Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Family, Life, Summer, travel · May 12, 2021

Vacation Packing for the Family

We are going on a short trip next week to the Mississippi Gulf Coast for a few days at the Margaritaville Resort.  We decided against a big beach trip this year because the thought of taking three toddlers anywhere near big waves and undercurrents makes me exhausted.  Plus vacation packing is always a chore.

Taking a family of five anywhere is a lot.  It does not matter if the trip is 10 days or 2 days I basically have to pack the same amount of stuff.  While I love traveling the packing and the unpacking is a big job and it is one that I take on alone.  But I am also very controlling about this kind of stuff so it’s not like I’m begging anyone for help.  Although I did call my trusty helper MK over for the morning on Thursday so she can help me pack all the things.

Kids on vacation

My Packing Hints

  1. Mentally prepare.  Before I ever start packing I start thinking about where we are going, what things we will be doing and what I actually need.  It helps me make essential cuts before I take anything out of the closet.  I have found that if I take it out of the closet and put it in my pile to pack it’s going to get packed regardless if I need it or not.  Mentally preparing for our trip is half the battle for me.
  2. Lay it out.  This is especially essential for me when I am packing for the boys.  When I lay it all out I can plan when and where they will be wearing things and it again gives me the ability to make necessary edits to my packing.
  3. Pack in outfits.  This was a mistake I made early on when traveling with multiple kids.  I would put everything into the suitcase like shirts and pants and so on.  Well on a short trip I wasn’t unpacking the bags and we were living out of the suitcase.  So I ended up with a huge mess by day two.  Now I pack in outfits down to underwear and socks.  Each night I take out the whole roll and lay them out.  The Big boys can dress themselves and a lot of times they help the baby too.  It’s like a fun little game for them.
  4. You only need one set of pajamas…  trust me.  Ok, so I know some people are going to be like, y’all are gross, but I only pack one pair of pajamas for each person when we travel.  This is why.  When you are going to the beach you are showering nightly because of the sand and chlorine.  If you are going somewhere like the mountains and hiking again you are showering each night.  Thus you are clean when going to bed so your pjs are clean.  If we are going on an extended trip than we will likely do laundry while we are there so I will wash the pjs.  Trust me on this…  you only need one pair.  Same goes for bathing suits…  except for me… I’m bringing three.
  5. What are you packing in.  When we go on a road trip and are staying more than three nights I pack in tubs.  Like the Rubbermaid ones.  They stack together so make for more efficient packing in the car and they also are easy to put on a luggage cart and get to your room.  This was something worth investing money into and I have used them for several years in a row.  If we are going on a short trip I try to fit everything into two suitcases.  I also make sure that I can tether the two suitcases together.  Usually one of us is hauling bags and the other is hauling kids so this definitely makes the job easier.
  6. Do you really need it?  So this is really for the additional items that you want to bring.  Do you really need the stroller?  The case of water?  All the food that you were planning on bringing?  Pack n play? Most places you are going have stores so you can grab things you need like water and food.  Look into rentals.  Some hotels have cribs to rent or strollers too.  Think about what you can leave behind.
  7. Most things you leave you can buy when you get there.  Just to reiterate.  You can buy it when you get there.  Diapers.  Wipes.  Food.  Drinks.  Water.  Sunscreen.  Etc.  sometimes it’s better to leave it behind and make one trip to a store when you arrive.

My Packing Lists

Vacation packing

My List:

  • Clothes – 1 outfit for each day, bathing suit and cover up, 1 additional outfit
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Makeup (Just basics.  I’m not perfecting my contour on vacay) and other essential toiletries
  • Shampoo, conditioner and body wash
  • Brush
  • Extra contacts and glasses
  • Medicine

Justin’s List:

  • Clothes – 1 outfit for each day, bathing suit and a few extra tshirts, 1 additional outfit
  • Shoes – 1 pair for night and 1 pair of flip flops
  • Toiletries
  • Extra contacts and glasses

Kids List:

  • Clothes – 2 outfits for each day, 1 bathing suit each and a few tanks to wear to the pool.
  • Shoes – 1 pair for nights and 1 pair of flip flops
  • Toothbrushes
  • Paxton’s shampoo, bodywash and lotion

Additional Items:

  • Thermometer and tylenol
  • Snacks and water
  • Beach bag (all my normal things like goggles and sunscreen and so on) and beach towels if needed
  • Noise Machine
  • Essential Oils
  • Phone chargers and ipads
  • Kids toys – they can each choose one thing to bring.
  • Apple TV – This was a tip from my friend Amanda.  If you have a tv and wifi you won’t be sorry you brought this
  • Pool Toys like a bucket and kick board
  • Travel steamer

Hope that this makes packing just a little easier the next time you are going out of town!

XO,

Tiffany

In: Family, Life, Summer, travel · Tagged: beach trip, how to pack a family for vacation, packing, traveling, traveling with a family of five, vacation, what to pack for the beach, what to pack for vacation

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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