Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
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Beauty · August 5, 2017

Guest Blogger Post – Jaclyn Hill Pallet for Morphe

My friend Amanda is my friend who never met a beauty product she didn’t want to try.  I love that she always tries the new things because I get to live through her experiences before trying it out on myself.  Seriously she is the person who got me to start filling in my brows and she also helped me to up my contour game with using cream contour.  She knows where all the best samples are and she is always willing to share a good tip.  She’s also my sounding board for all things crazy with my kids.  As a fellow SAHM and Boy Mom she gets it and I’m so glad I have her in my village.

A few weeks ago she told me she was stalking the Jaclyn Hill eyeshadow pallet for Morphe.  She was so excited and couldn’t wait for the sale to open.  She was one of the first people to purchase when it went live and then day the pallet came in she was over the moon.  All the excitement made me want her to try all the colors and write a review.  I am not a beauty product girl.  I mean I like makeup but I also like to stick with what I know so I don’t always venture out of my comfort zone.  Although I am trying to be better I thought it would be fun to have some guests posts from my friends who really LOVE makeup and all things beauty…

Also, a big thank you to Amanda for taking time out of her busy schedule to write this for me!

XO, Tippy

 

Tiffany casually mentioned on the phone one day that she might want me to review the new Jaclyn Hill x Morphe eyeshadow palette. I figured it would be a good excuse to force myself out of my comfort zone and use all 35 shades straight out the gate. Please know that I am not a professional makeup artist or an especially talented amateur. I’m just a sahm who likes my eyeshadow poppin’ at Chick Fil A and Target.

One of the many things Tiffany and I have in common is our obsession with beauty tutorials and Jaclyn Hill. When this palette was announced, I drank all the kool aid put out on social media. I happened to be in the market for new eye shadow and Jaclyn Hill was offering 35 shades for $38. Seemed like a no brainer. So on launch day I camped out at my computer like a psycho fan girl, and scored a palette.

First impression: the PIGMENTS! I love a good shimmer eyeshadow. The shimmers and satins in this palette are blinding. The colors are even more striking in person than they are in pictures and video.

What They Got Right

  • High quality. This was my first experience with Morphe and they far exceeded my expectations. Prior to this I was primarily using Bare Minerals and Urban Decay shadows. For most of the shades, a small amount of product goes a long way. Layering and blending is easy enough for an amateur. They feel luxurious, and they hold up in the steamy Louisiana weather.
  • Variety. The range of colors is phenomenal. Everything is in this palette from warm neutrals to vibrant pops of color. Lots of coppers and maroons to create the fiery eye that is trending. Bonus for Louisiana ladies: Mardi Gras purple and greens. Overall, the palette provides a striking assortment of shimmers, satins, and mattes.
  • Value. For the chick with a small beauty budget, this palette gives you a big bang for your buck. The pan sizes are generous. There are countless looks you can create from this one palette. You have shades you can use for Walmart Grocery Pickup, date night with hubby, and brunch with the girls.

Where They Missed the Mark

  • Blendability. I find that since the shadows are so pigmented, they do need to be blended out. The intense color is great, but you have to be careful to blend the shades into each other to avoid harsh lines.
  • Consistency. There are just a few shades that I find to be patchy. Faint is a light baby pink shimmer with flecks of gold. Looks heavenly in the pan, but when applied the gold flecks don’t always distribute evenly. Soda Pop is a matte eggplant shade so deep it’s almost brown. The first three times I played with it the application appeared very patchy. The fourth time was the charm. Twerk is a luscious cobalt blue satin. It applies beautifully, but it looks more purplish than blue when it’s on. Still a great shade but slightly misleading.
  • Intimidating. Ok so this one isn’t Morphe or Jaclyn Hill’s fault, it’s on me. It was slightly overwhelming to get started with this palette since there are so many shades and they are all so rich. I am use to opening my Urban Decay palettes and following the order laid out for me. It took me a little longer to get ready the first time because I had to study the shades and decide which ones were my every go to colors.

Final thoughts: this palette is a win for me. I could seriously use only this every single day. Going out of my comfort zone has been fun and it makes doing my makeup exciting. Not everyone needs 35 eye shadows, but sometimes it is fun to indulge.

Looks:

Look 1 – Day: Silk Cream, Buns, Chip, Mocha, Meeks, Enlighten

Look 2 – Day to Night: Silk Creme, Hunts, Firework, Hillster, Roxanne, Jacx, Queen, Enlight

Look 3 – Night: Silk Creme, Royalty, Twerk, Pool Party, Hunts, Buns, Creamsicle, Obsesse

How to purchase…

The pallets are still sold out but Morphe is working to have more for sale in August.  You can sign up for emails on their website, here, and be the first to know when it becomes available again.

In: Beauty · Tagged: amanda blaum, beauty, guest blogger, jaclyn hill, jaclyn hill eyeshadow, jaclyn hill for morphe, jaclyn hill pallet, makeup, morphe

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Comments

  1. Jamie says

    August 5, 2017 at 12:13 pm

    These looks are FAB! I have another friend who has this palette and it really makes her eyes pop!!

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Football season is done. I never even got to wear Football season is done. I never even got to wear one of my fall football outfits so just wait for basketball season. 

I’ve gotten used to this blue and green but next year we move to red and black. What do you do when your kids school colors aren’t in your color palette???
OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.

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