Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Christmas, Fun, Holiday, Life · November 1, 2022

Christmas Movies to Stream this Holiday

There are so many events to attend during the holidays and then add to that the hustle and bustle of Christmas Eve and Christmas Day. Sometimes it is nice to have a warm night at home with your spouse or your kids and just watch a movie. I am rounding up all the best Christmas movies to stream this holiday!

This time of the year there is nothing better than a Christmas movie to fill your evening. Christmas movies are classic and cute and when you talk about them someone always has a favorite.

Tiffany in a red cape
This is my best Hallmark Movie Look

Christmas movies all have one thing in common… the feel-good ending. Well, most of them (P.S. Never watch that Christmas shoes one if you don’t like sad endings).

Before you even start the movie, you know this; the boy is always going to get the girl, the business is going to be saved and the mystery will be solved. It’s just how it is. While the plots may be predictable it’s fun to watch these sweet movies that warm your heart during the holidays.

In years past Hallmark has been the go-to destination for Christmas movies. The last few years HULU and Netflix have stepped it up offering their own Christmas love stories and family tales and this year they have added even more!

Boys laughing in front of fireplace ready to watch holiday movies

Hallmark Channel

  • All Saints Christmas 11/6/22
  • In Merry Measure 11/11/22
  • The Royal Nanny 11/12/22
  • Christmas at the Golden Dragon 11/13/22
  • Inventing the Christmas Prince 11/18/22
  • Three Wise Men and a Baby 11/19/22
  • When I Think of Christmas 11/20/22
  • My Southern Family Christmas 11/24/22
  • #Xmas 11/25/22
  • A Royal Corgi Christmas 11/25/22
  • A Tale of Two Christmases 11/26/22
  • Haul Out the Holly 11/26/22
  • A Christmas Cookie Catastrophe 11/27/22
  • A Holiday Spectacular 11/27/22
  • A Big Fat Family Christmas 12/2/22
  • A Fabled Holiday 12/3/22
  • Undercover Holiday 12/4/22
  • The Most Colorful Time of the Year 12/9/22
  • Christmas Class Reunion 12/10/22
  • The Holiday Sitter 12/11/22
  • Holiday Heritage 12/16/22
  • ‘Twas The Night Before Christmas 12/17/22
  • Hanukkah on Rye 12/18/22

Disney+

  • The Guardians of the Galaxy Holiday Special
  • The Santa Clauses
  • The Muppet Christmas Carol
  • Home Alone
  • The Nightmare Before Christmas
  • Mickey’s Christmas Carol
  • LEGO Star Wars Holiday Special
  • A Christmas Carol
  • The Santa Clause
  • Olaf’s Frozen Adventure
  • Noelle
  • While You Were Sleeping
  • Godmothered
  • One Magic Christmas
  • Home Sweet Home Alone
  • Santa Buddies

HULU

  • A Winter Wedding
  • Christmas at Cattle Hill
  • Happy Christmas
  • Christmas in the Heartland
  • The Polar Express
  • The Man Who Invented Christmas
  • A Very Brady Christmas
  • 12 Pups of Christmas
  • Christmas Perfection
  • Every Other Holiday
  • Christmas Crush
  • A Christmas Hero
  • So This is Christmas
  • Christmas on Holly Lane
  • Fred Claus
  • Dear Santa
  • A Christmas Movie Christmas

Netflix

  • Holidate
  • Klaus
  • The Christmas Chronicles 1 & 2
  • Hometown Holiday
  • Christmas Inheritance
  • Holiday Rush
  • The Claus Family
  • Love Hard
  • Father Christmas is Back
  • The Princess Switch 3: Romancing the Star
  • A Boy Called Christmas
  • A Castle for Christmas
  • Single All the Way
  • David and the Elves
  • A California Christmas: City Lights
  • Grumpy Christmas
  • 1000 Miles From Christmas
  • A Naija Christmas
  • Christmas Flow
  • Blown Away: Christmas
  • School of Chocolate
  • Elves
  • The Great British Baking Show: Holiday
  • How to Ruin Christmas
Tiffany in red cape

The Perfect Movie Snack…

So, if you are sitting down for a long winter’s movie watching session you probably want a snack. This is our favorite at home movie night treat…

Black Pepper & Parmesan Popcorn

  • You can make your own popcorn on the stove or use microwave. Either will work.
  • If you make your own. In a large pot with a top add 1 tbsp. of oil and 1/2 cup of popcorn kernels over medium heat. Shake the pan often to keep things from sticking. Usually takes about 5 minutes. Remove from heat when the popping stops.
  • Toppings: While the popcorn is still hot drizzle 1 1/2 tbsb of melted butter and toss. Top with salt and pepper and 1/3 of a cup of parmesan cheese. Toss again and serve hot.

Happy Movie Night!!

Boy in front of fire place ready to watch holiday movies

XO,

Tiffany

Want in on all the holiday fun?? Check out our full holiday Guide!

In: At Home, Christmas, Fun, Holiday, Life · Tagged: best christmas movies, best Christmas movies 2021, christmas, christmas move lineup, christmas movies, Disney movies, Disney plus, hallmark, hallmark christmas movies 2021, Hallmark movies, holiday, holiday fun, holiday movies, Holiday movies 2021, netflix, netflix christmas movies

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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