Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Fun, Halloween, Kids, Life · November 4, 2017

Halloween Recap

There is no denying we like to do things big in this family but costume holidays are our favorite.  I am glad that I have instilled a lot of things in my kids but a love of costumes and dressing up is definitely a big one.  They beg to dress up at least once a week and Mardi Gras and Halloween are two holidays that we never miss an opportunity to dress up and have fun.

Halloween is basically the Mardi Gras of the Fall…

Our Halloween started over the weekend with a variety of events.  Lots of pictures and lots of fun…

Friday…

Our Friday started out with getting everyone dressed in costume.  Peyton had character day at school.  They were supposed to pick a book and dress like a character.  Well he wanted to be a Ninja Turtle so I bought a special Ninja Turtle Kindergarten reader for him to bring.  Well as luck usually has it in our family we could not find the book that morning.  UGH.  We literally ripped the house apart and could not find it.  I finally found an alligator book and told him to just explain to his teacher what happened…

Paxton’s school had their annual Halloween Playdate and Picnic.  He and Pops and I all went together.  Pax dressed as Robin in a costume that is two years old and way too small for him but there was no convincing him out of it.  Pops went as a skeleton and me as a jack o lantern.  The day is always fun because I know so many of the moms.  Pax insisted on bringing a bag of suckers and he was the most popular kid there.

Me –  shirt // Leggings (in store) // Shoes

Pops –  PJs // Hat

Paxton –  Robin Costume

Saturday…

We started our day early with a birthday party for our friends Mason and Hayes.  The Bigs have been asking for their faces to be painted since we bought the face paint last week.  Each day what they request is getting bigger and bigger.  I am doing the best I can with my $4 face paint and Pinterest.

My leggings (similar) // top // shoes (similar)
Big Daddy Shirt // jeans
The Boys chambray tops // Jeans

We had the Prima Donnas Halloween Party that night so we hurried back from Central to Mandeville so Johanna could come over and do my makeup and help me fit my wig.  As always she was amazing and totally rocked it!

The party was a blast!  It was nice to have an adult night out with Big Daddy and I had a great time getting to know some of my Prima Sonna sisters a little better.  The house was beyond amazing and the decorations blew my mind.  Also, after not eating sweets for more than a month I was happy to indulge a little in the sweets bar and these tiny little apply pies they had.  YUMM!

My costume skirt // corset // wig

Big Daddy costume shirt // pants // shoes // accessories

Sunday…

Rise and Shine!  Why don’t kids sleep in the day after you are out late?  Sunday was Peyton’s Gotcha Day.  We woke up and had breakfast and then met up with my parents to have second breakfast at the Donut King.  Peyton got a cinnamon roll that was literally bigger than his head.  It was all about Peyton so we went to his favorite park and played for a long time and then lunch at Chilis his favorite place.

That afternoon we invited some of our friends over for a pumpkin decorating party.  The boys all had a great time and even the moms got in on the fun.  We enjoyed all our pumpkin decorating kits we got from Target!

Tuesday…

This was the culmination of our week.  Paxton, Porter and I spent the morning dropping off treats at some of our favorite boutiques in the area.  We had lunch with Big Daddy and then it was home for a quick nap and costume change.  We picked Peyton up from school and everyone got their faces painted.

Also, Pax had to have a Zombie Frappuccino from Starbucks.  He said it was good.  It looked disgusting.

As usual Mom turned into a crazy person by the time we got our faces painted, got in the costunes and took a nice picture.  Why is it so hard to do things with boys???

Our Halloween tradition is to meet our favorite neighborhood family in their cul-de-sac and go trick or treating with all of their neighbors.  It’s always fun and the kids have a blast.  Our neighborhood is like the trick or treating capitol of Mandeville so there are always plenty of costumes to see and lots of houses to get treats from.

I planned our costumes back in July when Amazon was having prime day.  I got all 5 or us costumes for $50!  It was like a sales high all over again when I was taking the tags off of them Halloween night.

A few catastrophes that befell us that night…  Pops drank half a bottle of bubbles and Peyton fell in a ditch full of what smelled like swamp water.  It would not be a night with the King’s if everything went smoothly.  Fun was had by all so we went home to recoop and plan for the next festivity…  Christmas!

Me Top // Skirt // Tights // Gloves

Pax and Porters Shirts

Family Costumes // Adults // Kids

In: At Home, Fun, Halloween, Kids, Life · Tagged: candy, costumes, covington, covington blogger, halloween, halloween costumes, halloween party, halloween weekend, mandeville, mandeville blogger, mermaid, new orleans, new orleans blogger, ninja turtles, northshore, northshore blogger, sailor, trick or treat, we five kings, we five kings blog

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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