OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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Family, Kids, Life · March 13, 2021

Pivoting with Purpose

{I wanted to write this post as a way to express my feelings about this past year. I know that people have had varying experiences with the pandemic and this in no way is meant to invalidate anyone’s experience.}

When 2020 began more than a year ago I had a lot of exciting things on the horizon. The blog was really starting to take off and I thought it was going to be the year it blew up. I also had decided that after a 7 year hiatus from working in the corporate world I was going to take a part time job in event planning.

After losing my grandmother in February I was hoping things were getting back on track. I remember shooting this campaign with Rachel on Saturday and planning out my week. I was going to start my new job that following week but by that Friday I would get the message that my kids were going to be off of school for a month. Little did I know they wouldn’t return for more than 6 months.

Visiting my parents during the covid 19 shutdown in Louisiana.  Pivoting with Purpose

This is the same story most of us had. We had a plan for 2020. That plan was quickly rerouted to a whole new life that none of us could have ever planned for. I’ve heard people say things like, we need to help our kids plan for pandemic proof careers but in reality… what in this year has been pandemic proof? How do you plan for the unknown?

A lone surviving weed in our yard.  Pivoting with Purpose.

We didn’t. I won’t pretend we did it with grace either. I was nervous. I have never been in charge of my kids education nor did I want to be. I was worried about Justin’s job. I was worried about getting sick or my family getting sick. I was sad not seeing people. I retreated. I consumed too much information and then not enough. I had the worst panic attack I have ever had in my life. I didn’t leave my home for 27 days straight at one point. When I did venture out I was constantly nervous.

I knew I needed to focus. The kids were in a new world of uncertainty. My husband was worried about the brand new job he was working in an arena that he needs to be face to face with people. I was the only person that had a choice in how we moved forward. I was the one who could control a lot of the way my family handled the situation. So I pivoted.

Painting outside with fruits and spices.  Pivoting with a purpose.
At home school.  Pivoting with a purpose

I thought of the term Pivoting with Purpose a few months ago. It wasn’t a plan. It wasn’t like I sat down and had a conversation with myself that I needed to do this. It just sort of happened. Rather than starting that new job I made my new focus educating the kids to the best of my ability while providing as much care, stability and fun as I could. I pivoted my purpose to creating nice meals for the family each night and every night we sat together at the table and ate a meal. Math went from equations to baking with mom and all of us learning how to measure to make the perfect pie crust. We celebrated my birthday, our anniversary, Justin’s birthday, Easter and Mother’s Day at home.

I’m a person that likes to focus on the positive so when a friend mentioned to me the other day that she had a lot of anxiety about March 13th coming up I was confused. I said well I think we have had a pretty good year considering. She was like yeah but everything changed Tiffany, literally nothing is the same as it was before.

She was right.

Although some of us may have handled it differently than others or some of us, like me, want to focus on the positive things that have happened but it doesn’t change the fact that nothing is as it was. It’s not just a new normal. It is a new everything.

2021 has started and I am seeing glimmers of hope. I am encouraged that we are on our way back to some sense of normalcy but it won’t ever be like it was. However my genuine hope is that if things ever go sideways again I remember to pivot with purpose. Sometimes things just aren’t going to go how we planned. They are not going to workout how we thought they would. There may not even be a bright side to look at. How do we move forward? How do we navigate that? My sincere hope is that I always find a way to find a purpose in the chaos or the newness.

Front Porch Pics.  Covid 19 pandemic shutdown.

XO,

Tiffany

I have always wanted to do a photo series. During the shutdown I took a picture each day to remember a moment of what we were experiencing. You can view it here. Isolation: A Photo Series

Isolation: A Photo Series

In: Family, Kids, Life · Tagged: 2020, 2020 pandemic, covid19, covid19 pandemic, pandemic

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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