Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Holiday Dressing Guide, Style · November 22, 2018

Holiday Dressing Guide – 2018

I set this post up to publish around the time most of you would be finished Thanksgiving dinner and looking around Facebook for something to read.

Holiday Dressing Guide Header

One of the best parts of the holidays are all of the events!  From Christmas parties to Santa pics to Teas and Brunch the list of things to do is endless.  I love planning out what I want to wear to each and every event.

Last year I was asked to speak to a group of ladies about dressing for the holidays.  To date it was one of the most fun events I have ever worked.  For the event I created a small dressing guide with some suggestions on what to wear to holiday events and what was trending for that season.  This year I wanted to expand on that brochure and create a dressing guide that you could shop virtually.

To create this list I used a lot of the events I attend during the holidays.  I am hoping this will take some of the stress out of dressing for your holiday events.

Trends

  • Sequins.  Isn’t this always a trend?  It is for me anyway!  Sequin skirts, dresses, tops, scarfs and more.  Don’t be afraid to rock a sequin skirt with a fuzzy wool sweater to your office party.  Embrace the bling.
  • Non Christmas Colors.  This one makes me so happy.  While I love red and green and everything that it stands for with classic Christmas I was really excited to see some new colors thrown in the mix.  Blue and pink seem to be two of the top runners while black is also being thrown in the mix.
  • Red and Pink.  This is my own Christmas trend that I am making happen.  I love the combo and it just feels festive to me.  Check out any of my gift guide pics and you will see red and pink!
  • Pattern.  Everything from polka dots to floral to plaid to buffalo check.  If you want a pattern it’s out there.

 

Outfits

Ugly Sweater Party / Cookie Party / Fun Christmas Party

Each year our family hosts a cookie decorating party in our home.  It is our closest friends and family and each year it gets bigger and bigger.  I know a lot of people attend cookie events like cookie swaps or other in home open houses.  It’s less formal than a Christmas Party and a great opportunity to spend quality time with friends.  My goal is always to have fun so I like my outfit to reflect that.  It also gives me a chance to be a little silly with my outfit.

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Sip and Shop

Some of the best shopping events during the holidays are the pop ups and sip and shops that you can find in your local community.  We have some really amazing ones on the Northshore.  There are always little sips and treats and it’s an excuse to get a little dressed up and go shopping with your friends.

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Nutcracker

There aren’t a lot of occasions to get really dressed up but going to the theater is one of them.  I don’t care if I am the most dressed up person in attendance I am wearing something fabulous.  Where else are you going to wear that sequin dress anyway?

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Christmas Party

Christmas parties can vary significantly with dress code but it is another occasion to get a little dressed up so why not!

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School Party

If you are attending or room mom chances are you are going to be bending down and on the floor and helping with crafts and handing out snacks.  You need to look cute but you also need to be comfortable.  Here are a few things that meet that need.

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Christmas Eve

Christmas Eve means church and brunch or dinner for our family.

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Christmas Day

Christmas Day is casual and fun at our house.  We always host which means pajamas all day for the kids.

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Extras

Accessories

The perfect outfit requires the perfect earrings or necklace.  It’s the icing on the cake.

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Shoes

Shoes are just as important as the rest of your outfit so make sure you have the perfect pair for your holiday outfit.

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Outerwear

Don’t let the chilly weather make you coverup your outfit with something less fabulous.

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Happy Holidays!

Tippy

In: Holiday Dressing Guide, Style · Tagged: 2018, christmas, christmas day, christmas eve, cookie party, dressing guide, event style, events, fashion, fashoin, holiday, holiday dressing guide, holiday fashion, holiday style, Holiday trends, nutcracker, santa, style, tiffany king, tiffany morgan king, we five kings holiday

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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