Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Beauty · August 5, 2017

Guest Blogger Post – Jaclyn Hill Pallet for Morphe

My friend Amanda is my friend who never met a beauty product she didn’t want to try.  I love that she always tries the new things because I get to live through her experiences before trying it out on myself.  Seriously she is the person who got me to start filling in my brows and she also helped me to up my contour game with using cream contour.  She knows where all the best samples are and she is always willing to share a good tip.  She’s also my sounding board for all things crazy with my kids.  As a fellow SAHM and Boy Mom she gets it and I’m so glad I have her in my village.

A few weeks ago she told me she was stalking the Jaclyn Hill eyeshadow pallet for Morphe.  She was so excited and couldn’t wait for the sale to open.  She was one of the first people to purchase when it went live and then day the pallet came in she was over the moon.  All the excitement made me want her to try all the colors and write a review.  I am not a beauty product girl.  I mean I like makeup but I also like to stick with what I know so I don’t always venture out of my comfort zone.  Although I am trying to be better I thought it would be fun to have some guests posts from my friends who really LOVE makeup and all things beauty…

Also, a big thank you to Amanda for taking time out of her busy schedule to write this for me!

XO, Tippy

 

Tiffany casually mentioned on the phone one day that she might want me to review the new Jaclyn Hill x Morphe eyeshadow palette. I figured it would be a good excuse to force myself out of my comfort zone and use all 35 shades straight out the gate. Please know that I am not a professional makeup artist or an especially talented amateur. I’m just a sahm who likes my eyeshadow poppin’ at Chick Fil A and Target.

One of the many things Tiffany and I have in common is our obsession with beauty tutorials and Jaclyn Hill. When this palette was announced, I drank all the kool aid put out on social media. I happened to be in the market for new eye shadow and Jaclyn Hill was offering 35 shades for $38. Seemed like a no brainer. So on launch day I camped out at my computer like a psycho fan girl, and scored a palette.

First impression: the PIGMENTS! I love a good shimmer eyeshadow. The shimmers and satins in this palette are blinding. The colors are even more striking in person than they are in pictures and video.

What They Got Right

  • High quality. This was my first experience with Morphe and they far exceeded my expectations. Prior to this I was primarily using Bare Minerals and Urban Decay shadows. For most of the shades, a small amount of product goes a long way. Layering and blending is easy enough for an amateur. They feel luxurious, and they hold up in the steamy Louisiana weather.
  • Variety. The range of colors is phenomenal. Everything is in this palette from warm neutrals to vibrant pops of color. Lots of coppers and maroons to create the fiery eye that is trending. Bonus for Louisiana ladies: Mardi Gras purple and greens. Overall, the palette provides a striking assortment of shimmers, satins, and mattes.
  • Value. For the chick with a small beauty budget, this palette gives you a big bang for your buck. The pan sizes are generous. There are countless looks you can create from this one palette. You have shades you can use for Walmart Grocery Pickup, date night with hubby, and brunch with the girls.

Where They Missed the Mark

  • Blendability. I find that since the shadows are so pigmented, they do need to be blended out. The intense color is great, but you have to be careful to blend the shades into each other to avoid harsh lines.
  • Consistency. There are just a few shades that I find to be patchy. Faint is a light baby pink shimmer with flecks of gold. Looks heavenly in the pan, but when applied the gold flecks don’t always distribute evenly. Soda Pop is a matte eggplant shade so deep it’s almost brown. The first three times I played with it the application appeared very patchy. The fourth time was the charm. Twerk is a luscious cobalt blue satin. It applies beautifully, but it looks more purplish than blue when it’s on. Still a great shade but slightly misleading.
  • Intimidating. Ok so this one isn’t Morphe or Jaclyn Hill’s fault, it’s on me. It was slightly overwhelming to get started with this palette since there are so many shades and they are all so rich. I am use to opening my Urban Decay palettes and following the order laid out for me. It took me a little longer to get ready the first time because I had to study the shades and decide which ones were my every go to colors.

Final thoughts: this palette is a win for me. I could seriously use only this every single day. Going out of my comfort zone has been fun and it makes doing my makeup exciting. Not everyone needs 35 eye shadows, but sometimes it is fun to indulge.

Looks:

Look 1 – Day: Silk Cream, Buns, Chip, Mocha, Meeks, Enlighten

Look 2 – Day to Night: Silk Creme, Hunts, Firework, Hillster, Roxanne, Jacx, Queen, Enlight

Look 3 – Night: Silk Creme, Royalty, Twerk, Pool Party, Hunts, Buns, Creamsicle, Obsesse

How to purchase…

The pallets are still sold out but Morphe is working to have more for sale in August.  You can sign up for emails on their website, here, and be the first to know when it becomes available again.

In: Beauty · Tagged: amanda blaum, beauty, guest blogger, jaclyn hill, jaclyn hill eyeshadow, jaclyn hill for morphe, jaclyn hill pallet, makeup, morphe

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Comments

  1. Jamie says

    August 5, 2017 at 12:13 pm

    These looks are FAB! I have another friend who has this palette and it really makes her eyes pop!!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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