Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Family, Fun, Kids, Summer, travel · June 11, 2020

Tips for a Quick, Socially Distant Beach Trip

Traveling has definitely changed in this season of Covid-19. The rules seem to change daily or at least every two to three weeks as we move through the phases of reopening. Some states are even requiring signed documentation to enter from Louisiana and I saw lots of talk of cancelled reservations over the Memorial Day weekend. Whatever your experience has been, traveling is going to be different moving forward. I think that sharing our traveling experiences will help others navigate this new normal.

Boys on the beach

The beach trip we took Memorial Day weekend had two purposes. First, I wanted to see we were able to pull off a trip to the beach while social distancing. Second, I wanted to see how cheap we could do an overnight trip. I would say we did both of them successfully.

We chose to stay in Alabama because of the restrictions on entering Florida. After seeing friends have their Airbnb’s cancelled close to their arrival dates it is a good reminder for everyone to double check their existing reservations. Make sure you know what the policy will be for renting to Louisiana residents moving forward.

Social Distancing at the Beach

So let’s discuss the first part, social distancing at the beach. The term “new normal” is the current buzz phrase. It’s true that the way we do things is different but we can still do a lot of the same things we have done summer after summer. So the question was can you take a beach trip and social distance? Yes, you can. Is it simple or easy? Not exactly but I am hoping that this post will help you out a little.

Boys on the beach

I didn’t have a lot to go on with this trip. Justin and I talked about it and made a plan and just agreed that we would abort if we had to.

  • Booking a Hotel: The first thing I did was find a hotel that was not on the beach. We have stayed in Daphne before and I looked in that area. I then called the hotel to book and asked a lot of questions about if the hotel was booked to capacity, what the cleaning protocol was and if employees were required to wear masks. They answered all of the questions as well as directing me to the covid-19 section of their website.
  • Staying at the Hotel: I brought a few items with me to clean doorknobs, light switches and the remote in the room. We also brought our own pillows. We wore our masks entering and exiting the hotel. I planned to wait until we could ride the elevator alone but being that the hotel was small and wasn’t at capacity it was not an issue.
  • Finding a Beach: We looked for a public beach that was away from the hotspots. I used this website to located which beaches we were targeting. WE used the public parking areas and then walked to the beach. Once we were on the beach we had to walk away from the showers and bathrooms to get to a space where we felt comfortable. The place where we set up camp families were spacing themselves out. We kept to ourselves in the water and I felt like other families and groups were doing the same. We also arrived early and left early.
  • Food and Drinks: It was definitely more to bring to the beach than I would have liked but we brought everything with us. Lunch, snacks, drinks, water. I had a conversation with the kids before we left that we wouldn’t just be stopping for snacks.
  • Eating Out: We only had one meal out. We chose a restaurant that was in Fairhope and had outdoor seating. Called the restaurant ahead of time to make sure that outdoor seating was still an option.
Beach trip

Suggestions:

  • Ask a lot of questions. My biggest source of anxiety in all of this has been not know what was going to happen or be expected of me when I get somewhere. Are they asking you to wear a mask? Do they have a hand washing protocol they want you to follow? Are they limiting how many people are entering? All things I would rather know upfront so I don’t have to be caught off guard.
  • If you are uncomfortable, leave. Give yourself an out in any situation. This isn’t the time to worry about if someone thinks you are being weird or overreacting. If it makes you uncomfortable than you leave.

Inexpensive Beach Trip

So the I love the idea of being able to go on more trips during the summer but going to the beach is pricy. This trip was a test to see how inexpensively we could go to the beach for the weekend. I set a goal of only spending $300 on this trip to see if we could do it.

  • We stayed in Alabama. Checking the rates it was cheaper to stay there as well as the fact that Florida was requiring Louisiana residents to sign a form to enter the state.
  • Staying away from the beach was key. It was not quick or convenient but I was willing to put in the extra driving time to save almost $250 a night on a room.
  • We packed our own food for the beach and snacks. I also brought waters and drinks. The only thing that we spent money on was dinner and we booked a hotel that had complimentary breakfast.

What would I do differently

The main thing I would change is how we set up the trip. This time we woke up early and drove straight to the beach and then came back to the hotel that evening. We spent the second day at the pool. When we do this again I would head to the hotel and pool the first day and then wake up early the second day and head to the beach to get an earlier start and better set up.

Boys in the pool

XO,

Tiffany

In: Family, Fun, Kids, Summer, travel · Tagged: 2020 summer vacations, beach trip, cheap trips, cheap vacations, covid-19 travel, road trip, social distancing at the beach, social distancing trips, social distancing vacay, socially distant beach trip, summer, summer beach trips, summer trips, summer vacay, traveling in a pandemic, vacations, weekend trip

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Comments

  1. Brittany says

    June 11, 2020 at 10:12 pm

    Thank you for these tips girl. I definitely needed them because I would love to go back ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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