Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Fun, Kids, Life, Summer · April 1, 2020

Finding Fun Amidst the Chaos: 30 Things to Look Forward to in April

Yesterday we got the official call that schools would remain closed until April 30th. States like Virginia were put on emergency closures through June 10th. Unlike summer we are all staying in our homes trying to find some new level of normal.

Many of the days are long and some are hard. None of us are really getting a break from one another. There is no seeing friends. There is no going to the pool for a change of scenery. There is no quick run to Target so mom can get a few moments of silence.

We are just doing our best. I am doing some school work with my kids each day and we spend a lot of time outside. I am creating art projects and some science experiments to keep their attention. The one thing we are doing a lot of is reading. Thinking about keeping everyone entertained in our home for another month is a bit overwhelming but we are doing our best to have a little fun each day. Even on the hard ones.

Yesterday was National Crayon Day! This got me thinking about easy ways to do something fun with your kids at home that does not require a lot of work. I included some fun ideas and also some that could be educational. You don’t have to celebrate them all but it may be fun to put something on the calendar to look forward to in the next few weeks.

April National Days:

**Source: National Day Calendar***

April 1: April Fools Day

These are a few easy and simple pranks to pull on kids that are fun and not mean. We have done the Brussels sprouts cake pops which always gets a lot of laughs in our house.

April 2: Burrito Day

Mexican Food is good any day of the week to me! This is an easy recipe for a simple burrito and this is just a little harder for the cooks out there.

April 3: Find a Rainbow Day

If you can’t find one, draw one!

April 4: School Librarian Day

Our school librarian is offering online resources and story times. Check in with your school to see if they are doing something similar. But nothing will make a librarian more happy than to know that you spent the day reading!

April 5: Deep Dish Pizza Day

Did you know you can make deep dish pizza in a cast iron skillet? You can! Here is the recipe to prove it. Also, this recipe is for authentic Chicago Deep Dish Pizza.

April 6: Caramel Popcorn Day

This one may be a little tricky. Making caramel isn’t easy but this recipe looks simpler than most.

April 7: No Housework Day

Simplest one on the list. Put your feet up and enjoy the day!

April 8: Zoo Lovers Day

I was hoping to spend this day at the Audubon Zoo but since we will be inside you can follow them on Facebook to keep up with the daily fun!

April 9: Former Prisoner of War Day

This is a great opportunity for a history lesson as a family. This is a great resource on WWII and another on the Vietnam War here.

April 10: Encourage a Young Writer Day

Writing prompts are a great way to encourage a kid who loves writing. They also can be a fun way to develop imagination and creativity. I love this list.

April 11: Submarine Day

Virtual learning is our friend and these are a few virtual tours of submarines. USS Pampanito. Virtual Submarine Ride. Ben Franklin.

April 12: Grilled Cheese Sandwich Day

Sometimes I think every day is grilled cheese day at my house! I tried to find some interesting spins on grilled cheese for y’all like this and this and this.

April 13: Scrabble Day

If you have a scrabble game at home play as a family and if you don’t check out this online resource.

April 14: Dolphin Day

National Geographic has a great page with facts, pictures and videos.

April 15: Titanic Day

The boys started learning about the Titanic this year at school with a Jack and Annie book. We bought the movie so they could watch it too. There are a lot of online free resources like Wikipedia, Historyview.org has a virtual tour, as does Google Earth.

April 16: Wear Your Pajamas to Work Day

Note to self. Buy new Pajamas.

April 17: Ellis Island Family History Day

Scholastic has a great online resource for Ellis Island here. Also, the Ellis Island Statue of Liberty Foundation site is a wealth of information here.

April 18: Animal Crackers Day

Did you know you can make your own? Recipe here.

April 19: Garlic Day

My favorite ingredient in food! This article tells you how to make it, use it and freeze it!

April 20: Cheddar Fries Day

Pretty simple but if you need ideas check out this.

April 21: Library Workers Day

Post on your local library page on Facebook and tell them thank you for their service to the community.

April 22: Earth Day

Such a great day to celebrate during this time home. Check out the Earthday.org site here.

April 23: Picnic Day

Pack up your lunch or dinner and take it outside. This is the most beautiful time of year and it is perfect for outdoor eating.

April 24: Teach Children to Save Day

One of my favorite lessons to do with the kids is grocery store. I take out items and give them money and we add up what they want to buy. Teaching kids about spending money helps to show them how to save it also. We think about things about cost per size of a product, do we really need an item and budgets.

April 25: Telephone Day

Call someone you love but also read this about the discovery of the telephone here and here.

April 26: Pretzel Day

Did you know you can make pretzels at home? This recipe is easy and delicious.

April 27: Babe Ruth Day

Read more about Babe Ruth here or watch the movie The Babe!

April 28: Super Hero Day

Bed sheets and towels make the best capes!

April 29: Denim Day

I am not participating in this because I am refusing to wear jeans until this is over but you crazy people do your thing.

April 30: Bugs Bunny Day

So many memories of this as a kid. You can find a lot of the old cartoons on YouTube!

I hope these will add a little fun to your quarantine! If this gets extended longer I will add more dates!

In: At Home, Fun, Kids, Life, Summer · Tagged: April national days, covid19, family activities, family activities in quarantine, fun at home, fun from home, national day calendar, national days, pandemic, quarantine, quarantine resources, staying home, things to do with kids

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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