Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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Decorating, Home, Life, Projects · April 24, 2020

At Home with the Kings – Whitewashing Made Simple

Our home was built in 1991 and when we purchased it in 2008 there were many things that needed to be updated. The house had a lot of late 80’s/ early 90’s finishes and many of the walls were painted a color I like to refer to as “contractor beige”. We went room by room repainting and changing our hardware on the doors and cabinets.

Front of home in 2008
2008
Front of home in 2020
2020

We did a small redecorating project the year after porter was born (2016) to update some of the paint colors and the living room furniture. Everything just needed a small refresh. Later that year we had a small leak coming from out AC that leaked under the flooring and resulted in us having to replace almost all of the flooring in our house. It was an enormous renovation but really changed up the look of our house.

Living room in 2008
Original Picture of the fireplace when we purchased in 2008
2009
Living room in 2020
2020

The redecorating changes we had made in 2016 all flowed with the new flooring. The only thing that didn’t was the brick fireplace. When Justin and I purchased this house the two things that stood out to me were the windows looking into the pond and the fireplace. We have cathedral ceilings and the fireplace goes all the way to the roof making it a beautiful focal point of the house. The brick was the same color as the brick on the outside of my house which is a terracotta orange color. When the flooring was light tan it worked but when we changed everything to gray it made the brick look pink which I didn’t like.

I wanted to do something to soften the color but not totally cover the brick. I love the fireplace and the brick so I wanted the elements to stay the same without totally changing the way that it looked. I did a lot of research on Pinterest about what would be the best way to accomplish what I wanted and whitewashing seemed like the best option.

Fireplace

Whitewashing is a ratio of water to paint, typically one part paint to one part water. It’s a great option for things like brick and wood because you still see the beauty of the texture just slightly covered up. I tried out a few different ratios of my paint and water mixture and settled on two parts water to one part paint.

This ratio gave me the look that I wanted but was very watery. It did add a little additional time to the project being that applying it was messy and time consuming. I decided to break the fireplace into four sections to make it more manageable.

For the items that I used:

  • White Masonry paint
  • distilled water
  • paint bucket that was washable
  • 1.5″ paint brush for brick
  • white rags
  • bleach and water mixture to clean

Step One

The very first step was to clean the brick. I used a mixture of bleach and water and cleaned everything with a rag.

Step Two

I taped off the floor and decided on the sections I was going to do. I started with the hearth first which ended up being on of the harder parts.

Fireplace

Step Three

I mixed a small amount of whitewash each time. 1 cup of paint to 2 cups of water. I mixed it in the paint bucket with a whisk.

Step Four

I would dip my paint brush into my whitewash and let it drip for a few moments. With medium pressure I would apply it to a 12″ section of my brick and allow to dry for 30 seconds. I would then wipe off the whitewash with a rag in slow, even strokes going in the same direction as I did with the paint brush.

Fireplace

Issues and Tips

One issue I encountered was the thinness of the paint causing drips. Just be cautious when you are painting and look for drips. When I would see them I corrected them with the rag rather than the brush.

I also changed out the rag of cleaned it about half way through each section. As if collected more and more paint it was not giving me the same look on the brick so I would wash it out for consistency.

The easiest part of the entire process was the clean up. Because the paint was watered down everything washed right out of the bucket, rags and paintbrush.

Fireplace
Fireplace
Fireplace

We recently got a new sound bar that needs to be installed so there is a small art of unfinished brick that still remains. Why does it feel like home improvement projects never end?

Tiffany

In: Decorating, Home, Life, Projects · Tagged: DIY, home, home decor, home improvement, home projects, home reno, home renovations, projects, renovations, whitewashing

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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