Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
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Fashion · July 15, 2017

Maternity Fashion: Dressing Through the Trimesters

This is part two in my maternity series.  Part one was about Breastfeeding fashion and you can read that here in case you missed it.  This piece is more about my favorite fashion for dressing through the trimesters.  There is a lot of variation in what you can wear between each trimester and then after you have the baby too.  I want to cover some of the things people don’t tell you about what you need and then some of my favorite brands.

So now that the announcement has been made public I can say that these posts are dedicated to my sweet friend Whitney.  She is expecting her first baby in October and she was really the reason that I wanted to write this series.

So dressing for the season of pregnancy is unlike anything you will ever dress for.  I want to be clear that it is important for you to remember that it’s necessary more than ever for you to try things on.  Online purchasing is great but you may want to order more than one size and return what doesn’t work.  I also don’t suggest buying too much in advance.  You will be surprised of how much your body will change between trimesters so things that worked initially may not work at the end.

I am going to make suggestion based off what worked for me but all women carry differently so take that into consideration.  I gained about 12 pounds when I was pregnant and I carried mostly in my belly and not side to side.

I dressed a lot differently in my pregnancy than I did before I got pregnant.  I chose mostly form fitting dresses with the side ruching.  I also wore a lot of leggings with tunics and bottoms with the full belly panel.  Just to give you a guide to how I utilized these stores.

Here are some of my favorite pieces and brands…

Jeans

Hands down one of the most important staples of a maternity wardrobe.  I didn’t wear jeans a lot before I was pregnant but while I was pregnant they were mainstay.  I was also really happy to have them after I had Porter.  The maternity jeans were a little big but I could fold the panel over and they fit more comfortably than regular jeans that had a button.

My favorite jeans were the Liz Lange for Target jeans.  The skinny jeans always fit well and I purchased the over the belly panel.  They also offered a variety of styles and colors and their jeans came in distressed and also dressy styles.  I owned several pairs.  These are my favorites.

Liz Lange Maternity Over the Belly Skinny Jeans in White

Liz Lange Maternity Over the Belly Distressed Skinny Jeans in Medium Wash

Liz Lange Maternity Over the Belly Dark Wash Jeggings

Dresses

I wore a lot of dresses when I was pregnant.  Dresses are an article of clothing that I wore a lot in my non pregnant life so that transferred over easily when I was pregnant too.  They are just too easy not to love.  It’s a whole outfit in one so less to plan.  I was also pregnant for a large part of the summer so dresses were vital to me not passing out in the heat.

During my pregnancy I had several fancy events to attend.  A charity polo event, a wedding and a few showers.

Pink Blush

Pink Blush has A LOT of dresses.  It’s actually almost intimidating how many options they have.  I really liked that they offered patterns and several different boho shapes.  Their maxi dresses were always my favorite.  They always have a sale going on too which makes them even more fabulous.   I was able to wear several of the dresses I had purchased after I delivered which was an added bonus.

Navy Racerback Maternity Maxi Dress

Ivory Rose Floral Wrap Dress

Mint Rose Short Sleeve Maxi

Old Navy

Old Navy had a lot of great every day options and I also found several comfortable dressier dresses for events I needed to attend.  By far my favorite dress style that I purchased from them was the bodycon dresses.  They were comfortable and flattering and I wore them to anything and anywhere.  The only issue with the bodycon style is that you are probably not going to want to wear them in postpartum.

Maternity Striped Bodycon Dress

Maternity Bodycon Jersey Tank Dress

Maternity Shirred Bodycon Dress

Target

Target is going to be a theme through this post and on this site.  I love Target and that’s no secret.  They also had amazing bodycon dresses and I wore them a lot.

Liz Lange Maternity Bodycon Short Sleeve Dress

Liz Lange Maternity Bodycon Tank Dress

Tops and Tunics

Tunics were an item that I purchased a lot of because I could wear them with jeans or leggings and they would work after I had the baby as well.  Pink Blush again had a great variety of tunics and they held up well.

Ivory Dolman Tunic Top

Dusty Pink Cuff Sleeved Tunic

Blush Front Cutout Tunic

 

Leggings

I wore and wear leggings all the time.  I am ashamed to admit that I held on to my maternity leggings far longer than anyone should keep them and I actually purchased a lot of mew pairs after I had the baby and dropped the baby weight.  Maternity leggings were my favorite part of maternity fashion and I’m still sad that I had to give them up.  Hands down my two favorite brands were ASOS and Motherhood Maternity.

Motherhood Maternity leggings were more of my day wear type legging.  They offer a lot of fun patterns and they are all cotton.  The ASOS leggings that I purchased were more for dressier looks.  Like the picture.  These were their faux leather maternity leggings.

ASOS Maternity Leather Look Legging

Motherhood Maternity Secret Fit Belly Crop Maternity Leggings

Motherhood Maternity Secret Fit Printed Maternity Leggings

Shoes

Ok.  Shoes are an issue.  Your feet are going to get bigger.  This is inevitable.  Sometimes they go back, mine did, but this will not happen until after the baby comes.  This leaves you with a dilemma because if you wear the shoes you currently own you will stretch them all out and in the chance your feet go back to their normal size you don’t want to stretch out everything you have.  You also don’t want to go out and buy all new shoes because, again your feet may go back to their original size and none of them will fit.

When I was pregnant I found two brands that worked well with my growing feet, were comfortable and still fit after my feet went back to their original size.

Tieks by Gavrieli

Tieks are not cheap but they are worth every single penny that you spend on them.  At the end of your pregnancy you will swear they are made of clouds and anything else you put on your feet will not measure up.  They are gold.  The end.

Bernie Mev

So they aren’t all cute but sometimes you just don’t care.  Third trimester of pregnancy you just don’t care.  Buy he Bernie Mev’s and wear them with everything.  Your feet will thank you.

I hope this helps point you in the right direction with your needs during pregnancy.  Next month I will continue the series with a post about maternity pictures and the fourth and final piece will be about postpartum.

XO,

Tippy

 

In: Fashion · Tagged: fashion, maternity, maternity fashion

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
A white top is an essential in your wardrobe each A white top is an essential in your wardrobe each season. These are my 4 favorite white tops I recently purchased from @target. Everything is linked on LTK and in my stories.

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