Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion, Mardi Gras, Style · January 15, 2018

Mardi Gras Ball Fashion

If you have never attended a Mardi Gras Ball you really are missing out.  They are exciting and fun and a true experience to see.  We have been to several over the years and they never disappoint from the entertainment to the fashion.

Mardi Gras balls are a different type of event to dress for.  There are usually rules depending on the Krewe so you always need to ask when attending it there is anything you can’t wear.  They can also be varied in time, duration and formalness.  I always want to look glitzy and fabulous when attending but try to keep the cost down on the dress I am buying.

It shouldn’t surprise anyone that I am probably not going to wear the same dress two years in a row to a ball so if I can find something affordable it’s a win for me.  When attending a formal last year I tried my hand at buying a dress from Amazon.  I wasn’t successful with the first dress I received but the second one fit like a glove and worked perfectly for the event I was attending.  With a few tips and a little time you can find the perfect dress for your event online.

What should you do before you start shopping…

  • Take you measurements.  Basics will be bust, hips, natural waist (2 inches above belly button) and waist at your belly button.  You may also want to measure your shoulders if you are looking to purchase something with a high neck or sleeves.
  • Have an idea of what you are looking for and what works for your body.  There are millions of dresses available online.  It is very easy to get overwhelmed or off track.
  • Check to see if there are any restrictions or dress code for the ball you are attending.  They may have details on your tickets on online about length of dress, neckline, hem style or if you will need gloves.  All of these are important because many balls will not let you enter if you are not dressed according to their standards.
  • Take account of what accessories, shoes, bags and so on you already own.
  • Think about what your date may be wearing.

How to shop online…

  • Start looking early.  This is definitely not the time to wait until the last minute.  You are going to need time to return and possibly order something new or have the dress tailored so make sure that you give yourself enough time to do all of this.
  • When in doubt buy two.  If your budget allows and you are on the fence about sizing buy more than one.  This will help if you are in a time crunch too.
  • Look for retailers reviews.  It’s always a good idea to see what other people are saying.  Read the good and the bad.  Sometimes buyers will let you know how the sizing is.  Did the dress run big or small?  Was it easy to steam?  All of these things can usually be answered in the reviews.
  • Be knowledgeable about the retailer you are shopping with.  Not all things are manufactured and sold in the US so because of this know that European sizing can run small and Chinese sizes run even smaller.  Keep this in mind if the retailer is saying that their Large fits a 8/10.  Check for measurements rather than numbered sizing and when it doubt it may be a good idea to size up.
  • Don’t pass up the option to rent.  There are several great rental sites online that take all the pressure off having to buy something for an event.  They do all the work for you too from shipping to the returns and many of the sites allow you to rent more than one size.
  • Absolutely check the return policy.  Make sure you know if the retailer offers free returns, if not how much it will cost you to return it, what is the timeline for being able to return items and if it’s on sale be sure it’s not a final sale item.

What are some of my favorite online dress retailers…

  • Amazon
  • Nordstom
  • Lulus
  • ASOS
  • Morning Lavender
  • Hazel and Olive

Dress // Earrings // This fur is a piece Big Daddy bought me years ago, here is something similar real and faux.

Don’t miss out on next week’s post which will recap my Prima Donnas Ball.  Hail Prima Donnas!  Happy Mardi Gras!

XO,

Tippy

In: Fashion, Mardi Gras, Style · Tagged: ball, ball gown, carnival, formal, formal dress, formal dressing, formal gown, gown, mardi gras, mardi gras ball, mardi gras ball gown, new orleans, new orleans blog, new orleans blogger, tiffany king, tiffany morgan king, we five kings, we five kings blog

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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