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Dress @paisleyboutique 
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Hair @alexisb_grayandgrahamsalon
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Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
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Sponsored · June 1, 2018

Trainer Tote

I am always looking for something new and fun to do with my health and wellness routine.  It is easy to get bored with the same ole same ole so it is good to have an opportunity to mix it up now and then which is why I was so excited to do this review of the Trainer Tote!

I heard that local wellness coach and personal trainer, Emily Ruffino, was working on a new health related subscription box a few months back.  They approached the blog and asked us to try it out and write a review.  In full disclosure this post is sponsored by Trainer Tote.  All of the opinions in this post are mine.

I received my box a little less than a month ago.  Included were…

  • a jump rope
  • Smart Pop popcorn
  • Wildtree spices to make a full Mexican meal (salsa, guacamole and tacos)
  • a card to download my meal plan
  • a card to download my workout plan
  • Body wipes for the gym
  • Vermont Pepperoni Turkey Stick

First Impressions…  I was impressed with how many things were in the box.  I wasn’t sure what all would be included so I was happy to see that there was a good variety of snacks as well as meals and also exercise.

Cost…  $49 1 month / $145 3 months / $275 6 months

Things I loved…  I really liked that I could go online and download the menu and workouts for the month.  I think this was one of the best assets of the box for me.  The workouts and menu will change monthly meaning that it will be tough for you to get into a rut before they change again.

Things I didn’t love…  nothing really.  Well other than the fact that they sent me a jump rope.  Anyone who knows me well knows I’m not jumping rope.  Ha.  But maybe this will make me try it.  At least I can do it in the privacy of my home.

Reasons I would subscribe…  I think the menu and workouts will keep me subscribing.  I am always looking for new food ideas and especially workouts in the gym too.  I would benefit the most from those items but the Wildtree spice packages and recipes are also a huge bonus.

Why I trust this product…  Emily Ruffino is someone who is well educated in health and wellness as well as her time working as a personal trainer.  I know that offering quality products and advice is going to be her first priority.  It is easy to trust someone who you know has a whole food focus on health.

If you are interested in learning more of subscribing you can check out their site here.  You can also follow them on Facebook here.

 

In: Sponsored · Tagged: Emily Ruffino, health and wellness, personal trainer, sponsored, subscription box, trainer tote

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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The good lighting. . . Dress @paisleyboutique Ea The good lighting. 
.
.
Dress @paisleyboutique 
Earrings @lechicmiami 
Hair @alexisb_grayandgrahamsalon
Sunset colors loading for the one and only @thekat Sunset colors loading for the one and only @thekatparker 49th birthday. #bendandsnap
You can’t be messy and not end up in the mess. #ap You can’t be messy and not end up in the mess. #aproverb
Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.

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