Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Beauty · November 2, 2018

Beauty Counter

My goal in the second half of this year was to write about beauty once a month.  I am not a beauty blogger but as I have mentioned in the past approaching 40 skin care has become a much bigger concern for me.  I see these monthly pieces becoming more skin care focused and less about beauty products like makeup.

{This post contains affiliate links.  All thoughts, opinions and ideas are mine.}

I met Kara Adams with Beauty Counter several months ago when she offered me some products to try.  I immediately liked her because she was very educated about her product line and also had an approachable manner with a hustler spirit.

Beauty Counter is relatively new to the market after launching 5 years ago.  So much of the beauty industry is unregulated and Beauty Counter has made themselves known as a source for toxin free products.  Their goal is to make a healthier world by offering products you can trust on yourself and your family.

My personal experience with beauty counter

My initial experience with Beauty Counter was with the Counter Match regime and the charcoal mask.  I used the morning and evening products religiously for about 5 days.  Although it wasn’t long enough to see major results I was happy with the feel of the products and how little product I needed to use each day.

The last day I decided to use the charcoal mask and I also used it on my middle son.  Being prone to ingrown hairs around his hair-line I was hoping this would draw impurities out of his skin.  For myself I really found it to draw out a few things in my chin and nose.  For him it brought a few things to the surface but his continued use has brought even better results.  Using the mask on his hairline has really improved the amount of ingrown hairs he was getting.

We have recently added the charcoal bar to our routine.  I use it daily on my face and I also use it to cleanse his scalp after he gets shaved and then follow it up with the mask a few days later.  We are planning to add the charcoal oil to our list soon.

Another opinion

Skin care can be hard to review because it is so specific to your skin type.  I wanted to give beauty counter a full review so I asked my friend Amanda, my personal beauty guru, if she would be willing to try the products for a few days too.

Amanda and I have very different skin types.  I am more normal to dry with the occasional oily spot.  Amanda is more oily all over so I was interested to see if she liked the same products I did.

“I enjoyed all of the Beauty Counter products I tries.  All of the products were high quality.  I liked how they felt on the skin, how quickly they absorbed, and that they didn’t have a scent.  They were all thick and rich but light at the same time.  My favorite product was the charcoal mask.  It feels cool when first applied to the skin.  After washing it off, my skin looked brighter and pores appeared smaller.”

My two favorite products

Overall I really like all of the Beauty Counter products.  However I do have two favorites that I want to tell you about.

Sunscreen.  We struggle with sunscreen in our family.  Spending a lot of time at the pool means I shave my legs often.  Most spray sunscreens I have used have left me with a rash on my legs.  The Beauty Counter sunscreen did not have this effect at all.  You can tell as soon as you spray it that the feel is completely different.  More like a lightweight lotion that you would get in a bottle.  I have even started using it under my makeup, that is how light it is.

The other bonus of the sunscreen is my son Pax.  He has suffered off and on with eczema all of his life.  Sunscreen can be problematic because most of the spray sunscreens cause flare ups.  We stared using Blue Lizard about a year ago but it is thick and very white and does not absorb easily into his skin.  The Beauty Counter sunscreen does not cause any eczema issues and it also absorbs into his skin and does not leave any white streaks.

The Peel.  Kara asked me to try the peel when I was looking for a retinol.  I haven’t purchased it yet but it is on my list.  I love the results I was able to see within a few days and it is much less harsh than a retinol can be.

If you are interested in learning more about Beauty Counter you can visit Kara’s online site here.  She also posts sales and new products on her Facebook page which you can follow here.

XO,

Tippy

 

In: Beauty · Tagged: beauty, beauty counter, kara adams, review, skincare, tiffany king, tiffany morgan king, we five kings

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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