Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Family, Fun, Life, Mardi Gras · January 20, 2021

Mardi Gras in Place

I haven’t told the kids that Mardi Gras Parades are cancelled yet. I think deep down they know but just haven’t asked. It’s sad because as soon as Christmas is over everyone in our house is looking forward to parades. However, much like other things that have been cancelled this year, it has been important to me to keep the spirit of the event alive. We fested in place for Jazz, French Quarter and Satchmo Fests and in that spirit we will Mardi Gras in place this February.

We love the parades and being on the avenue, the brunches and all of the glitter. It’s part of Mardi Gras but it isn’t all of MARDI GRAS. To me Mardi Gras is looking at my kids dancing in the streets and seeing the absolute joy on their faces. It’s that feeling you get in your soul when you hear the first strike of a drum in a bands cadence. It’s the conversations and laughter while waiting for the parade to start. All of those things can happen this year while Mardi Gras is on hold. Because even though parades aren’t happening this year we can celebrate in a new way in 2021 and, when they happen again, we will be there when it does.

So what are we going to do this year to keep that spirit alive? Well here are a few things.

The Krewe of House Floats

Since the decision was made to cancel the 2021 parades the Krewe of Red Beans has been created a way to keep Mardi Gras artists employed. Mardi Gras is an entire industry in New Orleans. We have artists and creators that spend an entire year creating the floats that line the avenue on parade days. Most krewes say that it takes a full 12 months to create a single parade. All of these artists have been without work during the pandemic and now because of Mardi Gras parades being cancelled.

The Krewe of Red Beans has a HIRE A MARDI GRAS ARTIST Website where you can donate and be entered into a raffle to have your home made into a float. The goal is to have 40 house floats in total by Mardi Gras.

Another initiative is the Krewe of House Floats. We decided to participate as a Make Your Own Float and are Krewe De King: A View of the Avenue Bead Trees on the Northshore!

Krewe De King: A View of the Avenue bead trees on the northshore
A View of the Avenue Bead Trees on the Northshore: Sidewalk Side and Neutral Ground Side
Krewe De King

I had to idea to join this before I even had a plan. It was kind of one of those times when you just throw caution to the wind and join and figure things out later. One thing I enjoy seeing each year are the beads in the trees along At. Charles Avenue. They can recreate parades a lot of places but the bead trees are native to New Orleans. I wanted to bring a view of that to the Northshore.

Drawing out our Krewe of Houses house float

This was the initial idea. We made the trees out of foam core board and my mom drew the trees.

Drawing the bead trees

The kids were excited to be involved so rather than just have the trees be brown we bought some brown paint in a variety of colors and let them make artistic bark.

Setting up the bead trees
Painting bead trees
Painting the bead trees
Bead Trees
Installing the bead trees
Bead Trees

Peyton was out sign captain and made our float sign and yard sign.

Krewe De King Float Sign

I had looked at a few homes on the Southshore who had silhouettes of parade revelers and wanted to see if I could recreate them with my kids. The hardest part was cutting out the fingers. Several coats of black spray paint and a lot of duct tape they stand up on the boys parade ladders.

Sidewalk Side of the Krewe De King House Float
Sidewalk side of the Krewe De King House Float

It took us most of Saturday and part od Sunday to get it all up but here is the finished House Float.

Front of the Krewe De King House Float
Sidewalk Side of the Krewe De King House Float
Sidewalk Side
Neutral Ground side of the Krewe De King House Float
Neutral Ground Side
Front of the Krewe De King House Float

The final thing we wanted our float to have was a place for families to come and take pictures together. Some of my favorite family pictures have been taken on the Avenue and I wanted a place to recreate that this year.

Happy Yardi Gras

Yardi Gras

We love to decorate the front of our house with beads and other MG items to make the season feel more lively. This year Fleurty Girl has come up with the term Yardi Gras. They have this amazing yard set that looks like a parade has come to your house.

Another idea is to hang beads on your fence. If you have ever been to Mardi Gras then you have seen the beads lining the fences all over uptown. It is truly magnificent.

Mardi Gras Beads on fences

Big or small you can add a little something that will make your yard fun and perfect for the holiday.

King Cake

King Cake is definitely not cancelled. There is an entire season for cake in New Orleans and the biggest reason why it is the best place on earth. You can order them and have them delivered or pick them up or if you are a die hard you can stand in line.

Some places you can grab a King Cake:

  • King Cake Hub – This King Cake grocery store has over 60 options from all over New Orleans.
  • Dong Phuong
  • Haydel’s Bakery
  • Maurices Bakery
  • Randazzo’s New Orleans King Cakes
  • Nona Randazzo‘s
  • Brennan’s
  • Gambino’s Bakery
  • Clauda’s King Cake
  • Hi Do Bakery
  • Sugar Love Bakery
  • Bywater Bakery
  • Cannatas King Cake
  • Gracious Bakery
  • Bread’s on Oak
  • The NOCCA Marketplace
  • Bittersweet Confections
  • Antoine’s Bakery
  • Shake Sugary
  • Laurel Street Bakery
  • Willa Jean
  • Cochon Butcher
  • District Donuts

I know I am missing some and if you want me to add someone to this list email me.

Also, don’t forget about King Cake Coffee at PJ’s and the King Cake Latte at CC’s Coffee House.

Buy LOCAL Merchandise

I know that all of us have been doing more to buy local and shop in our hometowns this year but now more than ever they need our help. Many of these businesses placed orders for their Mardi Gras merchandise before the decision was made not to have parades. The merchandise they have ordered will be sitting on their shelves if we don’t act.

Some shops to look at…

  • Fleurty Girl: The new shirt, “The one where Mardi Gras didn’t happen is my favorite”.
  • Golden Lily: They will be selling my Mardi Gras sunglasses again this year.
  • Fringe and Co: I may just be the most disappointed to miss their Sequin Second Line.
  • Sparkle City: Always there with the sparkle sweaters!
  • Elektra Cosmetics: Makeup, Glitter, Face Pigments and more!
Mardi Gras in place:  Tiffany on St. Charles Ave in 2020

This may be the year we don’t need our sequin booty shorts and marching boots but true Mardi Gras lives in our hearts and we hope to have parades back soon!

XO,

Tiffany

Mardi Gras In place

In: Family, Fun, Life, Mardi Gras · Tagged: Buying local for Mardi Gras, House floats, how to celebrate Mardi Gras, how to get a king cake shipped, how to ship king cake, krewe of houses, Local Mardi Gras Merchandise, Mardi Gras 2021, Mardi Gras fun things to do, Mardi Gras in place, mardi gras krewe, what to do for mardi gras, where to buy king cake, where to get king cake

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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