Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
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Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Kids, Life · July 19, 2019

Back 2 School

We start back to school the second week of August. I am not ready to be done with summer yet but I am slowly trying to do a few things a week to get ready for school.

This year I got lucky and the boys didn’t grow that much so their uniforms from last year are mostly going to work. I got rid of a few that looked a little worn and replaced all of their shirts. It can get expensive doing all the back to school shopping at once so I try to work on it a little at a time over the summer months.

School Supplies.

This year I ordered the school supplies from the PTA. Last year I did my own shopping and it was far more expensive than I thought it was going to be. The box that the school sells is less than $50 and they deliver it to the school. I opted for the easy option this year.

I have learned though that sometimes these generated lists for the entire grade level don’t cover everything that the student or teacher need. I try to send an email before school starts asking if there are any additional needs for my kids and if there is anything the teacher can use. Generally they have small items they are looking for to use as manipulatives and such. It’s such a big help to have parents willing to send in a few extra things.

Uniforms.

As I mentioned before I lucked out this year and the boys didn’t grow that much so their shorts and pants fit. I have found a few brands that I love and a few that I don’t.

Brands I love. The Old Navy Uniform shirts did really well for us last year. They faded but didn’t get stretched out. I love the French Toast uniform shorts and you can purchase them from Target or Amazon. So for the winter I usually do these jeans from Target. Our school isn’t really strict about the type of pants they wear so these were really durable and lasted all winter.

Brands I don’t love. We used the Cat and Jack Uniform shirts two years ago and they didn’t work at all. I had to replace most of them by the time January rolled around.

Jackets.

Last year I found the most perfect jackets for the kids with school. I wanted something that wasn’t bulky, would be warm on really cold days but not too hot on cool days in the fall. This one was perfect and it folded up perfectly into their school bags. I went with blue because it is there school color but there is a lot of variety to choose from. I also love that North Face comes with a warranty and they are a good quality product and will last more than one year.

Shoes.

Peyton learned to tie his shoes last year and Pax is on his way to learning too. However I find that a lot of times they don’t want to stop and tie them which means they are dragging through the mud, dirt and in the bathroom. I bought these stretchy laces last year and they made getting shoes on and off so much easier.

Winter Wear.

We don’t have too many days when it is so cold the boys need to prepare for freezing temps. I purchased these and they were able to use them for school and for soccer.

Backpacks.

In Kindergarten the kids get a tote bag so we don’t need backpacks until first grade. Last year I originally ordered Peyton a LL Bean back pack because I was told they had a great warranty. Well fast foreword to January and something happened to the bag and they wouldn’t honor the warranty. I wasn’t buying another $50 backpack so I looked for other options.

I went with the Jansport and found one on Amazon. It was actually less pockets than the first one which I liked better. Plus it was only about $26. Peyton’s backpack from last year is still in great shape and I ordered the same on for Paxton this year.

Lunch Kits.

Last year the boys ordered lunch every day at school. This summer they decided they want to bring lunch because it takes too much time in the line and they want to hang out with their friends more. Social before hot food I guess.

When they had lunch kits in the past I always struggled with keeping them clean. This year I specifically looked for a lunch kit that was washable so I can throw it into the laundry at the end of the week. This one looks like it will be easy to carry and it’s also washable.

Water Bottles.

I ordered the exact same water bottles this year that I did last year because they worked so well. They are from Shop Dreve and you can find them here. This year I got an extra set of straws because I would have liked to change them out half way in the year. She can order you an extra set when you order the water bottles.

We aren’t ready to peace out to the summer just yet but preparing early will let us enjoy every last second!

In: At Home, Kids, Life · Tagged: August, Back to school, fall, family, jackets, kids clothes, kids jackets, kids uniforms, lunches, north face, old navy, old navy uniforms, school, school days, school lunch, school uniforms, snacks, uniforms, water bottles

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Comments

  1. Crystal @The Holliday Collective says

    July 19, 2019 at 7:19 am

    What a great list! Though my kids’ school sends most items to our home, I’ve started to pick up a few things we need now, to get best available and to help offset one big purchase. I have a list in Trello with school items we want or need. You’re right, if you start early you can enjoy what’s left of summer. ?

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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