Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Family, Fun, Kids, Life, Summer · May 26, 2024

Field Trip Friday

Editor’s Note: I first wrote this post when the boys were 4,3 and 1. While our summers are a little different now that they are older, I really look back on these adventures with such fond memories. We don’t get to go to as many of these anymore due to age, camp schedules and me working but there are so many amazing things to do with kids! I hope that you enjoy these as much as we did!

A few years ago, I started a tradition with my boys that has since become one of our favorite summer activities: Field Trip Fridays. The idea was simple—dedicate one day each week to a special outing. While I would love to take them somewhere exciting every day, the summer is long, and our budget doesn’t stretch to daily visits to the zoo or museum. Instead, we’ve found that having one special trip each week gives us something to look forward to and creates wonderful memories.

Field Trip Fridays have turned into a highlight of our summer. It’s amazing how this simple concept has enriched our lives, providing not just entertainment but also education and quality time together. Whether we’re exploring a new park, visiting a local farm, or discovering hidden gems in our community, each trip becomes an adventure. The boys get excited as the week progresses, eagerly anticipating what Friday will bring.

Family at the Audubon Insectarium - Field Trip Friday

Setting Fridays aside has also allowed me to plan for extra help when needed. My mom joins us most weeks, providing invaluable assistance, especially when we’re navigating busy city streets or large parks. Occasionally, Justin can take a Friday off work, and it’s always a treat to have him join us too.

At the start of each summer, we sit down and create a list of places the boys want to visit on Fridays. They also make a list of restaurants they’d like to try. While there are perennial favorites like the zoo and aquarium, we always manage to discover some new and exciting destinations each year.

Field Trip Fridays are a fantastic way to explore your city or nearby areas. Over the years, we’ve uncovered countless hidden gems that have enriched our summer experiences.

Field Trip Friday Ideas


Urban Air
Altitude
Loft 18
Top Golf
Game On Social Hub
SURGE
Liberty Lagoon – BREC’s Premiere Waterpark
Louisiana Arts and Science Museum
Louisiana Tours and Adventures
The Audubon Zoo
The Audubon Insectarium
The Audubon Aquarium
The Audubon Nature Center
NOMA
The Ogden Museum
WWII Museum
Mardi Gras World
LA Children’s Museum
Lynn Meadows Discovery Center
Knock Knock
Children’s Museum of St. Tammany
IMMS
USS Kidd
Avery Island
Sculpture Garden
Stennis Space Center
LA Art and Science Museum
Botanical Gardens
Steamboat Natchez
Cool Zoo
Street Car
City Putt
Gulf Island’s Water Park
Storyland
Blue Bayou Waterpark
Laurel Mississippi Murals
Blueberry Picking
JAMNOLA
Northlake Nature Center
Boy Scout Trail
Abita Spring Mystery House
Canoe and Trail Adventures
Covington Labyrinth Project

Boys at Pop Brothers - Field Trip Friday

Places You Should Eat This Summer

These are a few of our favorite summer meals!

Kelly’s Costal Cabana – Mandeville; this used to be The Beach House and we love the new local.
Acorn – New Orleans
Shaggys – Bay St. Louis / Gulfport / Biloxi
Reginelli’s – New Orleans / Metairie / Mandeville
Sugar Factory – Blioxi
Pop Brothers – Biloxi / Gulfport
The Yard Milkshake Bar – Baton Rouge / Orange Beach
Dat Dog – New Orleans
Burro Azul – Orange Beach
The Gulf – Orange Beach

Boys having snowballs - Field Trip Friday

For More Ideas:

Visit The Northshore
Visit Baton Rouge

XO,

Tiffany

In: Family, Fun, Kids, Life, Summer · Tagged: fieldtrip fridays, how to send summer days, summer fun for kids, summer outings, things to do with kids

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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