Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Boutique Profile, Local Shopping, Style · February 17, 2022

Boutique Profile – The Villa Mandeville

This post is sponsored by The Villa Mandeville.

Marta, Nichole and Elizabeth from The Scout Guide New Orleans - The Villa Mandeville
Photo by Paul Morse Photography from The New Orleans Scout Guide
The Villa Mandeville spread in the New Orleans Scout Guide.
Photo by Paul Morse Photography from The New Orleans Scout Guide

{Editor’s Note} I love highlighting local businesses whenever I can. My relationship with The Villa Mandeville started with this blog post back in 2019. Getting to know Marta, Nichole and Elizabeth has blossomed into a wonderful friendship and also a working relationship. They have dressed me for several events like New Orleans Fashion Week and also Hammer and Heels. They were also my first clients for my social media business. Over the last year The Villa has been doing some awesome things, so I wanted to update this post and show you what has been happening.

The Villa Mandeville (1281 North Causeway Blvd. Ste. 1) is locally owned and operated by family members Marta, Nichole and Elizabeth. Every day you can expect to see one of them in the store merchandising or working with their clients. The Villa is expertly laid out and the first time I visited I immediately noticed how easy it was to locate the section where I wanted to shop. It was very apparent they have been doing this for a while.

The Villa Style at every age header.

Marta took over The Villa 21 years ago. Nichole joined her mom when she was 14 and then took off a few years after she married and had kids. Elizabeth was the last to join 8 years ago after graduating from college. They work together daily and, being family, many of their evenings, weekends and holidays are spent together as well.

Update. Since this post in 2019 both Nichole and Eizabeth have gotten married, and Elizabeth has welcomed a sweet baby girl named Ruby.

Elizabeth and Ruby

Interview from 2019

Me: What is hardest part about working with your family?
Nichole: We all have really different styles so buying is always interesting.
Elizabeth: Yeah, all of us go to purchase for the store and sometimes we disagree on styles to have in the store.

In the world of boutiques, the sizing is typically on the smaller side. The Villa offers clothing from 0-14 and XS-XL. They are more style inclusive than a lot of boutiques that tend to gear more toward juniors sizing.

Me: Tell me about what you think sets your boutique apart?
Marta: I really think it’s the fact that you can come in here and complete an entire wardrobe. We don’t just have dresses or only trendy pieces. We try to carry everything from t-shirts to cocktail dresses. It’s important for me that the store be a one stop shop.
Elizabeth: I also think that we have a lot of interesting accessories like Virtue Jewelry and finishing pieces. It is easy to leave here with a complete look and not need to continue shopping for a bracelet or earrings.

Me: What are your personal favorite brands that your store carries?
Marta: I love Black Halo.
Nichole: Lavender Brown and Bella Doll
Elizabeth: Bella Doll and Johnny Was

Me: Tell me something you are proud your boutique offers?
Nichole: We really know our customers. You can come in here and we can help dress you. We pay a lot of attention to what our customers like and what looks good on them.
Marta: Our store really has items for a woman at any age. When you think about it you have a woman in her 20’s, 40’s and 60’s picking out clothing for you and working closely together. It makes a big difference in what we can offer our customers.

Me: What do you think is something your boutique is known for?
Marta: Dresses. Definitely our dresses.

Me: What is the price range of the store?
Marta: We have t-shirts starting around $25 and the most expensive thing in our store is $345. You can find a dress here between $100 and $345.

Me: What local designers do you carry?
Marta: We carry a few like Virtue Jewelry and our Mardi Gras sweaters are made locally too. You can always find something from a local brand in the store.

Spring 2022

The Villa isn’t just my friends and clients, I also love their clothes and they are a go to when I need a fancy dress for an event. Recently Nichole dressed me for two different events I have in March. We picked out two Trina Turk dresses that were just perfect for spring.

Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress
Tiffany in a Trina Turk Dress

So, the next time you are out and about shopping take a minute to stop in and say hi to the ladies of The Villa. They are open Monday thru Saturday 10 to 5. You can visit their website here or follow them on Instagram. New styles arriving daily!

XO,
Tiffany

In: Boutique Profile, Local Shopping, Style · Tagged: boutique, boutique shopping, ladies boutique, mandeville, mandeville shopping, northshore, northshore shopping, Shop Local

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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