Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion · July 17, 2017

Mommy and Me – How to Coordinate Looks

When my older boys were younger I dressed them in matching outfits a lot.  Now that they are older and shopping in different departments I don’t have the opportunity to dress them alike as often.  Also, they have their own personalities and styles now too so the opinions are prevalent.  Luckily I can usually get them to dress in a coordinating way so I feel like I’m still winning part of the battle.

I grew up in the generation of the matching mom and daughter dresses.  It was the 80’s so this included puffy sleeves and lace most of the time.  I don’t think it has to be as extreme as matching floral Laura Ashley prints to look put together.  However a little coordination does go a long way.

My good friend Brandi started a clothing line last year called Evie’s Closet.  She is about to launch her spring 2018 line at market next month and it was the perfect opportunity for a collaboration on coordination.  All of these looks were pulled by her and I and she was sweet enough to let me borrow her daughter for a few of the pictures.  You know since I don’t have one of my own.

Let me just say that Brandi is doing incredible work with Evie’s Closet.  What started as a dream has become a reality under her supervision.  She has her hand in all parts of the business from the creative to the logistics.  It has been a true pleasure to watch her live out her dream and what I would say is her calling.  She has a commitment to quality and to being her own person and providing unique and exciting pieces to her buyer.  It’s more than just a job to her and it is evident each time you listen to her speak about the collection.  Evie’s Closet is adorable and I couldn’t be happier with how this photo shoot turned out!

***This post contains affiliate links.  All thought, ideas and opinions are mine***

This dress was one of my first picks.  I saw the little girl bubble and I immediately knew I wanted to use this dress.  The small belt on the bubble and some of the embroidery was a perfect match.  I love pulling a small color out of one look and using it to coordinate with the second outfit.  It make it more fun because the color will not pop.

Dress: Au Darling

There really isn’t anything much cuter for a little girl than a drop waist dress with a ruffle.  I love that although the outfits are coordinating it’s clear that baby girl is still the star.  The mommy dress just offsets the green in the daughter dress in the most perfect way.

Dress: Target here
Shoes: Similar here
Necklace: Golden Lily here

Yellow makes me happy as does the lemon print trend.  It’s crisp and clean and I can just smell the citrus in the air.  Yellow is a really hard color to coordinate because even the faintest variation in shade will show and make one color look less vibrant and will also appear off to the eye.  This works because the pattern keeps it from being overwhelmingly yellow.  Take that into consideration when coordinating.  Sometimes if the color is too bold it’s better to do one all over color and then a small pattern.

Top: The Columbia Street Mercantile
Pants: Nordstrom here
Shoes: Cole Haan here

I had to get at least one picture with one of my babies!  Pax is a brand rep for Evie’s Closet so he was already at the photo shoot so I scooped him up for this one.  Remember that Mommy and Me isn’t just for moms and daughters.  It’s for moms and sons too!  I loved the idea of putting Pax in the pattern and me in the solid.  Plus the turquoise and white just looks beautiful on his skin.

Dress: Posh 21
Shoes: Via Spiga similar here
Necklace: Golden Lily here

Evie’s Closet is currently available in stores across the nation.  Locally you can find them at Fashions For Kids in Mandeville.  They are also available for wholesale at markets in Dallas, Atlanta, Jackson, Lafayette, New Orleans, Charlotte and Nashville with Cultivated Kids and Joy Neilson Showrooms.

Also, all of these beautiful images were taken by the talented Karen Lodato Photography.  I have had the pleasure of working with her on several occasions and her attention to detail is impeccable.  She is also wonderful with children.  Seriously this photo shoot was LONG and she had the kids smiling and laughing the entire time.  If you need a photographer look her up!

XO,

Tippy

In: Fashion · Tagged: au darling, Brandi Shoemake, evie's closet, fashion, Karen Lodato, Karen Lodato Photography, mandeville, mommy and me, tiffany king, tiffany morgan king, we five kings

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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