Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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travel · January 17, 2025

Bay St. Louis, MS – Travel Guide

Bay St. Louis Travel Guide Header.

I often tell my friends I am not a ride or die friend. I have questions. I need to know where we are going, how we are going to get there and why do we need to die. However, when Kerry Maloney called me and asked if I wanted to judge a Dolly Parton Highest Hair Contest I immediately said yes. As well as volunteering Kevinnie for a weekend in Bay St. Louis.

Each year the town of BSL celebrates Dolly Parton’s Birthday with the Dolly Should Festival. The reason for this name? Well Dolly Should attend, right? We were able to make a whole weekend out of this event, so we wanted to tell you a little bit about it.

Where We Stayed

Tiffany and Kevinnie in front of The Driftwood Motel Signs

We stayed at the most charming vintage motel right outside the heart of the town called The Driftwood Motel. The Driftwood was originally constructed in the early 1960’s to expand the offering of Mississippi hospitality and tourism along the Gulf Coast. New Orleans residents wanted a easy costal getaway and Bay St. Louis provided that. I late 2023 the motel was redeveloped and renovated to make it a shining star at the beginning of main street.

The original Driftwood Motel had a sign that said, “Free TV – TV – Telephone” which the new owners decided to keep and update to “Free TV – Pool – Wi-Fi”. This piece of nostalgia is both cute and comfortable offering several guest amenities like a kitchen where we found coffee, Diet Coke and King Cake!

What We Did

We started our trip checking into the Driftwood Motel. The location is right off of Main Street, so Kerry picked us up in her golf cart and we took a quick trip to our first destination.

100 Men Hall Gumbo Cook Off
Kevinnie and I at the Rock n Roux Gumbo Cook off at the 100 men hall in Bay St. Louis Mississippi.

“100 Men Hall is a thriving cultural center for music and community in the heart of Bay St. Louis. Built in 1922 by the One Hundred Members’ Debating Benevolent Association. Over the years the association sponsored many events and also rented the hall to promoters who brought in blues, rhythm & blues, and jazz acts. Local residents have recalled performances by Ray Charles, James Brown, Etta James, and numerous others here.” (please read more about their history here.)

“Owner Rachel Dangermond (and her son, Constantin “Tin” Dangermond, a/k/a the 101st Man) work to preserve culture, interprets history and gathers the community through live music events, innovative programs, and artistic expression.”

We were able to judge the Rock ‘N’ Roux Gumbo Cookoff where we sampled 16 different types of gumbo! Kevinnie and I as well as Scot Pilie and Ben Mount were the judges, and it was a lot harder of a job than I thought. We had to judge each gumbo on aroma, consistency, taste and presentation. Also trying 16 gumbo cups, even taking one bite, I was so full!! In the end we picked a winner and celebrated with the band!

Shops OF Century Hall Highest Hair Contest
Tiffany and Kevinnie at the Driftwood before the Highest Hair contest.

Our next stop was the Shops of Century Hall. This historic building located on 2nd Stret and houses more than 25 local artisans and small shop owners. From original artwork to vintage clothing the Shops of Century Hall have it all. We took a shopping trip to pick up a vintage brooch and some fantastic catnip for Poydras and Peter.

This was the first year for their Highest Hair Contest and the women of BSL did not disappoint. The hair was amazing, and the women were entertaining and choosing a winner was almost impossible,

Mockingbird Cafe Dolly Look Alike Contest

Our last stop for the day (and third outfit change) was the Dolly Look Alike Contest at the Mockingbird Cafe! All the fun of the day culminated in this contest!!

Tiffany in a leopard dress and pink moto jacket before the DOlly Look alike contest.

What We Ate

Liked it so much we had it twice… Mockingbird Cafe was such a treat we ended up eating there for dinner Saturday night and Brunch Sunday morning.

For dinner we tried the Mockingbird Burger and the Dolly’s Taters.

For Brunch we had the 2nd Street Sandwich, Pulled Pork and Grits, as well as the hashbrown bowl. The 2nd Street Sandwich was phenomenal being both party sweet and savory. We ordered in on a croissant, but the highlight was truly the maple butter that was the sweet surprise in the center.

Other restaurants we want to try next time:

Creole Creamery
Thorny Oyster
The LOFT
Toro Sushi
Barracuda Taco Stand

Outfits

It’s not a Tiffany King post if we don’t include something about clothes.

The theme was obviously pink!

Outfit one: Hat and Cape were Blingdana, Top and Skirt are Old Navy, Boots are The Purple Tiger.
Outfit Two: I rented this from NUULY.
Outfit Three: Dress is Target, jacket is from Torrid last season (linked something similar).

Resources: Places to See and Shop

100 Men Hall
Mockingbird Cafe
Fleurty Girl BSL
Shops of Century Hall
Bay St. Louis Old Town
The Arts Hancock County
Downtown Dasher
What more Mississippi Content? Check out my other travel guides Ocean Springs, MS and Margaritaville.

XO,

Tiffany

Special thanks to Sklyar Theriot for tagging along with us for the weekend and capturing all of our content. Skylar is part of our Team at The Organized Social as well as a beautiful portrait photographer.

In: travel · Tagged: Bay St. Louis, mississippi, shops of century hall

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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