Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Home · January 12, 2018

At Home Luxuries

As a mom a lot of my life is very mundane and not glamorous.  It shouldn’t surprise anyone who has kids that I say this.  I do a lot of cleaning up, picking up and laundry.  Big Daddy and I work really hard to have a date night once a week and I have time with my friends so that always keeps me feeling grounded to the life I had before the kids came around.

Even with those things though it’s nice to have some things at home just to make life a little more luxurious.  I mean during the deep winter and rainy months we have in the south sometimes we can stay home for a few days in a row.

I have been working for the last year or so on making my bedroom and bathroom a sancuuary.  This can be quite a feat to accomplish since the baby still shares a bed with us.  The big boys know that they are allowed in my room but they are not allowed to bring toys in with them.  It just helps me not to have clutter.  We also used to fold all the laundry in my room and we are trying to get away from that too since laundry does not always get put up right away.  It’s important to have a space that is mine that I can escape to.

But let’s be honest that I usually only get a few minutes before they all find me.  I mean how do they always know when I sit down to drink a cup of coffee, read an email or take a bath?  It’s uncanny how good their hearing is when they are wanting to get in the middle of something I am doing!

This list is a combination of all of my current favorite home luxury items.

Essential Oils.  I love all of my oils.  Ask my friends…  if you call me with any problem I am going to tell you an oil that will help or make a blend for you to have.  My diffuser is my go to for all things relaxation to sickness.  Kayla Mundt with Haus of Oils is the go to lady in my life for all things Young Living.  My current favorite combo to diffuse is lavender, eucalyptus and peppermint.  All the spa feels.  She also runs an incredible Insta and you should follow her here.

Bath Bombs.  I was not big on long baths until recently.  I don’t take them very often as I usually just have time for a quick shower but every now and then I get a minute or two that I can relax in the bath.  I love the bath bombs that Natural NOLA makes.  I purchased several from them recently and I used them all almost right away.  They are big and you can really smell the flavors.

Candles.  My current favorite candles are Charleston Candle Company and Homesick Candles.  The East Bay Bourbon Cider is my favorite from CCC but if you are going to try it you better act quickly because it was a part of their fall collection and will soon be going away.  I buy them three at a time.

Blankets.  A good, soft blanket is one of the major things you need to make your bed feel cozy and warm.  The Faux Fur Throw from Pottery Barn is so lush it almost feels like real fur.  This is the perfect addition to the end of your bed.  Just make sure the kids know that they cannot get on it.

Loungewear.  Honeydew is my current favorite loungewear.  It is comfortable and cute and soft.  I just ordered my second set from Nordstrom Rack here.

Sheets.  I am a little bit of a sheet snob and have always looked for the best sheets and the highest thread count.  Last year I was looking for a set just as a back up and I grabbed some from Target thinking they would never get used.  Well now they are my favorite sheets and I just bought another set this past weekend.  Organic Cotton Threshold Sheets.

Coffee or Tea.  I am a coffee girl.  I enjoy a cup or two each morning but I have started having a cup with my afternoon snack and sometimes after dinner.  There are several brands like Community and New Orleans Roast have coffee blends that are flavored but are just black coffee.  This means no sugar… and no dairy.  Also, I keep Chameleon brand Cold Brew on hand at all times too.  Both make me feel a little more balanced.

Reading Nook.  Until recently the babies crib was in my bedroom.  When we moved it out and into the big boys room it left a space on my side of the bed.  I decided it would be the perfect space for a little reading nook for me and Big Daddy.  It has grown to be one of my favorite spots in the house.

Everyone says, the days are long but the years are short, and as a mother you know they are right.  I love my kids and being with them so much but it’s still nice to have a little something special for me at the end of the day too.  In reality I know that taking care of myself when I can makes me a better mom and that helps everyone.

XO,

Tippy

 

In: Home · Tagged: covignton blog, home, luxuries, mandeville blog, mom life, mom of boys, new orelans blog, nola naturals, northshore blog, relaxation, relaxing, target, target home, we five kings, we five kings blog

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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