Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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At Home · June 15, 2018

My Favorite Sunscreens

Skin care took on a whole new meaning when we adopted Paxton.  He is biracial, Caucasian and African, but he is still prone to burn.  A lot of people don’t realize that African American skin can still burn and they are still under the same risks for skin cancer.  Plus the stress that the sun puts on your skin alone makes sunscreen important.

Paxton has also struggled with eczema at times and it has almost always been environmentally aggravated.  We have been able to link a lot of his outbreaks to dishwashing pods, laundry detergent and sunscreen.  This put me on a journey to find the right sunscreen for him and the rest of our family,

A lot of times we think about the things we are putting in our bodies when we are trying to be healthy but the reality is that what we put on our bodies is just as important.  The skin is the largest organ in the body and what you put on your skin is getting inside your body too.  It is hard to pass the convenience and price of store bought spray on sunscreens.  Believe me I have a hard time with this too.  The spray on sunscreens are so easy to use and convenient and you can pick them up easily at any store around town.

But with convenience comes it’s price and that is a product that is loaded with chemicals that can actually make the skin you are trying to protect more vulnerable.  Things that we don’t consider sometimes are expiration dates.  Stores are notoriously bad for not checking product expiration dates and if you don’t think that really matters then check this out…

This is a picture of my friends back after they got a bad batch of sunscreen from the local Walmart.

I am not writing this post to make you feel bad about the type of sunscreen you are using but only to help enlighten you on some brands that may be better especially if you have a child that is sensitive.

First of all I love this website for looking for sunscreens.  They not only break down which sunscreens are best for which situations but they give you factual information on what is really in your sunscreen and how much protection you are really getting.  This is an excellent resource.

Blue Lizard Australian Sunscreen

This is the one that we have been currently using on everyone’s faces and also on Paxton’s entire body.  This sunscreen was recommended to my by our pediatrician, a dermatologist and I also read the recommendation on the ewg.org website.  It is mostly zinc but does not leave your skin white like a lot of zinc based sunscreens will.  This is important with darker skin as it will show and that matters to some kids.  It is easy to apply and it lasts.

California Baby

I have not personally used this sunscreen but this was the next one we were moving on to if Blue Lizard didn’t work for us.  It comes with a hefty price tag of $30 a bottle but for your super sensitive kids it’s the best.  If your kids has had eczema like mine I know you will do just about anything to keep a breakout from happening so this may be your brand.

Melaleuca Sunshades Mineral Sunscreen

I did not find this one on the ewg.org website but it is a brand that we have used in the past and loved.  It actually worked really well for us I just found that I had to reapply more often than I do with the Blue Lizard.  At the height of Paxton’s eczema issues we switched all of our household products to Melaleuca and it made an enormous difference.  Their sunscreen is also a wonderful product.

Aveeno Baby Continuous Protection

If you are looking for a sunscreen that is going to be easy to find in all stores this is it.  Easy to apply and great for sensitive skin.  This sunscreen is my backup when I can’t find or run out of Blue Lizard.  We haven’t had an issues with this one and eczema flare ups.

The Ewg.org website is your best bet for any other questions you have or to check out the ingredients in your own sunscreen.  It is always important to remember that companies list ingredients on the back of their packaging but that things can be hidden under categories like fragrance.  Make sure that you are looking at a complete list and if you have a child who has eczema issues that you are tracking ingredients for sunscreens that give them issues.

Here’s to a fun summer sunburn and eczema free!

XO,

Tippy

 

 

 

In: At Home · Tagged: african american skin, eczema, skincare, summer, summer skin, sunburn, suncare, sunscreen

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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