Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Family, Kids, Life · March 13, 2021

Pivoting with Purpose

{I wanted to write this post as a way to express my feelings about this past year. I know that people have had varying experiences with the pandemic and this in no way is meant to invalidate anyone’s experience.}

When 2020 began more than a year ago I had a lot of exciting things on the horizon. The blog was really starting to take off and I thought it was going to be the year it blew up. I also had decided that after a 7 year hiatus from working in the corporate world I was going to take a part time job in event planning.

After losing my grandmother in February I was hoping things were getting back on track. I remember shooting this campaign with Rachel on Saturday and planning out my week. I was going to start my new job that following week but by that Friday I would get the message that my kids were going to be off of school for a month. Little did I know they wouldn’t return for more than 6 months.

Visiting my parents during the covid 19 shutdown in Louisiana.  Pivoting with Purpose

This is the same story most of us had. We had a plan for 2020. That plan was quickly rerouted to a whole new life that none of us could have ever planned for. I’ve heard people say things like, we need to help our kids plan for pandemic proof careers but in reality… what in this year has been pandemic proof? How do you plan for the unknown?

A lone surviving weed in our yard.  Pivoting with Purpose.

We didn’t. I won’t pretend we did it with grace either. I was nervous. I have never been in charge of my kids education nor did I want to be. I was worried about Justin’s job. I was worried about getting sick or my family getting sick. I was sad not seeing people. I retreated. I consumed too much information and then not enough. I had the worst panic attack I have ever had in my life. I didn’t leave my home for 27 days straight at one point. When I did venture out I was constantly nervous.

I knew I needed to focus. The kids were in a new world of uncertainty. My husband was worried about the brand new job he was working in an arena that he needs to be face to face with people. I was the only person that had a choice in how we moved forward. I was the one who could control a lot of the way my family handled the situation. So I pivoted.

Painting outside with fruits and spices.  Pivoting with a purpose.
At home school.  Pivoting with a purpose

I thought of the term Pivoting with Purpose a few months ago. It wasn’t a plan. It wasn’t like I sat down and had a conversation with myself that I needed to do this. It just sort of happened. Rather than starting that new job I made my new focus educating the kids to the best of my ability while providing as much care, stability and fun as I could. I pivoted my purpose to creating nice meals for the family each night and every night we sat together at the table and ate a meal. Math went from equations to baking with mom and all of us learning how to measure to make the perfect pie crust. We celebrated my birthday, our anniversary, Justin’s birthday, Easter and Mother’s Day at home.

I’m a person that likes to focus on the positive so when a friend mentioned to me the other day that she had a lot of anxiety about March 13th coming up I was confused. I said well I think we have had a pretty good year considering. She was like yeah but everything changed Tiffany, literally nothing is the same as it was before.

She was right.

Although some of us may have handled it differently than others or some of us, like me, want to focus on the positive things that have happened but it doesn’t change the fact that nothing is as it was. It’s not just a new normal. It is a new everything.

2021 has started and I am seeing glimmers of hope. I am encouraged that we are on our way back to some sense of normalcy but it won’t ever be like it was. However my genuine hope is that if things ever go sideways again I remember to pivot with purpose. Sometimes things just aren’t going to go how we planned. They are not going to workout how we thought they would. There may not even be a bright side to look at. How do we move forward? How do we navigate that? My sincere hope is that I always find a way to find a purpose in the chaos or the newness.

Front Porch Pics.  Covid 19 pandemic shutdown.

XO,

Tiffany

I have always wanted to do a photo series. During the shutdown I took a picture each day to remember a moment of what we were experiencing. You can view it here. Isolation: A Photo Series

Isolation: A Photo Series

In: Family, Kids, Life · Tagged: 2020, 2020 pandemic, covid19, covid19 pandemic, pandemic

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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