Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Family, Fun, Kids, Summer, travel · June 11, 2020

Tips for a Quick, Socially Distant Beach Trip

Traveling has definitely changed in this season of Covid-19. The rules seem to change daily or at least every two to three weeks as we move through the phases of reopening. Some states are even requiring signed documentation to enter from Louisiana and I saw lots of talk of cancelled reservations over the Memorial Day weekend. Whatever your experience has been, traveling is going to be different moving forward. I think that sharing our traveling experiences will help others navigate this new normal.

Boys on the beach

The beach trip we took Memorial Day weekend had two purposes. First, I wanted to see we were able to pull off a trip to the beach while social distancing. Second, I wanted to see how cheap we could do an overnight trip. I would say we did both of them successfully.

We chose to stay in Alabama because of the restrictions on entering Florida. After seeing friends have their Airbnb’s cancelled close to their arrival dates it is a good reminder for everyone to double check their existing reservations. Make sure you know what the policy will be for renting to Louisiana residents moving forward.

Social Distancing at the Beach

So let’s discuss the first part, social distancing at the beach. The term “new normal” is the current buzz phrase. It’s true that the way we do things is different but we can still do a lot of the same things we have done summer after summer. So the question was can you take a beach trip and social distance? Yes, you can. Is it simple or easy? Not exactly but I am hoping that this post will help you out a little.

Boys on the beach

I didn’t have a lot to go on with this trip. Justin and I talked about it and made a plan and just agreed that we would abort if we had to.

  • Booking a Hotel: The first thing I did was find a hotel that was not on the beach. We have stayed in Daphne before and I looked in that area. I then called the hotel to book and asked a lot of questions about if the hotel was booked to capacity, what the cleaning protocol was and if employees were required to wear masks. They answered all of the questions as well as directing me to the covid-19 section of their website.
  • Staying at the Hotel: I brought a few items with me to clean doorknobs, light switches and the remote in the room. We also brought our own pillows. We wore our masks entering and exiting the hotel. I planned to wait until we could ride the elevator alone but being that the hotel was small and wasn’t at capacity it was not an issue.
  • Finding a Beach: We looked for a public beach that was away from the hotspots. I used this website to located which beaches we were targeting. WE used the public parking areas and then walked to the beach. Once we were on the beach we had to walk away from the showers and bathrooms to get to a space where we felt comfortable. The place where we set up camp families were spacing themselves out. We kept to ourselves in the water and I felt like other families and groups were doing the same. We also arrived early and left early.
  • Food and Drinks: It was definitely more to bring to the beach than I would have liked but we brought everything with us. Lunch, snacks, drinks, water. I had a conversation with the kids before we left that we wouldn’t just be stopping for snacks.
  • Eating Out: We only had one meal out. We chose a restaurant that was in Fairhope and had outdoor seating. Called the restaurant ahead of time to make sure that outdoor seating was still an option.
Beach trip

Suggestions:

  • Ask a lot of questions. My biggest source of anxiety in all of this has been not know what was going to happen or be expected of me when I get somewhere. Are they asking you to wear a mask? Do they have a hand washing protocol they want you to follow? Are they limiting how many people are entering? All things I would rather know upfront so I don’t have to be caught off guard.
  • If you are uncomfortable, leave. Give yourself an out in any situation. This isn’t the time to worry about if someone thinks you are being weird or overreacting. If it makes you uncomfortable than you leave.

Inexpensive Beach Trip

So the I love the idea of being able to go on more trips during the summer but going to the beach is pricy. This trip was a test to see how inexpensively we could go to the beach for the weekend. I set a goal of only spending $300 on this trip to see if we could do it.

  • We stayed in Alabama. Checking the rates it was cheaper to stay there as well as the fact that Florida was requiring Louisiana residents to sign a form to enter the state.
  • Staying away from the beach was key. It was not quick or convenient but I was willing to put in the extra driving time to save almost $250 a night on a room.
  • We packed our own food for the beach and snacks. I also brought waters and drinks. The only thing that we spent money on was dinner and we booked a hotel that had complimentary breakfast.

What would I do differently

The main thing I would change is how we set up the trip. This time we woke up early and drove straight to the beach and then came back to the hotel that evening. We spent the second day at the pool. When we do this again I would head to the hotel and pool the first day and then wake up early the second day and head to the beach to get an earlier start and better set up.

Boys in the pool

XO,

Tiffany

In: Family, Fun, Kids, Summer, travel · Tagged: 2020 summer vacations, beach trip, cheap trips, cheap vacations, covid-19 travel, road trip, social distancing at the beach, social distancing trips, social distancing vacay, socially distant beach trip, summer, summer beach trips, summer trips, summer vacay, traveling in a pandemic, vacations, weekend trip

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Comments

  1. Brittany says

    June 11, 2020 at 10:12 pm

    Thank you for these tips girl. I definitely needed them because I would love to go back ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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