Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Beauty, Life, midlife, Sponsored · April 23, 2019

My Midlife Tune Up

This post is in partnership with NUR Medical Spa. I try to bring you information from sponsors like these from my personal experience.

I am 40 and I have not taken great care of my skin. For years I was an occasional sunscreen user and had a bad habit of sleeping in my makeup. Last year I really made skin care a priority taking time each day to wash my face and use vitamin c serum. I added a retinol and daily sunscreen and started getting vitamin c peels. All of this helped but it still didn’t get me to where I wanted to be overall. I thought the next step was going to be Botox and fillers and that’s when I met the doctors at NUR medical.

I knew it was time to seek out a medical spa when I wasn’t getting the full results I wanted. My hyperpigmentation was still slightly visible on my cheeks and the lines by my eyes and mouth were about as diminished as I was going to get them on my own.

Last week I was able to have a full evaluation with the entire staff from NUR Medical Spa. We had about a 45 minute discussion covering everything from how I feel about my skin to what they saw and then all of the services that they would recommend. I was pretty surprised that Botox was on the end of that list.

We came up with a six month plan that will include monthly treatments. We will revaluate my skin in about four months and see if we need to add Botox back into the plan. As of now the doctors are pretty optimistic that they will be able to get me the results I want without having to do any injections.

Where We Started

IPL. We decided to start with IPL to resurface my face and take care of the hyperpigmentation and also some of my fine lines. Susan was my esthetician and used a laser to resurface the skin on my face. They did this with a laser called the Gentle Max Pro which is more gentle to your skin and less painful than previous systems. I felt like the procedure gave me little shocks and I would jump now and then but it was not what I would consider painful.

Post proceedure I did have some redness and then dry, dark spots of pigment that flaked off. I will go back in 4 weeks and get another round of treatments.

Laser Hair Removal. I was really excited to try this. As I have gotten older I am having more and more issues with ingrown hairs in my underarms. I wanted to have all of the hair in my underarms removed. This procedure was a lot like the IPL. Slightly uncomfortable but not painful.

Initially after the procedure I had a little hair left in my underarms. Currently I have not had to shave in almost a week and before the proceedure I was shaving daily. No issues whatsoever with redness or swelling after the procedure.

Down The Line

When we made the overall plan for my treatment we had a list of things we were working on now and then things we may move to later. These are a few of the items in the plan for the next few months.

Hydrofacial. This is probably one of the services I am looking forward to the most. We decided to start with IPL and then do a Hydrofacial in about a month. I have been reading about Hydrofacials and how beneficial they are to cleaning out your pores. I was able to try this out on a small section on my hand and can immediately tell a difference. I think this will be great follow up to the IPL to clean out and refresh.

Microneedling. We decided to put this procedure on the maybe list. After my IPL treatments we will reassess my skin and see if we want to move to microneedling. This would be for the areas of fine lines to make them smoother and improve the overall appearance of my skin. I wrote a post recently about at home microneedling with a dermaroller and have since taken it down to further discuss with the estheticians.

Botox. This is last on the list. If we cannot achieve the reduction in lines that I am looking for then we will move to Botox. The doctors are pretty confident that we won’t have to do Botox or fillers and will achieve our goals with the other procedures so it is our last option on the list.

About the Spa

NUR Medical Spa is a full service medical spa with two doctors on staff. Their welcoming environment is relaxing and calm. You will be treated to a peaceful relaxation room while waiting for your srrvices as well as hot tea and a full outdoor lounge area. NUR is more than just a medical spa they are wellness focused for your body and mind.

In: Beauty, Life, midlife, Sponsored · Tagged: hyrdofacial, IPL, Laser Hair removal, med spa, Medical Spa, microneedling, NUR Medical Spa, velashape

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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