Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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Beauty · November 2, 2018

Beauty Counter

My goal in the second half of this year was to write about beauty once a month.  I am not a beauty blogger but as I have mentioned in the past approaching 40 skin care has become a much bigger concern for me.  I see these monthly pieces becoming more skin care focused and less about beauty products like makeup.

{This post contains affiliate links.  All thoughts, opinions and ideas are mine.}

I met Kara Adams with Beauty Counter several months ago when she offered me some products to try.  I immediately liked her because she was very educated about her product line and also had an approachable manner with a hustler spirit.

Beauty Counter is relatively new to the market after launching 5 years ago.  So much of the beauty industry is unregulated and Beauty Counter has made themselves known as a source for toxin free products.  Their goal is to make a healthier world by offering products you can trust on yourself and your family.

My personal experience with beauty counter

My initial experience with Beauty Counter was with the Counter Match regime and the charcoal mask.  I used the morning and evening products religiously for about 5 days.  Although it wasn’t long enough to see major results I was happy with the feel of the products and how little product I needed to use each day.

The last day I decided to use the charcoal mask and I also used it on my middle son.  Being prone to ingrown hairs around his hair-line I was hoping this would draw impurities out of his skin.  For myself I really found it to draw out a few things in my chin and nose.  For him it brought a few things to the surface but his continued use has brought even better results.  Using the mask on his hairline has really improved the amount of ingrown hairs he was getting.

We have recently added the charcoal bar to our routine.  I use it daily on my face and I also use it to cleanse his scalp after he gets shaved and then follow it up with the mask a few days later.  We are planning to add the charcoal oil to our list soon.

Another opinion

Skin care can be hard to review because it is so specific to your skin type.  I wanted to give beauty counter a full review so I asked my friend Amanda, my personal beauty guru, if she would be willing to try the products for a few days too.

Amanda and I have very different skin types.  I am more normal to dry with the occasional oily spot.  Amanda is more oily all over so I was interested to see if she liked the same products I did.

“I enjoyed all of the Beauty Counter products I tries.  All of the products were high quality.  I liked how they felt on the skin, how quickly they absorbed, and that they didn’t have a scent.  They were all thick and rich but light at the same time.  My favorite product was the charcoal mask.  It feels cool when first applied to the skin.  After washing it off, my skin looked brighter and pores appeared smaller.”

My two favorite products

Overall I really like all of the Beauty Counter products.  However I do have two favorites that I want to tell you about.

Sunscreen.  We struggle with sunscreen in our family.  Spending a lot of time at the pool means I shave my legs often.  Most spray sunscreens I have used have left me with a rash on my legs.  The Beauty Counter sunscreen did not have this effect at all.  You can tell as soon as you spray it that the feel is completely different.  More like a lightweight lotion that you would get in a bottle.  I have even started using it under my makeup, that is how light it is.

The other bonus of the sunscreen is my son Pax.  He has suffered off and on with eczema all of his life.  Sunscreen can be problematic because most of the spray sunscreens cause flare ups.  We stared using Blue Lizard about a year ago but it is thick and very white and does not absorb easily into his skin.  The Beauty Counter sunscreen does not cause any eczema issues and it also absorbs into his skin and does not leave any white streaks.

The Peel.  Kara asked me to try the peel when I was looking for a retinol.  I haven’t purchased it yet but it is on my list.  I love the results I was able to see within a few days and it is much less harsh than a retinol can be.

If you are interested in learning more about Beauty Counter you can visit Kara’s online site here.  She also posts sales and new products on her Facebook page which you can follow here.

XO,

Tippy

 

In: Beauty · Tagged: beauty, beauty counter, kara adams, review, skincare, tiffany king, tiffany morgan king, we five kings

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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