OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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Beauty · November 2, 2018

Beauty Counter

My goal in the second half of this year was to write about beauty once a month.  I am not a beauty blogger but as I have mentioned in the past approaching 40 skin care has become a much bigger concern for me.  I see these monthly pieces becoming more skin care focused and less about beauty products like makeup.

{This post contains affiliate links.  All thoughts, opinions and ideas are mine.}

I met Kara Adams with Beauty Counter several months ago when she offered me some products to try.  I immediately liked her because she was very educated about her product line and also had an approachable manner with a hustler spirit.

Beauty Counter is relatively new to the market after launching 5 years ago.  So much of the beauty industry is unregulated and Beauty Counter has made themselves known as a source for toxin free products.  Their goal is to make a healthier world by offering products you can trust on yourself and your family.

My personal experience with beauty counter

My initial experience with Beauty Counter was with the Counter Match regime and the charcoal mask.  I used the morning and evening products religiously for about 5 days.  Although it wasn’t long enough to see major results I was happy with the feel of the products and how little product I needed to use each day.

The last day I decided to use the charcoal mask and I also used it on my middle son.  Being prone to ingrown hairs around his hair-line I was hoping this would draw impurities out of his skin.  For myself I really found it to draw out a few things in my chin and nose.  For him it brought a few things to the surface but his continued use has brought even better results.  Using the mask on his hairline has really improved the amount of ingrown hairs he was getting.

We have recently added the charcoal bar to our routine.  I use it daily on my face and I also use it to cleanse his scalp after he gets shaved and then follow it up with the mask a few days later.  We are planning to add the charcoal oil to our list soon.

Another opinion

Skin care can be hard to review because it is so specific to your skin type.  I wanted to give beauty counter a full review so I asked my friend Amanda, my personal beauty guru, if she would be willing to try the products for a few days too.

Amanda and I have very different skin types.  I am more normal to dry with the occasional oily spot.  Amanda is more oily all over so I was interested to see if she liked the same products I did.

“I enjoyed all of the Beauty Counter products I tries.  All of the products were high quality.  I liked how they felt on the skin, how quickly they absorbed, and that they didn’t have a scent.  They were all thick and rich but light at the same time.  My favorite product was the charcoal mask.  It feels cool when first applied to the skin.  After washing it off, my skin looked brighter and pores appeared smaller.”

My two favorite products

Overall I really like all of the Beauty Counter products.  However I do have two favorites that I want to tell you about.

Sunscreen.  We struggle with sunscreen in our family.  Spending a lot of time at the pool means I shave my legs often.  Most spray sunscreens I have used have left me with a rash on my legs.  The Beauty Counter sunscreen did not have this effect at all.  You can tell as soon as you spray it that the feel is completely different.  More like a lightweight lotion that you would get in a bottle.  I have even started using it under my makeup, that is how light it is.

The other bonus of the sunscreen is my son Pax.  He has suffered off and on with eczema all of his life.  Sunscreen can be problematic because most of the spray sunscreens cause flare ups.  We stared using Blue Lizard about a year ago but it is thick and very white and does not absorb easily into his skin.  The Beauty Counter sunscreen does not cause any eczema issues and it also absorbs into his skin and does not leave any white streaks.

The Peel.  Kara asked me to try the peel when I was looking for a retinol.  I haven’t purchased it yet but it is on my list.  I love the results I was able to see within a few days and it is much less harsh than a retinol can be.

If you are interested in learning more about Beauty Counter you can visit Kara’s online site here.  She also posts sales and new products on her Facebook page which you can follow here.

XO,

Tippy

 

In: Beauty · Tagged: beauty, beauty counter, kara adams, review, skincare, tiffany king, tiffany morgan king, we five kings

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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