Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Family, Fun, Kids, Summer, travel · June 11, 2020

Tips for a Quick, Socially Distant Beach Trip

Traveling has definitely changed in this season of Covid-19. The rules seem to change daily or at least every two to three weeks as we move through the phases of reopening. Some states are even requiring signed documentation to enter from Louisiana and I saw lots of talk of cancelled reservations over the Memorial Day weekend. Whatever your experience has been, traveling is going to be different moving forward. I think that sharing our traveling experiences will help others navigate this new normal.

Boys on the beach

The beach trip we took Memorial Day weekend had two purposes. First, I wanted to see we were able to pull off a trip to the beach while social distancing. Second, I wanted to see how cheap we could do an overnight trip. I would say we did both of them successfully.

We chose to stay in Alabama because of the restrictions on entering Florida. After seeing friends have their Airbnb’s cancelled close to their arrival dates it is a good reminder for everyone to double check their existing reservations. Make sure you know what the policy will be for renting to Louisiana residents moving forward.

Social Distancing at the Beach

So let’s discuss the first part, social distancing at the beach. The term “new normal” is the current buzz phrase. It’s true that the way we do things is different but we can still do a lot of the same things we have done summer after summer. So the question was can you take a beach trip and social distance? Yes, you can. Is it simple or easy? Not exactly but I am hoping that this post will help you out a little.

Boys on the beach

I didn’t have a lot to go on with this trip. Justin and I talked about it and made a plan and just agreed that we would abort if we had to.

  • Booking a Hotel: The first thing I did was find a hotel that was not on the beach. We have stayed in Daphne before and I looked in that area. I then called the hotel to book and asked a lot of questions about if the hotel was booked to capacity, what the cleaning protocol was and if employees were required to wear masks. They answered all of the questions as well as directing me to the covid-19 section of their website.
  • Staying at the Hotel: I brought a few items with me to clean doorknobs, light switches and the remote in the room. We also brought our own pillows. We wore our masks entering and exiting the hotel. I planned to wait until we could ride the elevator alone but being that the hotel was small and wasn’t at capacity it was not an issue.
  • Finding a Beach: We looked for a public beach that was away from the hotspots. I used this website to located which beaches we were targeting. WE used the public parking areas and then walked to the beach. Once we were on the beach we had to walk away from the showers and bathrooms to get to a space where we felt comfortable. The place where we set up camp families were spacing themselves out. We kept to ourselves in the water and I felt like other families and groups were doing the same. We also arrived early and left early.
  • Food and Drinks: It was definitely more to bring to the beach than I would have liked but we brought everything with us. Lunch, snacks, drinks, water. I had a conversation with the kids before we left that we wouldn’t just be stopping for snacks.
  • Eating Out: We only had one meal out. We chose a restaurant that was in Fairhope and had outdoor seating. Called the restaurant ahead of time to make sure that outdoor seating was still an option.
Beach trip

Suggestions:

  • Ask a lot of questions. My biggest source of anxiety in all of this has been not know what was going to happen or be expected of me when I get somewhere. Are they asking you to wear a mask? Do they have a hand washing protocol they want you to follow? Are they limiting how many people are entering? All things I would rather know upfront so I don’t have to be caught off guard.
  • If you are uncomfortable, leave. Give yourself an out in any situation. This isn’t the time to worry about if someone thinks you are being weird or overreacting. If it makes you uncomfortable than you leave.

Inexpensive Beach Trip

So the I love the idea of being able to go on more trips during the summer but going to the beach is pricy. This trip was a test to see how inexpensively we could go to the beach for the weekend. I set a goal of only spending $300 on this trip to see if we could do it.

  • We stayed in Alabama. Checking the rates it was cheaper to stay there as well as the fact that Florida was requiring Louisiana residents to sign a form to enter the state.
  • Staying away from the beach was key. It was not quick or convenient but I was willing to put in the extra driving time to save almost $250 a night on a room.
  • We packed our own food for the beach and snacks. I also brought waters and drinks. The only thing that we spent money on was dinner and we booked a hotel that had complimentary breakfast.

What would I do differently

The main thing I would change is how we set up the trip. This time we woke up early and drove straight to the beach and then came back to the hotel that evening. We spent the second day at the pool. When we do this again I would head to the hotel and pool the first day and then wake up early the second day and head to the beach to get an earlier start and better set up.

Boys in the pool

XO,

Tiffany

In: Family, Fun, Kids, Summer, travel · Tagged: 2020 summer vacations, beach trip, cheap trips, cheap vacations, covid-19 travel, road trip, social distancing at the beach, social distancing trips, social distancing vacay, socially distant beach trip, summer, summer beach trips, summer trips, summer vacay, traveling in a pandemic, vacations, weekend trip

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Comments

  1. Brittany says

    June 11, 2020 at 10:12 pm

    Thank you for these tips girl. I definitely needed them because I would love to go back ❤️

    Reply

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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