You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
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Family, Fun, Kids, Summer, travel · June 11, 2020

Tips for a Quick, Socially Distant Beach Trip

Traveling has definitely changed in this season of Covid-19. The rules seem to change daily or at least every two to three weeks as we move through the phases of reopening. Some states are even requiring signed documentation to enter from Louisiana and I saw lots of talk of cancelled reservations over the Memorial Day weekend. Whatever your experience has been, traveling is going to be different moving forward. I think that sharing our traveling experiences will help others navigate this new normal.

Boys on the beach

The beach trip we took Memorial Day weekend had two purposes. First, I wanted to see we were able to pull off a trip to the beach while social distancing. Second, I wanted to see how cheap we could do an overnight trip. I would say we did both of them successfully.

We chose to stay in Alabama because of the restrictions on entering Florida. After seeing friends have their Airbnb’s cancelled close to their arrival dates it is a good reminder for everyone to double check their existing reservations. Make sure you know what the policy will be for renting to Louisiana residents moving forward.

Social Distancing at the Beach

So let’s discuss the first part, social distancing at the beach. The term “new normal” is the current buzz phrase. It’s true that the way we do things is different but we can still do a lot of the same things we have done summer after summer. So the question was can you take a beach trip and social distance? Yes, you can. Is it simple or easy? Not exactly but I am hoping that this post will help you out a little.

Boys on the beach

I didn’t have a lot to go on with this trip. Justin and I talked about it and made a plan and just agreed that we would abort if we had to.

  • Booking a Hotel: The first thing I did was find a hotel that was not on the beach. We have stayed in Daphne before and I looked in that area. I then called the hotel to book and asked a lot of questions about if the hotel was booked to capacity, what the cleaning protocol was and if employees were required to wear masks. They answered all of the questions as well as directing me to the covid-19 section of their website.
  • Staying at the Hotel: I brought a few items with me to clean doorknobs, light switches and the remote in the room. We also brought our own pillows. We wore our masks entering and exiting the hotel. I planned to wait until we could ride the elevator alone but being that the hotel was small and wasn’t at capacity it was not an issue.
  • Finding a Beach: We looked for a public beach that was away from the hotspots. I used this website to located which beaches we were targeting. WE used the public parking areas and then walked to the beach. Once we were on the beach we had to walk away from the showers and bathrooms to get to a space where we felt comfortable. The place where we set up camp families were spacing themselves out. We kept to ourselves in the water and I felt like other families and groups were doing the same. We also arrived early and left early.
  • Food and Drinks: It was definitely more to bring to the beach than I would have liked but we brought everything with us. Lunch, snacks, drinks, water. I had a conversation with the kids before we left that we wouldn’t just be stopping for snacks.
  • Eating Out: We only had one meal out. We chose a restaurant that was in Fairhope and had outdoor seating. Called the restaurant ahead of time to make sure that outdoor seating was still an option.
Beach trip

Suggestions:

  • Ask a lot of questions. My biggest source of anxiety in all of this has been not know what was going to happen or be expected of me when I get somewhere. Are they asking you to wear a mask? Do they have a hand washing protocol they want you to follow? Are they limiting how many people are entering? All things I would rather know upfront so I don’t have to be caught off guard.
  • If you are uncomfortable, leave. Give yourself an out in any situation. This isn’t the time to worry about if someone thinks you are being weird or overreacting. If it makes you uncomfortable than you leave.

Inexpensive Beach Trip

So the I love the idea of being able to go on more trips during the summer but going to the beach is pricy. This trip was a test to see how inexpensively we could go to the beach for the weekend. I set a goal of only spending $300 on this trip to see if we could do it.

  • We stayed in Alabama. Checking the rates it was cheaper to stay there as well as the fact that Florida was requiring Louisiana residents to sign a form to enter the state.
  • Staying away from the beach was key. It was not quick or convenient but I was willing to put in the extra driving time to save almost $250 a night on a room.
  • We packed our own food for the beach and snacks. I also brought waters and drinks. The only thing that we spent money on was dinner and we booked a hotel that had complimentary breakfast.

What would I do differently

The main thing I would change is how we set up the trip. This time we woke up early and drove straight to the beach and then came back to the hotel that evening. We spent the second day at the pool. When we do this again I would head to the hotel and pool the first day and then wake up early the second day and head to the beach to get an earlier start and better set up.

Boys in the pool

XO,

Tiffany

In: Family, Fun, Kids, Summer, travel · Tagged: 2020 summer vacations, beach trip, cheap trips, cheap vacations, covid-19 travel, road trip, social distancing at the beach, social distancing trips, social distancing vacay, socially distant beach trip, summer, summer beach trips, summer trips, summer vacay, traveling in a pandemic, vacations, weekend trip

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Comments

  1. Brittany says

    June 11, 2020 at 10:12 pm

    Thank you for these tips girl. I definitely needed them because I would love to go back ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
Daily reminder. Daily reminder.

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