Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
Daily reminder. Daily reminder.
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Beauty · August 5, 2017

Guest Blogger Post – Jaclyn Hill Pallet for Morphe

My friend Amanda is my friend who never met a beauty product she didn’t want to try.  I love that she always tries the new things because I get to live through her experiences before trying it out on myself.  Seriously she is the person who got me to start filling in my brows and she also helped me to up my contour game with using cream contour.  She knows where all the best samples are and she is always willing to share a good tip.  She’s also my sounding board for all things crazy with my kids.  As a fellow SAHM and Boy Mom she gets it and I’m so glad I have her in my village.

A few weeks ago she told me she was stalking the Jaclyn Hill eyeshadow pallet for Morphe.  She was so excited and couldn’t wait for the sale to open.  She was one of the first people to purchase when it went live and then day the pallet came in she was over the moon.  All the excitement made me want her to try all the colors and write a review.  I am not a beauty product girl.  I mean I like makeup but I also like to stick with what I know so I don’t always venture out of my comfort zone.  Although I am trying to be better I thought it would be fun to have some guests posts from my friends who really LOVE makeup and all things beauty…

Also, a big thank you to Amanda for taking time out of her busy schedule to write this for me!

XO, Tippy

 

Tiffany casually mentioned on the phone one day that she might want me to review the new Jaclyn Hill x Morphe eyeshadow palette. I figured it would be a good excuse to force myself out of my comfort zone and use all 35 shades straight out the gate. Please know that I am not a professional makeup artist or an especially talented amateur. I’m just a sahm who likes my eyeshadow poppin’ at Chick Fil A and Target.

One of the many things Tiffany and I have in common is our obsession with beauty tutorials and Jaclyn Hill. When this palette was announced, I drank all the kool aid put out on social media. I happened to be in the market for new eye shadow and Jaclyn Hill was offering 35 shades for $38. Seemed like a no brainer. So on launch day I camped out at my computer like a psycho fan girl, and scored a palette.

First impression: the PIGMENTS! I love a good shimmer eyeshadow. The shimmers and satins in this palette are blinding. The colors are even more striking in person than they are in pictures and video.

What They Got Right

  • High quality. This was my first experience with Morphe and they far exceeded my expectations. Prior to this I was primarily using Bare Minerals and Urban Decay shadows. For most of the shades, a small amount of product goes a long way. Layering and blending is easy enough for an amateur. They feel luxurious, and they hold up in the steamy Louisiana weather.
  • Variety. The range of colors is phenomenal. Everything is in this palette from warm neutrals to vibrant pops of color. Lots of coppers and maroons to create the fiery eye that is trending. Bonus for Louisiana ladies: Mardi Gras purple and greens. Overall, the palette provides a striking assortment of shimmers, satins, and mattes.
  • Value. For the chick with a small beauty budget, this palette gives you a big bang for your buck. The pan sizes are generous. There are countless looks you can create from this one palette. You have shades you can use for Walmart Grocery Pickup, date night with hubby, and brunch with the girls.

Where They Missed the Mark

  • Blendability. I find that since the shadows are so pigmented, they do need to be blended out. The intense color is great, but you have to be careful to blend the shades into each other to avoid harsh lines.
  • Consistency. There are just a few shades that I find to be patchy. Faint is a light baby pink shimmer with flecks of gold. Looks heavenly in the pan, but when applied the gold flecks don’t always distribute evenly. Soda Pop is a matte eggplant shade so deep it’s almost brown. The first three times I played with it the application appeared very patchy. The fourth time was the charm. Twerk is a luscious cobalt blue satin. It applies beautifully, but it looks more purplish than blue when it’s on. Still a great shade but slightly misleading.
  • Intimidating. Ok so this one isn’t Morphe or Jaclyn Hill’s fault, it’s on me. It was slightly overwhelming to get started with this palette since there are so many shades and they are all so rich. I am use to opening my Urban Decay palettes and following the order laid out for me. It took me a little longer to get ready the first time because I had to study the shades and decide which ones were my every go to colors.

Final thoughts: this palette is a win for me. I could seriously use only this every single day. Going out of my comfort zone has been fun and it makes doing my makeup exciting. Not everyone needs 35 eye shadows, but sometimes it is fun to indulge.

Looks:

Look 1 – Day: Silk Cream, Buns, Chip, Mocha, Meeks, Enlighten

Look 2 – Day to Night: Silk Creme, Hunts, Firework, Hillster, Roxanne, Jacx, Queen, Enlight

Look 3 – Night: Silk Creme, Royalty, Twerk, Pool Party, Hunts, Buns, Creamsicle, Obsesse

How to purchase…

The pallets are still sold out but Morphe is working to have more for sale in August.  You can sign up for emails on their website, here, and be the first to know when it becomes available again.

In: Beauty · Tagged: amanda blaum, beauty, guest blogger, jaclyn hill, jaclyn hill eyeshadow, jaclyn hill for morphe, jaclyn hill pallet, makeup, morphe

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Comments

  1. Jamie says

    August 5, 2017 at 12:13 pm

    These looks are FAB! I have another friend who has this palette and it really makes her eyes pop!!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Things I want to wear this fall. In no particular Things I want to wear this fall. In no particular order.
In early 2024 I rebranded from We Five Kings to Ti In early 2024 I rebranded from We Five Kings to Tiffany King Creative.

I knew I wanted to shift toward fashion and personal branding but I was not sure how to make that change without losing what I had already built. So I kept creating and sat with it for a while.

In June 2025 I made the move. I added one digital marketing post per week. One post. Same cadence. Just a new direction layered in.

The engagement on those posts was lower. It was noticeable and honestly it was uncomfortable. But I had made a commitment to give it time and I kept going.

Here is what I want you to know about making a content shift.

There will be a dip. That is not a sign to stop. That is just the algorithm and your audience catching up to where you are going. You have to decide before you start how long you are going to commit to the change. Because if you abandon the plan after one week because the numbers scared you, you will never know what was on the other side.

What was on the other side for me was people using my content in their businesses. Followers coming in specifically because of the digital marketing posts. Real feedback from real people telling me it was helping them.

And the newsletters. Shifting my newsletters to match the digital focus has been the biggest benefit of the entire change. Getting that content straight into someone’s inbox is a different kind of connection than a post in a feed.

Create content that is consistent with what is actually happening in your life and your business. Your community will shift and grow with you.

But only if you give them something real to find.

Save this for the next time you are afraid to make a change.

Follow for more digital strategy tips every Tuesday.
That is what I am here for.
@synskinaesthetics keeps me looking like I don’t n @synskinaesthetics keeps me looking like I don’t need Botox.
G’s move in silence like lasagne. G’s move in silence like lasagne.
Content fatigue? No worries. I have ideas 💡 Content fatigue?  No worries. I have ideas 💡
We made it thru the summer. Now let’s get lunch. We made it thru the summer. Now let’s get lunch.
Summer boys are my favorite but god am I glad they Summer boys are my favorite but god am I glad they are going back to school. There have consistently been between 5 and 7 kids here all summer (I only have three for reference). My bank account can no longer afford the grocery bill. Back to school you all go.
Yesterday I sat down for a meeting about a holiday Yesterday I sat down for a meeting about a holiday collaboration (PS I am so excited to show y’all!)

It is August and that is not early. That is right on time.

Most people start thinking about holiday content in October. By then you have already missed brand collab deadlines, photographer availability, and Pinterest’s content window. The creators and small businesses that win the holiday season start planning now.

Here is what your August should look like:

-Pitch brands you want to work with — they are finalizing budgets right now
-Book your holiday shoot — photographers fill up fast in the fall
-Get your Halloween content on Pinterest — it needs 60 days to develop, that window is now
-Start mapping your anchor dates and working backwards

The collab I met about yesterday has a hard deadline of October 7th. That is 2.5 months before Christmas. Paid collabs have a process: outreach, contracts, approvals, posting. There is no rushing that timeline.

And here is something most people do not think about. Online buying starts plateauing around December 15th. If you are an affiliate seller or an online business your sales need to happen before that date. Local businesses have a little more runway but do not rely on it.

Christmas content needs to be on Pinterest no later than October.

Your holiday shoot needs to happen in September.
Your brand pitches need to go out now.

The holiday season is closer than you think.

Save this and open your calendar today.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
Daily reminder. Daily reminder.
New Orleans thinks they’re so special. Because the New Orleans thinks they’re so special. Because they are. 

I don’t live in New Orleans but my heart is always there. The events, culture, people, vibe… you can’t get it anywhere else. She’s a city with a pulse and a soul. She thinks she’s special because at the end of the day no one else is like her. And it my book that makes her pretty special.

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