Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Capsule Wardrobe, Dressing Tips, Fashion, Style · July 22, 2024

What to shop that isn’t the NSale?

Have you noticed how your Instagram feed is flooded with Nordstrom Sale posts? I used to think I needed to join the frenzy because it promised THE BEST DEALS. However, over time, I realized that while the NSale is good, many items remain available and go on sale again in the fall. I stopped getting caught up in the hype and began exploring other retailers for great finds.

Let’s talk about what I used to hunt for during the NSale each year. There were a few must-haves on my list: jackets, jeans, basics, and fall trends. While I still believe Nordstrom is a fantastic place to shop, I want to share some of my favorite alternatives.

Tiffany in jeans and a vest

Mango

Mango has become my go-to place for finding interesting and high-quality jackets. Their collections are always on-trend, offering unique styles that stand out. Mango is known for its commitment to quality and attention to detail, ensuring that each piece is well-made and durable. The brand offers a diverse range of options, from classic cuts to bold, fashion-forward designs. Plus, Mango often has great sales and promotions, making it easier to find the perfect jacket without breaking the bank. With Mango, I know I’m getting stylish and high-quality outerwear that adds a chic touch to any outfit.

What’s on my list:

Good American

Good American has quickly become my go-to place for jeans. Their jeans are high quality, and they always bring fun and innovative ideas to their designs. Founded by Khloé Kardashian and Emma Grede, the brand is committed to inclusivity and body positivity, offering a wide range of sizes to fit every body type. They focus on creating jeans that not only look great but also feel comfortable and supportive. Plus, they send coupon codes directly to your email, making it easier to snag a great deal. With Good American, I know I’m getting jeans that are stylish, durable, and designed with real women in mind.

What’s on my list:

Old Navy

Old Navy has become my go-to place for finding good basics. Whether it’s comfortable tees, versatile tanks, or reliable leggings, Old Navy consistently delivers on both quality and affordability. The brand offers a wide range of sizes and styles, making it easy to find the perfect fit for everyone in the family. Plus, they frequently have sales and promotions, so you can stock up on essentials without breaking the bank. With Old Navy, I know I’m getting dependable and stylish basics that form the foundation of my wardrobe.

What’s on my list:

H&M

H&M has become my go-to place for finding good seasonal trendy pieces. Their collections are always up-to-date with the latest fashion trends, offering stylish and affordable options for every season. Whether it’s a chic summer dress, a cozy fall sweater, or festive holiday attire, H&M has it all. The brand’s commitment to sustainability also means I can feel good about my purchases. With H&M, I know I’m getting trendy, well-made pieces that keep my wardrobe fresh and fashionable throughout the year.


What’s on my list:

While the Nordstrom Sale is undoubtedly exciting, I’ve discovered that many other retailers offer fantastic deals and unique pieces throughout the year. From high-quality jeans at Good American to stylish jackets at Mango, reliable basics at Old Navy, and trendy seasonal finds at H&M, there’s a world of fashion waiting to be explored. By branching out and shopping at different stores, I’ve found items that truly reflect my style and meet my needs. So, next time you’re tempted by the hype, remember there are plenty of great options out there to help you build a fabulous and versatile wardrobe.

Happy shopping!

XO,

Tiffany

In: Capsule Wardrobe, Dressing Tips, Fashion, Style · Tagged: fall essentials, fall sale, norsdtrom, nsale, sale

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Nordstrom Anniversary Sale – How To
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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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