Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Beauty · November 2, 2018

Beauty Counter

My goal in the second half of this year was to write about beauty once a month.  I am not a beauty blogger but as I have mentioned in the past approaching 40 skin care has become a much bigger concern for me.  I see these monthly pieces becoming more skin care focused and less about beauty products like makeup.

{This post contains affiliate links.  All thoughts, opinions and ideas are mine.}

I met Kara Adams with Beauty Counter several months ago when she offered me some products to try.  I immediately liked her because she was very educated about her product line and also had an approachable manner with a hustler spirit.

Beauty Counter is relatively new to the market after launching 5 years ago.  So much of the beauty industry is unregulated and Beauty Counter has made themselves known as a source for toxin free products.  Their goal is to make a healthier world by offering products you can trust on yourself and your family.

My personal experience with beauty counter

My initial experience with Beauty Counter was with the Counter Match regime and the charcoal mask.  I used the morning and evening products religiously for about 5 days.  Although it wasn’t long enough to see major results I was happy with the feel of the products and how little product I needed to use each day.

The last day I decided to use the charcoal mask and I also used it on my middle son.  Being prone to ingrown hairs around his hair-line I was hoping this would draw impurities out of his skin.  For myself I really found it to draw out a few things in my chin and nose.  For him it brought a few things to the surface but his continued use has brought even better results.  Using the mask on his hairline has really improved the amount of ingrown hairs he was getting.

We have recently added the charcoal bar to our routine.  I use it daily on my face and I also use it to cleanse his scalp after he gets shaved and then follow it up with the mask a few days later.  We are planning to add the charcoal oil to our list soon.

Another opinion

Skin care can be hard to review because it is so specific to your skin type.  I wanted to give beauty counter a full review so I asked my friend Amanda, my personal beauty guru, if she would be willing to try the products for a few days too.

Amanda and I have very different skin types.  I am more normal to dry with the occasional oily spot.  Amanda is more oily all over so I was interested to see if she liked the same products I did.

“I enjoyed all of the Beauty Counter products I tries.  All of the products were high quality.  I liked how they felt on the skin, how quickly they absorbed, and that they didn’t have a scent.  They were all thick and rich but light at the same time.  My favorite product was the charcoal mask.  It feels cool when first applied to the skin.  After washing it off, my skin looked brighter and pores appeared smaller.”

My two favorite products

Overall I really like all of the Beauty Counter products.  However I do have two favorites that I want to tell you about.

Sunscreen.  We struggle with sunscreen in our family.  Spending a lot of time at the pool means I shave my legs often.  Most spray sunscreens I have used have left me with a rash on my legs.  The Beauty Counter sunscreen did not have this effect at all.  You can tell as soon as you spray it that the feel is completely different.  More like a lightweight lotion that you would get in a bottle.  I have even started using it under my makeup, that is how light it is.

The other bonus of the sunscreen is my son Pax.  He has suffered off and on with eczema all of his life.  Sunscreen can be problematic because most of the spray sunscreens cause flare ups.  We stared using Blue Lizard about a year ago but it is thick and very white and does not absorb easily into his skin.  The Beauty Counter sunscreen does not cause any eczema issues and it also absorbs into his skin and does not leave any white streaks.

The Peel.  Kara asked me to try the peel when I was looking for a retinol.  I haven’t purchased it yet but it is on my list.  I love the results I was able to see within a few days and it is much less harsh than a retinol can be.

If you are interested in learning more about Beauty Counter you can visit Kara’s online site here.  She also posts sales and new products on her Facebook page which you can follow here.

XO,

Tippy

 

In: Beauty · Tagged: beauty, beauty counter, kara adams, review, skincare, tiffany king, tiffany morgan king, we five kings

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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