OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
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Fashion · January 3, 2018

Who What Wear – Olive Pants and Balloon Sleeve Sweater

Winter is finally reached the south.  This past weekend was freezing as was the beginning of this week.  With an early Mardi Gras this year it has me rethinking everything we will wear.  You just never know with Mardi Gras.  Last year it was boiling hot but it was late February.  This year with a February 13th Fat Tuesday means it could be cold or raining or cold and raining.  Never you mind though because we will have an amazing time no matter what.

One of the things I love about the winter is that you are able to stack on the accessories.  In the summer it just feels oppressive to me to have too many layers so in the winter it’s a look I totally embrace.  But sometimes it feels like the assets of certain outfits get lost under the layers.  I came across this look in Target in the Who What Wear section.  The sweater was a nice medium weight which is a good weight for Louisiana winter.  It can stand on it’s own but not so thick that you feel like you need to take it off when you get indoors.  The shoes were also another perfect item for a southern January because while they are lined in fur they are also a mule leaving the back exposed keeping your feet warm but not hot.

Olive is also a love of mine.  Almost as much as blush.  It’s a beautiful color on it’s own but it just works so well as a neutral too.  These pants would be as great of a wardrobe staple as black pants in my opinion.

Sweater // Pants // Shoes // Necklace

 

So stay warm, dress cute and enjoy the winter snap because you never know how long it will last.

XO,

Tippy

In: Fashion · Tagged: balloon sleeves, cold weather dressing, cold weather fashion, crop pants, fur shoes, january, january style, mandeville, mandeville blog, new orleans, northshore, northshore blog, target, tiffany king, tiffany morgna king, who what wear, winter fashion, winter style

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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OOTD from the @oldnavy x @altuzarra collab. OOTD from the @oldnavy x @altuzarra collab.
Last year I lost a friend to breast cancer. In 20 Last year I lost a friend to breast cancer.

In 2026 it is easy to feel like breast cancer is a beatable disease. And a lot of the time it is. But we have to be careful not to let that thinking make us forget that people are still dying from it. This past year our friend group has felt her absence in ways that are hard to put into words.

I am a busy person, and I do not always prioritize my health the way I should but this summer I booked my mammogram and I made sure not to reschedule it.

It is never a fun experience. But St. Tammany Women’s Pavilion does a beautiful job; the atmosphere is calm, the robes are warm, and they make something uncomfortable feel a little more manageable.

If you take one thing from this post let it be this.  Get checked. Make early detection a priority. If your provider is recommending a preventative screening, then get it done. Your health is your wealth. Not just because you want to live a long life but because you want the quality of that life to be worth living. Early detection saves lives.

Book the appointment.
Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse

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