Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
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If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Shopping · March 21, 2018

Menswear – Capsule Wardrobe

Most men are pretty minimal when it comes to fashion.  They do a lot with a little which is why a capsule wardrobe is a good solution to any dressing issues they have.  Capsule wardrobes are an answer to overbuying and closets full of clutter.  The key is buying items that will complement one another so you can maximize the chance to wear each piece.

I was having Coffee and Perspective with my two good friends a few weeks ago and both of them expressed their interest in helping their husbands update and refine their looks but were being met with some hesitation from the guys.  I asked if they thought their husbands would be more receptive if I planned out capsule wardrobes for each of them and we decided to give it a try.

Both of the guys, Frank and Karl, were on board with this…  It’s not like we ambushed them.

I decided to go with the Goodfellow and Co line at Target for a few reasons.  First of all guys don’t like to spend a lot on clothes most of the time so I like the quality and the price point for the Target Brand.  Second, this is an easy place for men to shop and one that they will likely go in alone.  I knew I could make them a shopping list and it would be easy for them to follow.  Third, the clothes look good!  They have a variety of fits and lengths so it is impossible for someone not to find something they like.

So let me tell you a little bit about the guys. Frank is 40’s, a husband and a father of five.  He works full time out of the home and also owns a side business designing and making furniture.  Frank and his wife Karen really love music and if they are going out on a date it is likely to a concert, festival and they love a pub crawl.  Karl is late 20’s, a husband and father or two (almost 3).  He works fulltime out of his house is has a more laid back work vibe.  Karl is also a former baseball player and loves being outside and athletic.  His style is definitely casual and young.

I based these capsule wardrobes off of the guys after work lives although Karl’s capsule could probably double as casual and work.  I took my time to make sure that they have enough options to mix and match all of their pieces as well as fill all their needs from Dad Life to dinners to brunch to church.

{This is an affiliate post with Target.  All thoughts, choices and ideas are mine.}

Frank

When I asked questions about what Frank liked and wanted he said that he wanted something new but that he did like bold colors and patterns and felt like he enjoyed tropical patterns the most.  He also wanted comfortable shoes.  For Frank I included as much pattern as I could while still giving him options.  I mixed in a lot of pink that would give that color pop but also work well with a variety of other colors.

Tops

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Bottoms

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Other

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Shoes

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Accessories

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Karl

Karl really likes his casual style.  I made sure to keep longer length shorts in his capsule and also a pair of cargo shorts which was the ultimate compromise because they are a good tailored fit with the additional pockets.  Unlike Frank Karl really likes to have neutral patterns and colors.  I stayed with a navy, oatmeal and gray pallet.

Tops

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Bottoms

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Other

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Shoes

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Accessories

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In: Fashion, Shopping · Tagged: affiliate, capsule wardrobe, dressing, goodfellow, menswear, spring, spring menswear, target, we five kings blog

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Comments

  1. “40’s” Frank says

    March 22, 2018 at 7:43 pm

    This is great, Tiffany. I love how you added the watch too! Thank you!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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