Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact
  • Blog
  • Shop
  • Friday is for the Girls
  • The Scope of Work Podcast
  • About

TK Creative

A hub for all things creative

  • Blog
    • Swim
    • Plus
    • Summer
    • Family
  • The Organized Social
    • Content Creation Class
  • The Scope of Work Podcast
  • Friday is for the Girls
  • About

Adoption & Foster Care, At Home, Kids, Life, midlife · May 2, 2022

On Infertility and Mother’s Day

The first time I remember acknowledging how sad Mother’s Day had become for me was about two years before we started fostering. I had gone to Hallmark to pick up a gift and I started looking at these Willow figures. Out of nowhere this lump developed in my throat and I couldn’t breathe. I got out of the store as fast as I could. Why was I freaking out about a holiday that wasn’t even about me? And that is the moment it dawned on me. It should have been. Infertility had changed me.

Our Infertility Story

If you are unfamiliar with our story, I wanted to update you. If you have heard it before you can scroll. The abridged version is this. Justin and I tried for years to conceive a baby. We tried medicine, surgery and doctors and in the end, we decided to give up trying to conceive and adopt. Our infertility was always considered unexplained. We took one year to just make it be all about us. No trying to get pregnant. No talking about kids. Just fun and us. In 2011 we began the foster training process. In 2012 we were placed with our first baby Mother’s Day weekend who was with us less than four days. In July that same year we were placed with our son Peyton who we would later adopt. In 2013 we were placed with two other short term foster placements. In July of the same year, we were approached by an attorney about a private adoption which resulted in us adopting Paxton. Both adoptions were finalized in October of 2014. In March of 2015 Justin and I took a trip alone to California where I came back with a 6 weeklong stomach virus. Never having been pregnant before it took me that long to realize that it was a baby making me throw up daily and not a parasite. At the end of 2015 Porter rounded out the We Five Kings family as the baby and caboose.

Wishes

My relationship with Mother’s Day

Many of us grow about making our lives about others and it is a wonderful way to be. However, when things get hard, rather than being able to lean into that sadness and taking time for ourselves, we feel forced to put on that happy face because it’s not about you. This becomes incredibly complicated for people struggling with infertility. This is a Mother’s Day post but let’s be honest that infertility affects men too and there is even less room allowed for a man to grieve on Father’s Day.

Of all the holidays to navigate while dealing with infertility Mother’s Day is likely the hardest. Especially if you have a mother or grandmother that you want to celebrate it feels selfish to make it about your hurt. There are times to stand up and fight through pain and there are times when it is ok to allow yourself space.

1.It is ok to say no.

I remember one time driving to a baby shower in tears. I was on the phone with a friend telling her how much I didn’t want to go because it was just another reminder of my infertility. She said, “then why are you going? You don’t have to go.” and I didn’t go. You know what, everything was fine too. I sent a gift and a note apologizing about my absence and life went on. The thing is that we guilt ourselves into doing things at times that are not good for our mental health. Especially when you are trying to conceive you should give yourself a break. The world isn’t going to end because you choose to take a moment for yourself to breath.

2. You can be sad.

Again, it is ok to be sad. I don’t know why we need to be told this so many times…and you don’t need to explain why you are sad either. It does not make you weak or emotional or vulnerable or a Debbie downer because you are sad. One of the biggest lies we tell ourselves is that people only want to be friends with us when we are happy. But let me tell say this. I will take your broken and melancholy any day of the week before I want you to fake happiness for me. Expectations like that do not create real relationships.

3. Grief may not end after a baby arrives.

However, your infertility journey ends you may have residual grief. I have heard people say, “well she is pregnant now why is she still so worked up about everything?” Infertility is an emotional crisis; it is not missing out on the sweater that was on sale at Nordstrom. It is deep and it impacts every part of your life, and it may not be something you just get over immediately. I see parts of my infertility grief peek out from hiding even now almost eight years later. It’s not something that I deal with daily or even monthly but every now and then when I am dealing with a certain emotion I am like, ok I need to acknowledge this because it’s a deep seeded emotion.

There are times that I wish I had the perfect words to tell you. I wish that I could say that I know for sure you are going to get your baby next year. I wish I could tell you that your story ends perfectly. I want to tell you exactly how to get pregnant and end your sadness. But I can’t do that, and it is something that nags at my heart. I want to gather up all of your pain and burden and I want to carry it for you because trying to get pregnant while carrying that load of uncertainty is daunting.

I can tell you this. I know that people can do really hard things. I know that we are capable of living and thriving through sadness. I know that this will not be the end of your story. I know that there is hope and there is love and there is light at the end of the tunnel. Although I can’t tell you when and how it will end, I can tell you that you can survive it and you will be ok.

Remember to be still.

XO, Tiffany

In: Adoption & Foster Care, At Home, Kids, Life, midlife · Tagged: adoption and foster care, adoption awareness, family, foster care awareness, foster care questions, infertility, infertility awareness, infertility awareness month, intertile, learning to cope, learning to live with loss, love makes a family, mom, moms day, mother, mother's day, mothering

Subscribe

You’ll Also Love

Unwrapping the Magic of Christmas: A Downtown New Orleans Tree Scavenger Hunt for Families
Sunscreen for the Family
Super King Party – Family Halloween Costume

Comments

  1. Kristin says

    May 10, 2020 at 2:43 am

    Tiffany… I’ve followed you for a year and have never known your story.
    God used your words to breathe so much truth into my emotions tonight. With the build up of tomorrow, on the heels of my sister telling me on Tuesday that’s she’s pregnant with her 3rd, while my husband and I have been trying for 3 years… I’ve been dreading tomorrow. Dreading seeing my family and sisters- who I dearly love, but don’t get my grief… and don’t ask about it either.
    Without unloading on you- I just wanted to say thank you- for being brave and vulnerable. For “seeing” those who are in a silent and lonely hurricane of a season. God is using you friend- and not just for good sale finds (which I am definitely a fan of lol).
    -Kristin

    Reply
    • wefivekings_8smygv says

      June 18, 2020 at 8:21 am

      I am so sorry I am just responding to this. I don’t know why I didn’t see it until now. Thank you for your words and sharing your story. It is such a complicated road to navigate. You are in my thoughts.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Next Post >

Easter Dressing Guide

Search

About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
  • What to Wear to Drag Brunch

  • A Plus Size Girl’s Guide to -Mardi Gras

  • Night Time Swimming: Perfect Dinners for the Pool

Facebook

Facebook

Instagram

Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

Work With Me

  • Home
  • Blog
    • Style
    • Plus
    • Halloween
    • Beauty
    • shoes
    • Swim
    • styled photoshoots
  • Shop
  • About
  • Partnerships
  • Contact

Categories

  • Style
  • At Home
  • Life
  • Holiday

Guides

  • Travel Guides
    • Caney Lake – Chatham, LA
    • Margaritaville – Biloxi
    • Southern Hotel – Covington
    • The Laurel Cottages – Laurel, MS

Copyright © 2025 TK Creative · Theme by 17th Avenue