Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home, Gift Guide, Life · November 1, 2021

Holiday – Ten Non-Toy Gifts

Whether it is Christmas or birthdays my kids are at the age where they get a lot of toys as gifts.  We love toys and my boys play with their toys frequently but we do get overloaded at times.  As a family we have started doing outings rather than gifts for birthdays and other big events so I am trying to put the same practice in at Christmas.

Over the past several years I have listened to many friends talk about wanting family gifts for Christmas or experiences rather than toys.  The truth is there are a lot of options beyond traditional toys and your family will probably appreciate them more.

I wrote this post last year and decided to update it with a few new ideas!

Photography

Family pictures are a treasure!  Everyone loves getting a sweet Christmas card in the mail or a framed family picture as a Christmas Gift.  Our walls are lined with pictures of the boys.   Booking a photography session for your family or a family on your Christmas list would be a great pre Christmas gift.  

King's Family Picture

Subscription Boxes

We did this for my cousins children last year and they loved it. Many of the boxes are categorized for ages so you can make sure it is an age appropriate gift for the recipient. I did a quick google search for the ones that I wanted but Cratejoy really is a one stop shop. They are the current search engine for subscription boxes. The ones I purchased last year were offered for multiple months in a row so each child received their initial box and then another one about two months later. Keep the Christmas fun going!

Sports

As the mom of three boys I am here to tell you that sports are expensive.  There is the initial cost of participating and then the major cost is in the equipment.  The first year is typically the most expensive and where a family would love a little support.  Especially if they have older kids who may want a specific kind of bat or helmet that may be over their budget.  Paying the entry fees would always be appreciated but if you want to give them an actual gift on Christmas day think about things like equipment and uniforms that they can open and enjoy.

Classes and Camps

Art and music lessons can be a great creative outlet for kids and most schools don’t have large programs for these anymore. Families are booking lessons privately and this could be a fun way to invest in a child’s hobby or talent. Many of the private art and music schools in our area offer weekly classes but also camps over holidays and in the summer. If you have a budding musician or artist in your family this may be right up their ally.

Memberships

Going to the Zoo or the Aquarium regularly is so much fun!  Having a membership allows you to pop in and out and not feel like you have to spend the whole day there to get your money’s worth.  Most memberships you only have to go once or twice to make them worth it.  Places like the Louisiana Children’s Museum and Children’s Museum of St. Tammany offer memberships and little perks for members when they attend.

Movie or Ice Cream Gift Certificates

My kids love to go to the movies and out for sweets.  Recently they have also started to enjoy going to the movies as a family.  Gift cards to go out to the movies and have dinner, like at the movie tavern, would be an excellent choice.  Also, ice cream nights or restaurant gift certificates so the family can go and do something all together.  Places like Nan’s New Orleans Café have ice cream right next door!  Also, have you been to Sweet Idea?  Total treat for our entire family!

Meals

Do you have a family in your life that loves to cook?  Think about a meal delivery service that the whole family can participate in.  Services like Hello Fresh and Blue Apron have great plans that will allow a family to involve everyone to prepare a meal.  Similar to the subscription boxes these can be ordered months in advance so the family can enjoy them for Christmas a beyond.

Event Tickets

Ballet, symphony, theater, sports, concert, festivals…  The list is endless!  We love doing things as a family and having nights out and this would be the perfect gift for the adventurous family in you life. The Saenger Theater has a variety of musicals and other events.

New Room

Think about a way that you could buy gifts that will help build or decorate a new room for a niece or nephew.  Blankets and sheets and comforters or even wall art.  This could be an opportunity to work out a surprise with their parents or take them shopping and use it as a bonding experience.  Check out Moon Blossom Art the next time you are looking for something different and fun to decorate a room!

Family Basket

These could be fun to build and be as complicated or as easy as you want them to be.  Movie Night with a DVD or gift certificate to red box (do people still do that?) or netflix and popcorn, candy and trimmings.  The list would be endless when you identify what the family is into.  Baking.  Camping.  Grilling.  Fishing.  I can go on and on.

Christmas doesn’t have to be all about the toys this year so reach out to the people on your list and see if they would rather a family gift and minimize the amount of toys rolling in the house.

Editors Note:  This post was originally published in September 2017 and has been completely updated 11/16/19.

In: At Home, Gift Guide, Life · Tagged: christmas, christmas 2017, christmas 2018, christmas gifts, christmas holiday, christmas shopping, christmas shopping 2017, family gifts, family presents, holiday, non-toy ideas, revamp, tiffany king, tiffany morgan king, updated, we five kings, we five kings blog, we five kings holiday

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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