Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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midlife, Style · March 17, 2019

I’m 40…

I woke up 40 this morning. I had a lot of plans for the last year in my 30’s. Some of them I accomplished. Some of them I didn’t. Some of them I realized I just didn’t care about anymore. But that’s ok as with each year that I have grown older I have come to understand that many things don’t matter as much as I once thought they did.

I’ve been thinking about how much things have changed over the last ten years. When I turned 30 we had only been married 6 years. We didn’t have kids. We had just moved into our house in Mandeville. We spent Mardi Gras in Chicago at the Drake Hotel eating around the city for Restaurant Week and shopping at all the fancy shops. I was working as an event coordinator for Special Olympics Louisiana and I owned a hat shop.

At 40 I didn’t think I would be changing diapers still (6.5 years and counting) but I also didn’t think I would be living out one of my dreams by writing this blog. I didn’t think that I would be a stay at home mom or that we would be supporting a family of 5 on one income. I definitely didn’t think that we would celebrate my 40th birthday in Disney.

At 40 I am happy. I am loved. I am doing something that I think is important and inspires me daily. I have a wonderful husband who gets me and pushes me. I have great kids who challenge me and while I am teaching them they are teaching me. I am blessed to still have both of my parents who are not only fantastic but a huge part of our lives. I have friends who support me and make the effort to be a part of my life.

So this year for my birthday I told my photographer Melissa that I just wanted to do something glamorous. I wanted something that is the outward expression of how fun I feel on the inside. These photos are the result of that conversation. The Southern Hotel in Covington was gracious in letting me use their exclusive Garden House for all of my pictures. Johanna Bobb-Semple with She Laughs Hair & Makeup helped style the shoot as well as do my hair and makeup. Melissa Breedlove Photography is my long time friend and photographer and I couldn’t do any of this without her. Megan with Endless Summer Tans did a custom color on me to help warm up my winter white legs.

Dress: Nordstrom // Earrings: Golden Lily // Shoes: Steve Madden

Ok, so my list from last year… I am going to give you the things I accomplished and the things I didn’t.

Accomplished:

  • Get 10K on Instagram
  • Finish my office
  • Go blonde
  • Monthly time with friends
  • Donate to a friend
  • Make someone smile
  • Leave a big tip
  • Try 5 new restaurants (Jack Rose, Meril, Ale House, Disney, Pythania Market, Auction House, there are more and I cannot remember them)
  • Invest quality time into my kids talents
  • Coach a soccer game
  • Give away something special
  • Write a Hand written card
  • Wean Pops
  • You Tube Channel
  • Spend more time at the Lakefront
  • Porch Cocktails
  • Prima Donnas
  • Keep a journal
  • Renew my license
  • Take better care of my skin
  • Made a good habit: new bedtime routine with the kids, skin care, journaling
  • Throw a party
  • Give each kid a Yes Day
  • Make more vulnerable and transparent posts on the blog
  • Spend more time focusing on something Justin wants to talk about
  • Call my grandparents more
  • Help a friend work on a dream

Things I didn’t accomplish…

  • Lose 30 pounds of fat
  • Define my shoulders and back
  • Swim half a mile
  • Squat 100 pounds
  • One unassisted pullup
  • Have everyone in their own beds – maybe next year
  • Night away with Justin – tried and one of the kids got sick, currently rescheduling
  • A new tattoo – cannot decide
  • See a play with my mom
  • Write my book – started but not finished
  • Register for a blogger conference

So we will move the things I didn’t do to next year and maybe I will accomplish them by then. All I know was 39 was a great year and I am so looking forward to 40!

XO,

Tippy

In: midlife, Style · Tagged: forty, midlife, style 40

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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