Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Beauty · August 5, 2017

Guest Blogger Post – Jaclyn Hill Pallet for Morphe

My friend Amanda is my friend who never met a beauty product she didn’t want to try.  I love that she always tries the new things because I get to live through her experiences before trying it out on myself.  Seriously she is the person who got me to start filling in my brows and she also helped me to up my contour game with using cream contour.  She knows where all the best samples are and she is always willing to share a good tip.  She’s also my sounding board for all things crazy with my kids.  As a fellow SAHM and Boy Mom she gets it and I’m so glad I have her in my village.

A few weeks ago she told me she was stalking the Jaclyn Hill eyeshadow pallet for Morphe.  She was so excited and couldn’t wait for the sale to open.  She was one of the first people to purchase when it went live and then day the pallet came in she was over the moon.  All the excitement made me want her to try all the colors and write a review.  I am not a beauty product girl.  I mean I like makeup but I also like to stick with what I know so I don’t always venture out of my comfort zone.  Although I am trying to be better I thought it would be fun to have some guests posts from my friends who really LOVE makeup and all things beauty…

Also, a big thank you to Amanda for taking time out of her busy schedule to write this for me!

XO, Tippy

 

Tiffany casually mentioned on the phone one day that she might want me to review the new Jaclyn Hill x Morphe eyeshadow palette. I figured it would be a good excuse to force myself out of my comfort zone and use all 35 shades straight out the gate. Please know that I am not a professional makeup artist or an especially talented amateur. I’m just a sahm who likes my eyeshadow poppin’ at Chick Fil A and Target.

One of the many things Tiffany and I have in common is our obsession with beauty tutorials and Jaclyn Hill. When this palette was announced, I drank all the kool aid put out on social media. I happened to be in the market for new eye shadow and Jaclyn Hill was offering 35 shades for $38. Seemed like a no brainer. So on launch day I camped out at my computer like a psycho fan girl, and scored a palette.

First impression: the PIGMENTS! I love a good shimmer eyeshadow. The shimmers and satins in this palette are blinding. The colors are even more striking in person than they are in pictures and video.

What They Got Right

  • High quality. This was my first experience with Morphe and they far exceeded my expectations. Prior to this I was primarily using Bare Minerals and Urban Decay shadows. For most of the shades, a small amount of product goes a long way. Layering and blending is easy enough for an amateur. They feel luxurious, and they hold up in the steamy Louisiana weather.
  • Variety. The range of colors is phenomenal. Everything is in this palette from warm neutrals to vibrant pops of color. Lots of coppers and maroons to create the fiery eye that is trending. Bonus for Louisiana ladies: Mardi Gras purple and greens. Overall, the palette provides a striking assortment of shimmers, satins, and mattes.
  • Value. For the chick with a small beauty budget, this palette gives you a big bang for your buck. The pan sizes are generous. There are countless looks you can create from this one palette. You have shades you can use for Walmart Grocery Pickup, date night with hubby, and brunch with the girls.

Where They Missed the Mark

  • Blendability. I find that since the shadows are so pigmented, they do need to be blended out. The intense color is great, but you have to be careful to blend the shades into each other to avoid harsh lines.
  • Consistency. There are just a few shades that I find to be patchy. Faint is a light baby pink shimmer with flecks of gold. Looks heavenly in the pan, but when applied the gold flecks don’t always distribute evenly. Soda Pop is a matte eggplant shade so deep it’s almost brown. The first three times I played with it the application appeared very patchy. The fourth time was the charm. Twerk is a luscious cobalt blue satin. It applies beautifully, but it looks more purplish than blue when it’s on. Still a great shade but slightly misleading.
  • Intimidating. Ok so this one isn’t Morphe or Jaclyn Hill’s fault, it’s on me. It was slightly overwhelming to get started with this palette since there are so many shades and they are all so rich. I am use to opening my Urban Decay palettes and following the order laid out for me. It took me a little longer to get ready the first time because I had to study the shades and decide which ones were my every go to colors.

Final thoughts: this palette is a win for me. I could seriously use only this every single day. Going out of my comfort zone has been fun and it makes doing my makeup exciting. Not everyone needs 35 eye shadows, but sometimes it is fun to indulge.

Looks:

Look 1 – Day: Silk Cream, Buns, Chip, Mocha, Meeks, Enlighten

Look 2 – Day to Night: Silk Creme, Hunts, Firework, Hillster, Roxanne, Jacx, Queen, Enlight

Look 3 – Night: Silk Creme, Royalty, Twerk, Pool Party, Hunts, Buns, Creamsicle, Obsesse

How to purchase…

The pallets are still sold out but Morphe is working to have more for sale in August.  You can sign up for emails on their website, here, and be the first to know when it becomes available again.

In: Beauty · Tagged: amanda blaum, beauty, guest blogger, jaclyn hill, jaclyn hill eyeshadow, jaclyn hill for morphe, jaclyn hill pallet, makeup, morphe

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Comments

  1. Jamie says

    August 5, 2017 at 12:13 pm

    These looks are FAB! I have another friend who has this palette and it really makes her eyes pop!!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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