gulf – Orange Beach

Boys having snowballs - Field Trip Friday

For More Ideas:

Visit The Northshore
Visit Baton Rouge

XO,

Tiffany

In: Family, Fun, Kids, Life, Summer · Tagged: fieldtrip fridays, how to send summer days, summer fun for kids, summer outings, things to do with kids

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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