Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Dressing Tips, Fashion, Plus, Style, Trends · August 29, 2023

Denim Trends for Fall

Tiffany: Denim Darling

Denim defines the season of autumn each year. It is the most universally worn item no matter your age, sex or location. Everyone has something denim in their closet.

Denim transcends most typical seasonal trends in the fact that most styles are timeless. For instance, let’s look at skinny jeans. While you will hear Gen Z say skinny jeans are “cheugy” they still have their place in our closets. While skinny jeans may be taking a back seat on what is considered “on trend” this year they aren’t completely out of style. There is a very cyclical rotation when it comes to jeans. One style may be on the back burner this year, but I like the phrase, gone but not forgotten. Chances are in two to three style cycles your fit will be top tier again.

But let’s talk about what is happening this fall. Denim is denim in most aspects but there are small tweaks that will happen from season that makes them continue to be a trending piece of clothing. I wanted to run through a few different pieces you will see this fall and a few things I think you need to incorporate.

Denim Skirt

The more things change, the more they stay the same. I really thought that we would never see knee length denim skirts with front slits again after the early 2000’s. However, they are back, and I am excited to see it. styling these with a cropped jacket and long boot is going to be the perfect dinner and drinks look. I purchased on from Old Navy a few weeks ago and I really like the fit.

Long midi skirt and boots

Denim Jacket

We all have one. Most of us have a graveyard or an archive as I like to call it. This year we are going to see more structured jackets with puff sleeves, extended collars and longer lines. Last year was all about the crop and they will still work but I love these longer lines on this jacket. The one I am wearing is from GAP and I found a similar one at Old Navy.

Tiffany in a denim jacket and plaid pants.

Wide Leg Denim

This is the part when people are going to get mad. Skinny jeans are not trending. Does that mean you cannot wear them? No. They are, in my opinion, a staple that will always have its place but if you notice they are harder to find this year in stores it is because in 2023 it’s all about the wide leg.

Let’s talk about this a little bit. Wide leg does not mean oversized. Wide leg does not mean baggy. Wide leg should fit in the waist and hips and then widen at the base of the hip or right below you butt. A few things to consider. Wide leg can and will make you look taller. It can also give a really nice line to your legs. If you are someone who really likes to showcase your rear, then these are perfect for you too. When trying them on make sure they are fitting nicely in the hips to get that cute booty bump.

As for length, unlike skinny jeans a wide leg needs a little more attention to the hem line. For me, I like mine to be a few inches above my ankle. This allows me to show off my shoes and also not drag my pants on the ground. I encourage you to try them on and cuff the hem to see what length feels the most comfortable for you.

Tiffany in wide leg jeans

Denim on Denim

What can I say, blame Jenna Lyons. Denim on Denim is a fresh way to do effortless. Like any monochromatic look accessories are going to be your friend. Find a good belt and a fun necklace to make this look stand out.

Jenna Lyons in denim on denim
Jenna Lyons in denim on denim

I will send with the same pep talk I give all the time. First, we wear what we want. Second, if wearing trends makes you happy and feel good then try them. If they make you feel stressed out and uncomfortable, don’t try them. At the end of the day, it is your beauty, your standard. Do what makes you feel your best. I am simply here to give you ideas and a guide but how you feel about what you wear is the most important thing.

XO, Tiffany

In: Dressing Tips, Fashion, Plus, Style, Trends · Tagged: can I wear denim on denim, denim, denim on denim, denim skirts, denim trends, denim trends fall, jean jackets

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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