Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Flourish · March 15, 2019

Flourish with Kayla Morgan

“Bloom where you are planted”.  We have all heard that statement a thousand times.  Be above controversy and do your thing no matter what tries to thwart your plans. It’s a wonderful quote that I have said to myself many times.

If we can bloom where we are planted can we flourish more when we are poured into, celebrated, encouraged, and empowered? When women stand behind other women what could be the outcome?

I decided about six months ago to start thinking about the women I knew who are doing great things. Women in my community who have an amazing personal style and are making things happen. Women who are doing it while raising kids and helping their aging parents or supporting their husbands careers. We look to role models that are bigger than ourselves but what about the role models that are sitting in our own backyard? The ones we sit next to in church and pass in carline. The women, next door.

This series, Flourish, is dedicated to those women.

Meet Kayla.

Fun Story. When I was in college I worked at Hobby Lobby in the fabric department. I met Kayla when she was just starting out making bags. She had this effervescence about her and I drank in everything she said. It’s so interesting to me the things that spark your own personal creativity. Unbeknownst to her at the time she sparked a love of fabric and textiles inside me. She is also the reason I learned how to sew. I used to collect tiny remnants of the fabrics she chose.

Today not too much has changed. Kayla is still a visionary and I still hang on her every word. I glean so much creative energy from her I probably should pay her. Kayla is just one of those people you want to know what they think about everything. Which is what made her perfect for this piece.

When you see Kayla the three words that pop into my mind are cool, fresh and vibrant. I always wonder if her mind ever turns off. She is one of those people where you can always see the wheels turning in her mind.

Q and A

Me: What time do you wake up in the morning?
Kayla: 5:30 or 6

Me: What is the first thing you do in the morning?
K: I get my phone and immediately do my devotion then I get up and do my routine with my animals.  I walk 3 miles every morning with Zoe.

Me: How did your business start?
K: I have always had a creative spirit and wanted to do things with my hands. I did a lot of art and collages when I was a kid and then I was an art major in college. I have this need to create.  I started by adding floral arrangements to premade bags which transitioned to me designing the bags. 

Me: What is your favorite thing about having a side hustle? 
K: People don’t know that I have more than one side gig. I do wedding calligraphy, wedding planning, bags and other art.  A lot of inspiration from my bags and being able to create a vision that manifests into something else.  My art is an extension of my personal style. So it keeps me inspired in other aspects of my life.

“I feel like my bags are special and desired. I want people to have me in their collection. A LV and a Kayla.”

Me: Hat or scarf? 
K: Hat

Me: Big Pearls or brooch?
K: These are too hard! Brooch.

Me: Describe your style in a few words?
K: Classic.  Boho.

Me: What is a word you wish people would stop using?
K: I wish people would stop saying yummy. I also wish people would stop backing into parking spaces but that wasn’t the question.

Me: What is an accessory you love the most? 
K: I love the leather collection I did in 2017 and this red patent leather bag.  Also, my stack of rings from my Grandmother.

Me: What is your favorite thing you have ever created? 
K: My Leather bags.  Making and creating handbags out of loved ones clothing.   Red patent leather clutch I made for myself.

Me: Fur or lace? 
K: Fur but only vintage or recycled. I won’t buy new.

Me: Heels or flip flips?
K: The lady in me wants heels and the hippie wants flip flops. So both.

Me: Wigs or costume?
K: Wigs

Me: Guilty pleasure?
K: Kardashians

Me: Coffee or tea?
K: Coffee

Me: Yoga or spin?
K: Equal loves

Me: What is something you would never wear?
K: Over the knee boots. I don’t hate the trend but I hate them on me.

Me: What is the first thing you notice about someone?
K: Their vibe.

Me: What do you think is your best quality?
K: I am an emotional investor and very loyal.

Me: What do you admire in someone else that isn’t a strength of yours?
K: Letting it roll off my back.  I am very tender hearted and I take things personally that aren’t personal. 

Me: What are three things you always have in your bag? 
K: Five tubes of lipstick, my Kayla hand bags id holder, krewe glasses

Me: What is the best part of your job? 
K: Hands down my clients. I work in a very creative industry that centers around fashion and hair. I have met some really influential people who have helped me grow and stay inspired.

Me: Tell me about life with your goldens? 
K: I have a fondness for fluffy dogs.  I have had three goldens. I lost two last year and then adopted my newest dog Zoe who is a good combination of both of my older girls.

Me: Tell me about Pippa the kitty?
K:   Pippa was a stray that came on my back deck after Lollie died.  I saw her and she jumped in my lap and took a selfie with me.  A friend said I think this is your cat.  She just became mine.  Very needy with treats and keeps Zoe on her toes.  Cutest little white paws.  Eats eggs.  Very demanding.  Loves the Christmas tree. 

Me: Tell me how your style has changed from 20 to 30 to 40? 
K: More basic with color selection with tops and jeans than when I was younger.  I do more solids and less prints.  I spend more money on things like jeans and shoes.  I still like classic but adding that little punch.

Me: What is a signature piece for you? 
K: Big rings.  You can wear a lot of a look but it doesn’t look like a lot.

Me: What is something about you that would shock people? 
K:  I have never lived in a big city. I love to travel but I don’t want to live in one.  I also have an older sister.

Me: Biggest disappointment? 
K: I am not super disappointed much.  I wish I had renovated my quaint little house already but all in due time.  

Me: What is a good thing about not being married? 
K: I get to be fully committed to myself to explore all of my creative sides.  I think that having time to work my Kayla handbags brand was really important at this point in my life. Being single I am don’t have to care for someone else’s needs so it has allowed for time to grow personally and my brand. 

Me: What is the best decision you have ever made? 
K:  Building a brand from scratch.

Me: What is one style you wish would come back? 
K:  Anything from the late 40’s to the early 50’s

Me: How would you describe your line? 
K:  Functional, affordable, eclectic, original.

Me: What is something that would surprise people that you are doing for spring? 
K: More limited edition so you have to get it when you see it.    A lot of artistic pieces, hand painted, custom bags for special occasions.  I am also working on designing my own signature fabrics.

Me:  What is something you would never design? 
K:  There isn’t anything I wouldn’t design.  I would love to design mens clothing.

Me: What is the most important item in dressing?  
K: Accessories can really make or break and outfit.  Anything from necklaces to bracelets.  Just always add something fun to your outfit.

Me: What is the hardest thing about being a woman owned business? 
K:  I don’t think there is anything hard about it.  I feel like sometimes people want to look at your business like it’s a hobby but I can’t focus on that.  I am offering a product to people and that is where I focus myself.  I am the only one who can hold my business back.  The rest is just pushing through.

Me: Tell me something your parents taught you?  
K:  Work ethic.  Being true to your word.  Doing the right thing.

Me: What do you want people to know about you as a designer? 
K: My background is in art but it is also in business.  Day to day I am working on Kayla handbags but I am also an executive at my marketing job.  I need to have my hand in a lot of things to feed my creativity.

Me: What is the hardest thing about working two jobs? 
K: Feeling guilty when you want to take a night off.  Sometimes I want to rest and watch tv and I start feeling guilty about not getting up and working.

Me: What mistakes do you think people make in business?  
K: You need to have a lot of gratitude to the people who are buying from you.  Most customers will be repeat buyers if their experience is good.  I really remember every bag that is purchased and I love my customers. 

Me: What advice would you give a young women about being in business? 
K: Don’t put all your eggs into one basket.  Don’t assume you know everything either.  Be ready to be inspired and learn from other people.  Finding a mentor will really help you too.  Find something who you can learn from their mistakes and their successes.  

Me: What do you think about people stealing intellectual property? 
K:  It of course bothers me because your intellectual property is more than a design, it’s the way that you do things.  It is something that you originally created and thought of and someone is taking that from you.  I struggle with it but don’t dwell on it.  I try to focus on being flattered and then staying true to my brand.   At the end of the day people want the original.  I am confident in me and my label so no one can do what I do in the way that I do it so I just choose not to give it any energy.


Kay-la Handbags

You can connect with Kayla on Instagram, Facebook and her website!

In: Flourish · Tagged: flourish, kay-la handbags, kayla morgan, Louisiana business, woman owned business, women empowerment

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Comments

  1. Jaala Ehrensing says

    March 15, 2019 at 9:21 pm

    LOVE LOVE LOVED getting to know you a little better, Kayla! You are an inspiring woman, to say the least. ?

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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