Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
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At Home, Family, Life · March 19, 2020

Where Do We Go From Here?

To My Sweet Readers…

Are you as tired as I am of hearing from every person you have ever given you email address how they are handling Covid-19? I started writing this post on the 13th and it feels like the entire world has changed since then. We are currently on a four week hiatus from school, as is most of the country. Our life is confined, for the most part, to our home with the occasional journey out for essentials. I am simultaneously overwhelmed, sad, frustrated and scared. I have struggled with what to write about over the next few weeks as we won’t be doing much socially.

However, there is light. We are all hopeful that this time in social distancing will flatten the curve and make our community safe again for everyone. This means that there are things to look forward to this summer and beyond. There is also things we can do now to help our community survive this financially.

What can we do? We can keep as much of our money as we can local. This means using your local grocery, ordering from your local restaurants and shopping with your local boutiques and shops. Businesses are becoming very creative. Restaurants like Hambone are making pre-made cocktails you can order in gallon and half gallon sizes. Sticks is still doing free kids nights and you can get a free kids meal for every entree you order for pick up. Local craft company All Barn New is making pre-made craft kits that you can order and have delivered to your home. Need anything for Easter? Blossom Girl has items in stock that can be picked up curbside or delivered to your home. Get the sticker by number books, they are my favorite. Dreve can also fill an Easter basket for you. Want to feel fancy in your house or plan outfits for after this is over? Boutiques like Cameo, Stella Dallas, Golden Lily, The Villa, JenLyn’s, Paisley are offering local delivery or curbside pick up. Following them on Instagram is the easiest way to shop their looks as they are updating things daily. I have also been in contact with local plant company Flora Wild about having house plants delivered to my home to brighten up the space while we are here.

I know that we are all worried. This isn’t just a time to be concerned about our health, it is also a time to be concerned about finances. I know a lot of families who are not working or working reduced hours or are unsure what will happen to their jobs if this goes on more than a month. We are thinking about these things too as a family. It makes sense to save money. But if we don’t all spend, just a little, in our community the next few weeks this is going to hurt everyone. We need our local businesses to be here when we can get out of our homes because they are the life blood of our community.

I know a lot of what is happening is already weighing heavily on your minds. Many of you messaged me after my post about how I am handling my anxiety during this time. I would like to give you a place of refuge and somewhere to get away from the Covid-19 talk. So I will continue to write blog posts as normal as well as create Instagram content. I am adding in posts daily about what we are doing with the kids at home, art projects, food and more. As always if there us anything you want me to talk about please feel free to email me at wefivekingsblog@gmail.com.

As always I am optimistic and I have a color coded schedule to prove it. I am thinking of all of you especially those of you who carry this worry deep inside and feel alone. I see you. Please stay safe. Please heed the warnings of the officials in your area. This is a time when we need to put aside our wants and do what is best for everyone in our community.

Thank you for being a part of my blog.

Tiffany

In: At Home, Family, Life

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Even though it has been hotter than hades I’ve sti Even though it has been hotter than hades I’ve still managed to throw some fits.
If you ever thought I would be boring at a party, If you ever thought I would be boring at a party, you would be wrong.
When I look at someone’s Instagram page for the fi When I look at someone’s Instagram page for the first time I always go straight to the highlights.

And I see one of two things. Either there are no highlights at all or there are highlights that have no real strategy behind them. Random collections, no covers, content that has nothing to do with the brand.

Your highlights are one of the first things a new visitor sees when they land on your page. They are prime real estate and most people are leaving them empty or underutilized.

Here is what your highlights should be doing for you:

-Saving content you want to live on your page longer than 24 hours
-Telling a first time visitor exactly who you are and what you do
-Organized collections that make sense — new listings, services, events, try ons
-Branded covers that make your page look polished and intentional

Every industry is different. A real estate agent should be highlighting new listings and community content. A medical practice should highlight services and testimonials. A boutique should highlight new arrivals and in store events.

And once a year go through all of them. Remove what is outdated. Keep what still reflects your brand.
Your highlights should always represent where your brand is right now.

Save this and go audit your highlights this week.
Follow for more digital strategy tips every Tuesday.
That is what I am here for.
I’ve done the research and the results are the sam I’ve done the research and the results are the same. #documentary
My hobbies are getting dressed up and shaking my 🍑 My hobbies are getting dressed up and shaking my 🍑. In that order. #danceparty
Hot summer nights. Thank you for the beautiful eve Hot summer nights. Thank you for the beautiful evening @wigsbytiffani and @nuair_ac #gala #fancykings
5 reasons I think you need to hire @brittanyspreen 5 reasons I think you need to hire @brittanyspreen.hmua for your next glam 💄 👄 #mua #glam
Let me have a word with you…. Let me have a word with you….
Most people look at their Instagram insights. Not Most people look at their Instagram insights.
Not everyone knows what they are actually looking at.

I see it all the time when I sit down with clients. They know their numbers are there. They just are not sure what to do with them. So let’s fix that.

Your Instagram insights are broken down into two categories. Post insights show you how one specific piece of content performed. Account insights show you how your overall strategy is performing over time. Both matter and they answer different questions.

Here is what to pay attention to on every post:

-Views — your highest number, counts every time your content was seen including multiple views from the same account
-Reach — the number of unique accounts that saw your content, watch how much is coming from non followers
-Engagement — likes, comments, saves, and shares. Saves and shares are the most valuable
-Profile Visits — how many people were curious enough to go look at your page after seeing your content
-Follows — which posts are actually convincing people to stick around
-Audience Details — who is seeing your content and when they are most active

Here is the thing. High views with low engagement means your content is being seen but not connecting. High profile visits with low follows means something is off on your page. Go check your bio and your pinned posts.

Your insights are not just numbers. They are directions.
Save this and go pull up your insights right now.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
It took me months to work my way up to leg pressin It took me months to work my way up to leg pressing 160 pounds.

In the last four weeks, I dropped back to 100.

That sounds discouraging until you know the whole story.

I took two weeks completely off while we were on vacation. Then I spent another two weeks barely making it to the gym because life got busy and my knee needed a break.

Old me would have looked at that number and thought I was starting over.

Now I know better.

Progress isn’t a straight line. It’s full of vacations, injuries, busy seasons, family commitments, work deadlines, and days when your body simply needs rest.

The strongest people I know aren’t the ones who never lose momentum. They’re the ones who keep coming back.

So if you’ve ever looked at someone else’s progress and wondered why yours feels so slow, remember this: you’re only seeing a snapshot. You’re not seeing the months of consistency, the setbacks, the plateaus, or the days they had to start lighter than they wanted to.

Fitness isn’t something I’m trying to “finish.” It’s a lifelong relationship with my body. Some seasons I’ll be stronger. Some seasons I’ll simply be showing up.

Both count.

I know I’ll get back to 160.

And when I do, it’ll be because I kept going—not because I never took a break.

If you’re in a season where it feels like you’ve taken a step backward, give yourself some grace. Your journey isn’t over. It’s just another chapter.

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