Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion, Sponsored · April 18, 2018

Hats Off – Collaboration with Haute Dames Couture

This post was sponsored by Haute Dames Couture.  All thoughts, opinions and ideas are mine.

One of the things I enjoy about living in the south is we still like to get dressed up for certain events.  I love to dress up for a nice dinner or church but when it comes to occasions like Easter, Christmas and Mother’s Day I want to put in a little extra effort.

That’s why I was excited when  Haute Dames Couture approached me a few months ago about collaborating with them on a feature on their hats.  It just so happens that it is a tradition for my Mom and I to have tea at the Windsor Court each year for Mother’s Day which is the perfect occasion for a lady to wear a nice hat and gloves. With this in mind, I gladly accepted the meeting to discuss what we would feature and learn more their business.

Owners Sue Capitelli and Debbie Evans are the very definition of proper southern ladies because of this I made sure to wear a beautiful Lilly Pulitzer dress. After all, you need to bring your “A” game when you are meeting with two Southern Belles! We met in Sue’s home and they were quick to offer me tea or coffee and we chatted in the formal dining room.

We discussed ideas for my hat in depth but I gave them full creative license with what they were creating.  They showed me several hat bases and I provided them five dress and shoe options for them to choose from.  I tried on hats of all shapes and sizes and the ladies were very through to make sure that the hat fit my face shape but also that it didn’t overpower my dress.  We chose a white hat that was sheer as the base and they chose a watercolor print dress that was light and breezy.

We had two different fittings for my hat and then I was able to pick it up.  When I saw the finished product I made my final decisions on my other accessories.  I decided to pair my dress with a rose gold shoe and a white gloves that were sheer to match the hat.

I want to talk about the quality of this hat.

  • First, the fact that there were two fittings for the hat made sure it was customized to me.
  • Second, the manner in which they chose the flowers showed an incredible attention to detail.
  • Third, these ladies didn’t have the right feathers for my hat so they stripped the color out of a set to make sure they were the perfect shade to match my dress.
  • Last, they gave me in depth instructions on how I should store and care for my hat which was great information.

Glove Etiquette…

  • The Gloves that I am wearing are vintage and are called shortie gloves.  They come up to my wrist and you could wear them with a watch or bracelet.
  • Rings and watches are to be worn under the glove and bracelets can be worn on top.
  • Gloves are to be removed when eating and placed in the lap or in your handbag.
  • It is acceptable to shake hands while wearing gloves
  • Make sure that your gloves are situationally appropriate.

Wearing a hat like this requires the right venue and occasion so for what occasion would you wear something like this?  There is always an opportunity to wear a hat to a high tea, wedding, or the racetrack for the derby but, in my opinion,  just make an occasion to wear it.  Life is too short not to be fancy. We all spend too much time worrying about if something is appropriate for an event and the truth is you should just wear a fancy hat when you want to wear one!

But, for the record, l will be wearing my hat to the Windsor Court for Tea and on Mother’s Day for brunch with my family.

XO,

Tippy

In: Fashion, Sponsored · Tagged: covington, custom hats, gloves, hat, hats, haute dames couture, milliner, Shop Local

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Comments

  1. Candace King says

    April 18, 2018 at 9:14 am

    You look beautiful in this Tiffany! Hope you and your mom enjoy yourselves when Mother’s Day arrives. We love you!

    Reply
  2. Kathleen says

    April 18, 2018 at 2:47 pm

    So beautiful!! I had no idea it was such a process, and the glove etiquette info is so interesting! As a upper midwesterner, I had no idea! Love the dress, too-such an elegant and feminine look!

    Reply

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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