Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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digital marketing · June 5, 2025

I Let AI Plan My Content for 30 Days

Tiffany sitting at her desk working at her desk.

Spoiler alert: I didn’t create my May content calendar alone and no, I didn’t hire a new assistant.

Instead, I turned to one of my favorite tools: AI.

Before you roll your eyes or think this is about turning your creativity over to a robot, let me stop you right there. This isn’t about replacing your voice. It’s about creating space for it.

I’ve been using ChatGPT to help me plan 30 days of content at a time and let me tell you, it’s a game-changer. It helps me take all the ideas, brand deals, events, and themes floating in my head and turn them into an actual plan. One that includes Instagram, TikTok, blog posts, and newsletters without feeling like a full-time job.

In this post, I’m walking you through how I used AI to plan June’s content including a sample prompt so you can try it too. Ready to make your content calendar work smarter, not harder?

Let’s go.

Step 1: It Starts With a Brain Dump (Organized, Not Haphazard)

Before I ever ask AI to plan anything, I start with an old-school step that makes everything else smoother: a brain dump.

But mine isn’t just a chaotic scribble session. I use categories to keep my thoughts organized and make sure nothing important slips through the cracks. I usually spend a few days adding to this list, so I know I’m capturing everything I want to focus on.

Tiffany's brain dump

Here’s how I broke it down this month:

  • Events and Happenings: Anything with a date client events, holidays, podcast launch parties, family trips, or even days I want to take off.
  • Content Ideas for Social Media: Anything that popped into my head recently. Reels I want to film, trends I might want to try, captions I half-wrote in my notes app.
  • What Worked (and Didn’t) Last Month: I look at analytics, engagement, and gut feeling. If something flopped, I note it. If something flew, I want to double down.
  • Blog Post Ideas: I keep a running list of post topics I’m excited about. If I have a draft already started or just a title idea, it all goes here.

This part is low pressure I’m not making a schedule yet, just gathering what’s already swirling in my head so I can stop carrying it around.

Once that’s done? That’s when the AI magic starts.

Step 2: Plug It Into ChatGPT

Once my brain dump is done, I turn to my favorite content planning assistant ChatGPT.

The key to getting great results? Give it as much information as possible.

I don’t just say “help me with content ideas.” I treat it like a team member and lay out everything I’m working on, how I like things to be structured, and what platforms I’m creating for.

Here’s what I include:

  • My full posting schedule: how often I want to post on Instagram, Facebook, and TikTok (including that I post 2x a day on TikTok, with one always being an OOTD).
  • How often I publish blog posts and newsletters.
  • Whether I want those blog posts or newsletters reflected in the weekly social media content.
  • Any events, brand deals, seasonal themes, or launches happening that month.
  • Any preferences for tone, content types (Reels, carousels, static), or ideas I want to reuse from a previous month.

The more detailed I am up front, the better the results I get. I’m not asking for a generic list of ideas. I want a strategy tailored to me and that’s exactly what I get when I’m specific.

Here’s a sample prompt I use:

Sample Prompt:

“Help me plan 30 days of content for Instagram, Facebook, and TikTok (2x daily, including one daily OOTD), plus 4 blog posts and 2 newsletters. I’d like each blog and newsletter reflected in the week’s social content. My themes for the month are [insert here], and I have these events and brand deals: [insert list]. Please break this down by week and platform with suggested captions, hooks, and post formats.”

From there, I get a full month of content ideas I can start prepping and I’m not wasting time second-guessing what to post next.

Step 3: How I Organize It All

Once ChatGPT gives me my monthly plan, I don’t just leave it sitting in the app. I print it out.

I like to physically check things off as I complete them whether it’s filming a Reel, writing a newsletter, or editing a blog post. It helps me stay focused, track my progress, and feel accomplished (because let’s be real, crossing things off a list is the best).

That said, I know printing isn’t for everyone. Here are a few other ways you can organize your AI-generated calendar based on your workflow:

  • Add it to your Google Calendar
    Plug each post idea into your calendar by date. Add tasks, links, or notes to stay organized and keep deadlines in sight.
  • Use a project management app like Asana, Trello, or Notion
    Create a board for the month with columns for each week or platform. Drag and drop tasks as you complete them and attach visuals, drafts, or links.
  • Create a simple Google Doc or Sheet
    Copy and paste your content plan into a spreadsheet with columns for platform, date, caption, status, and notes. This is great for tracking what’s drafted, edited, and scheduled.
  • Use your scheduling platform (like Plann or Cloud Campaign)
    Upload content directly and use labels or tags to track post types, themes, or repurposed content. Some platforms even let you add notes to each post.

There’s no one-size-fits-all approach here. The goal is to make your content visible so it doesn’t live only in your head. Whether you like pen-and-paper or fully digital, the key is creating a system you’ll actually use.

Tiffany's plan

Step 4: Why I Love Using AI (But I Don’t Let It Take Over)

I want to be really clear about something: AI is my assistant, not my creator.

It helps me organize my thoughts, map out ideas, and build a structure but it doesn’t replace my voice, creativity, or experience. I’m still the one telling the story, picking the visuals, and deciding what actually gets posted.

To me, AI is a helpmate. A brainstorming partner. A tool that lets me spend less time on the busywork of content planning and more time actually creating.

Here’s how it supports me:

  • It organizes data — my brain dumps, events, brand deals, and timelines into something I can act on.
  • It helps things flow — when I’m stuck or overwhelmed, it gives me structure to build from.
  • It sparks new ideas — sometimes the best caption or post angle comes from a suggestion I would never have thought of on my own.

But here’s what it doesn’t do:

  • It doesn’t write every word I post.
  • It doesn’t replace my personal stories or lived experience.
  • It doesn’t take over my voice.

If you’re feeling stuck or stretched thin, AI can be an incredible support system. Just make sure you stay in the creative driver’s seat.

Do’s and Don’ts of Using AI for Content Planning

✅ DO: Treat AI like an assistant.
Use it to organize your ideas, map out content, and save time — not to take over your voice.

❌ DON’T: Copy and paste without editing.
AI gives you a starting point, but your personal style and brand tone still matter. Always rewrite in your voice.

✅ DO: Give detailed, thoughtful prompts.
The more info you give (platforms, schedule, tone, goals), the better your results.

❌ DON’T: Rely on it for everything.
AI can help you plan, but your creativity, connection, and authenticity should always come first.

✅ DO: Use it to simplify, not replace.
Let it reduce your mental load so you can show up more consistently and more creatively.

Step 5: How You Can Try It Too

If you’re ready to let AI help you plan your content — without losing your voice or creativity — now’s the time to try it.

Here’s how to get started:

  1. Do a brain dump.
    Grab a notebook or open a doc and jot down everything coming up this month — events, launches, themes, and ideas.
  2. Write your own AI prompt.
    Or use mine! Just update it with your content goals and platform schedule. Copy + Paste Prompt to Try: “Help me plan 30 days of content for Instagram, Facebook, and TikTok (2x daily). I also want to include 4 blog posts and 2 newsletters, and I’d like each blog and newsletter reflected in that week’s social posts. My themes this month are [insert here], and these are the events, promotions, or launches happening: [insert here]. Break it down by platform with post types, captions, and content ideas.”
  3. Make it your own.
    Tweak what works, delete what doesn’t, and start building out your content calendar in whatever way makes sense for you.

This isn’t about doing it perfectly. It’s about creating a system that supports your creativity, not drains it.

If you try this method — or use the prompt to plan your next month — I’d love to see what you create. Tag me or send me a message. I’m always cheering you on!

💼 Want Help Planning Your Content?

If you’re loving this method but feel overwhelmed trying to do it alone, I offer 1:1 content planning sessions where we map out your month together. We’ll organize your ideas, build a strategy that actually works for your schedule, and leave you with a clear, actionable plan.

You don’t have to do it all yourself sometimes you just need a strategy partner.

📩 Reach out here tiffany@theorganizedsocial.com to book your session.

XO,

Tiffany

Want to learn more about my digital marketing business? Check out The Organized Social here.

In: digital marketing · Tagged: ai, AI content planning, chatgpt, ChatGPT for content, how to plan content, personal branding, social media planning

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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