Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact
  • Blog
  • Shop
  • Friday is for the Girls
  • The Scope of Work Podcast
  • About

TK Creative

A hub for all things creative

  • Blog
    • Swim
    • Plus
    • Summer
    • Family
  • The Organized Social
    • Content Creation Class
  • The Scope of Work Podcast
  • Friday is for the Girls
  • About

At Home, Beauty, Life, midlife, Sponsored · May 1, 2024

Sunscreen for the Family

{This post is sponsored by Crown Laboratories and Blue Lizard Sunscreen. All thoughts, opinions and ideas are mine. I want to add that I started using this product long before they approached me and asked to collaborate. It’s important to me that you know I really believe in these products.}

I scream, you scream,
we all scream… for Sunscreen!

When I entered the world of adoption and raising kids that weren’t biologically mine I expected to encounter some issues as they grew. I did not expect one of those issues to be the level of difficulty in finding a sunscreen that worked for everyone.

In our family we have one child with Italian heritage and tans, one who is African American and Caucasian and tans and one who is fair and burns. Everyone in our family reacts to the sun differently. Everyone in our family needs sunscreen. Daily!

Our Difficulties.

Paxton (5) has struggled with eczema since he was a baby. We have finally been able to get it under control the last few years but one thing that will aggravate it is sunscreen. I quickly realized when he was a baby that I couldn’t use anything that was a spray. As soon as it was on him I would see the little eczema patches start to form on his arms and by his knees. Lotion sunscreen in a bottle was our only option and then we were limited by the ingredients. Anything with fragrance or oxybenzone seem to be the things that irritated his skin the most.

Last year I was introduced to Blue Lizard Sunscreen by my esthetician. I was explaining to her how difficult it was to find the right sunscreen for Paxton that worked for him and the rest of the family. She sent me home with some samples and I tried it on everyone that weekend. Magic! No eczema breakout and the coverage lasted for hours.

Myth Busters.

African American’s still need to wear sunscreen. This is a large misconception for people. Their dark skin is still susceptible to burning, premature aging and skin cancer. This is what made it even more important to have a sunscreen that worked for everyone in our family.

Being an Outdoor Family.

We find ourselves outdoors often. From soccer games to Mardi Gras to festivals and the pool we spend a large amount of time outside in the sun. The boys find this wonderful but for our skin it’s not going to be good long term unless we are all protecting our skin.

I personally have seen the difference that sun protection makes with my own skin. I am now making it more of a priority to apply sunscreen on my face and neck daily. We have also started to apply it daily to Justin’s head and the kids faces. Paxton also has a shaved head and when we are outside for any length of time I cover his head with a hat or apply sunscreen.

Choosing the right sunscreen for your family.

Since we all agree that everyone needs to use sunscreen, how do you know what to look for in purchasing the right sunscreen? First, know that many sunscreens on the market are full of ingredients they don’t need. Things to make them smell good, apply easier or feel lightweight. These ingredients don’t make you safer from the sun.

Mineral based sunscreens like Blue Lizard have zinc oxide as the active ingredient. Unlike a chemical based sunscreen that protects you once the UV rays have entered your skin mineral based sunscreen acts like a mirror and reflects the UV rays away from you. This makes the product safer and more effective.

Don’t believe me? Check them out on EWG.org. I use this website to check out all the products I use on the kids but especially sunscreen.

Your skin is the largest organ in your body and whatever you put on it is going to be absorbed. You need to protect your skin from the sun but you also need to protect your organs from chemicals via skin absorption. That’s why the choice we make in sunscreen is so important for us and our kids.

Special Offer.

Blue Lizard Sunscreen is offering a 30% discount to my followers by using code TIFFANY30. Visit their site here to order!

In: At Home, Beauty, Life, midlife, Sponsored · Tagged: anti aging, blue lizard, blue lizard sunscreen, crown labratories, family, outdoors, skin cancer, skin protection, soccer, sun protection, sunscreen, tanning

Subscribe

You’ll Also Love

Unwrapping the Magic of Christmas: A Downtown New Orleans Tree Scavenger Hunt for Families
Sunless Tanning
On Infertility and Mother’s Day

Comments

  1. Christy says

    February 19, 2019 at 7:43 am

    Thanks for the info!!

    Reply
  2. Jess says

    February 19, 2019 at 8:35 am

    I love Blue Lizzard! Time to stock up, thanks for the discount code! ❤️

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Next Post >

Plus Size Swim Guide – How to Find the Perfect Plus Size Swimsuits

Search

About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch

  • A Plus Size Girl’s Guide to -Mardi Gras

  • Night Time Swimming: Perfect Dinners for the Pool

Facebook

Facebook

Instagram

Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

Work With Me

  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact

Categories

  • Style
  • At Home
  • Life
  • Holiday

Guides

  • Travel Guides
    • Caney Lake – Chatham, LA
    • Margaritaville – Biloxi
    • Southern Hotel – Covington
    • The Laurel Cottages – Laurel, MS

Copyright © 2025 TK Creative · Theme by 17th Avenue