Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Family, Fun, Kids, Summer, travel · June 11, 2020

Tips for a Quick, Socially Distant Beach Trip

Traveling has definitely changed in this season of Covid-19. The rules seem to change daily or at least every two to three weeks as we move through the phases of reopening. Some states are even requiring signed documentation to enter from Louisiana and I saw lots of talk of cancelled reservations over the Memorial Day weekend. Whatever your experience has been, traveling is going to be different moving forward. I think that sharing our traveling experiences will help others navigate this new normal.

Boys on the beach

The beach trip we took Memorial Day weekend had two purposes. First, I wanted to see we were able to pull off a trip to the beach while social distancing. Second, I wanted to see how cheap we could do an overnight trip. I would say we did both of them successfully.

We chose to stay in Alabama because of the restrictions on entering Florida. After seeing friends have their Airbnb’s cancelled close to their arrival dates it is a good reminder for everyone to double check their existing reservations. Make sure you know what the policy will be for renting to Louisiana residents moving forward.

Social Distancing at the Beach

So let’s discuss the first part, social distancing at the beach. The term “new normal” is the current buzz phrase. It’s true that the way we do things is different but we can still do a lot of the same things we have done summer after summer. So the question was can you take a beach trip and social distance? Yes, you can. Is it simple or easy? Not exactly but I am hoping that this post will help you out a little.

Boys on the beach

I didn’t have a lot to go on with this trip. Justin and I talked about it and made a plan and just agreed that we would abort if we had to.

  • Booking a Hotel: The first thing I did was find a hotel that was not on the beach. We have stayed in Daphne before and I looked in that area. I then called the hotel to book and asked a lot of questions about if the hotel was booked to capacity, what the cleaning protocol was and if employees were required to wear masks. They answered all of the questions as well as directing me to the covid-19 section of their website.
  • Staying at the Hotel: I brought a few items with me to clean doorknobs, light switches and the remote in the room. We also brought our own pillows. We wore our masks entering and exiting the hotel. I planned to wait until we could ride the elevator alone but being that the hotel was small and wasn’t at capacity it was not an issue.
  • Finding a Beach: We looked for a public beach that was away from the hotspots. I used this website to located which beaches we were targeting. WE used the public parking areas and then walked to the beach. Once we were on the beach we had to walk away from the showers and bathrooms to get to a space where we felt comfortable. The place where we set up camp families were spacing themselves out. We kept to ourselves in the water and I felt like other families and groups were doing the same. We also arrived early and left early.
  • Food and Drinks: It was definitely more to bring to the beach than I would have liked but we brought everything with us. Lunch, snacks, drinks, water. I had a conversation with the kids before we left that we wouldn’t just be stopping for snacks.
  • Eating Out: We only had one meal out. We chose a restaurant that was in Fairhope and had outdoor seating. Called the restaurant ahead of time to make sure that outdoor seating was still an option.
Beach trip

Suggestions:

  • Ask a lot of questions. My biggest source of anxiety in all of this has been not know what was going to happen or be expected of me when I get somewhere. Are they asking you to wear a mask? Do they have a hand washing protocol they want you to follow? Are they limiting how many people are entering? All things I would rather know upfront so I don’t have to be caught off guard.
  • If you are uncomfortable, leave. Give yourself an out in any situation. This isn’t the time to worry about if someone thinks you are being weird or overreacting. If it makes you uncomfortable than you leave.

Inexpensive Beach Trip

So the I love the idea of being able to go on more trips during the summer but going to the beach is pricy. This trip was a test to see how inexpensively we could go to the beach for the weekend. I set a goal of only spending $300 on this trip to see if we could do it.

  • We stayed in Alabama. Checking the rates it was cheaper to stay there as well as the fact that Florida was requiring Louisiana residents to sign a form to enter the state.
  • Staying away from the beach was key. It was not quick or convenient but I was willing to put in the extra driving time to save almost $250 a night on a room.
  • We packed our own food for the beach and snacks. I also brought waters and drinks. The only thing that we spent money on was dinner and we booked a hotel that had complimentary breakfast.

What would I do differently

The main thing I would change is how we set up the trip. This time we woke up early and drove straight to the beach and then came back to the hotel that evening. We spent the second day at the pool. When we do this again I would head to the hotel and pool the first day and then wake up early the second day and head to the beach to get an earlier start and better set up.

Boys in the pool

XO,

Tiffany

In: Family, Fun, Kids, Summer, travel · Tagged: 2020 summer vacations, beach trip, cheap trips, cheap vacations, covid-19 travel, road trip, social distancing at the beach, social distancing trips, social distancing vacay, socially distant beach trip, summer, summer beach trips, summer trips, summer vacay, traveling in a pandemic, vacations, weekend trip

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Comments

  1. Brittany says

    June 11, 2020 at 10:12 pm

    Thank you for these tips girl. I definitely needed them because I would love to go back ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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