Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Decorating, Home, Life, Projects · April 24, 2020

At Home with the Kings – Whitewashing Made Simple

Our home was built in 1991 and when we purchased it in 2008 there were many things that needed to be updated. The house had a lot of late 80’s/ early 90’s finishes and many of the walls were painted a color I like to refer to as “contractor beige”. We went room by room repainting and changing our hardware on the doors and cabinets.

Front of home in 2008
2008
Front of home in 2020
2020

We did a small redecorating project the year after porter was born (2016) to update some of the paint colors and the living room furniture. Everything just needed a small refresh. Later that year we had a small leak coming from out AC that leaked under the flooring and resulted in us having to replace almost all of the flooring in our house. It was an enormous renovation but really changed up the look of our house.

Living room in 2008
Original Picture of the fireplace when we purchased in 2008
2009
Living room in 2020
2020

The redecorating changes we had made in 2016 all flowed with the new flooring. The only thing that didn’t was the brick fireplace. When Justin and I purchased this house the two things that stood out to me were the windows looking into the pond and the fireplace. We have cathedral ceilings and the fireplace goes all the way to the roof making it a beautiful focal point of the house. The brick was the same color as the brick on the outside of my house which is a terracotta orange color. When the flooring was light tan it worked but when we changed everything to gray it made the brick look pink which I didn’t like.

I wanted to do something to soften the color but not totally cover the brick. I love the fireplace and the brick so I wanted the elements to stay the same without totally changing the way that it looked. I did a lot of research on Pinterest about what would be the best way to accomplish what I wanted and whitewashing seemed like the best option.

Fireplace

Whitewashing is a ratio of water to paint, typically one part paint to one part water. It’s a great option for things like brick and wood because you still see the beauty of the texture just slightly covered up. I tried out a few different ratios of my paint and water mixture and settled on two parts water to one part paint.

This ratio gave me the look that I wanted but was very watery. It did add a little additional time to the project being that applying it was messy and time consuming. I decided to break the fireplace into four sections to make it more manageable.

For the items that I used:

  • White Masonry paint
  • distilled water
  • paint bucket that was washable
  • 1.5″ paint brush for brick
  • white rags
  • bleach and water mixture to clean

Step One

The very first step was to clean the brick. I used a mixture of bleach and water and cleaned everything with a rag.

Step Two

I taped off the floor and decided on the sections I was going to do. I started with the hearth first which ended up being on of the harder parts.

Fireplace

Step Three

I mixed a small amount of whitewash each time. 1 cup of paint to 2 cups of water. I mixed it in the paint bucket with a whisk.

Step Four

I would dip my paint brush into my whitewash and let it drip for a few moments. With medium pressure I would apply it to a 12″ section of my brick and allow to dry for 30 seconds. I would then wipe off the whitewash with a rag in slow, even strokes going in the same direction as I did with the paint brush.

Fireplace

Issues and Tips

One issue I encountered was the thinness of the paint causing drips. Just be cautious when you are painting and look for drips. When I would see them I corrected them with the rag rather than the brush.

I also changed out the rag of cleaned it about half way through each section. As if collected more and more paint it was not giving me the same look on the brick so I would wash it out for consistency.

The easiest part of the entire process was the clean up. Because the paint was watered down everything washed right out of the bucket, rags and paintbrush.

Fireplace
Fireplace
Fireplace

We recently got a new sound bar that needs to be installed so there is a small art of unfinished brick that still remains. Why does it feel like home improvement projects never end?

Tiffany

In: Decorating, Home, Life, Projects · Tagged: DIY, home, home decor, home improvement, home projects, home reno, home renovations, projects, renovations, whitewashing

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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