Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
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Fashion, Sponsored · October 3, 2017

Dressing Room Diaries – Lilly for Fall

This is a sponsored post for Palm Village Mandeville – A Lilly Pulitzer Store.  All thoughts, opinions and ideas are mine.

I think that a lot of us just associate Lilly Pulitzer with the Summer and Spring months.  Bright colors and bold patterns just scream to be worn in the warm months.  I am as guilty as anyone of only remembering to shop there between March and August but I have recently discovered how amazing their Fall and Winter lines are.

If you think about it at the core of LP’s business is structured, tailored looks that flatter a ladies figure.  A LP shift dress is truly a ladies best asset in her closet.  It makes sense that their style would work for all seasons and not just one.  For this reason I went to the store recently to put together some looks specifically for fall to show you how their great, classic collections would work for you all year round.  Including some of your holiday celebrations that will be here before you know it.

Ophelia Swing Dress ($168)…  This was one of the first dresses that caught my eye.  I loved that it was a 3/4 length sleeve so it would work for the warmer fall weather but also for the winter months too.  The fabric was divine and just like Lilly Pulitzer always does their knits have enough weight to them to be flattering but not too heavy.  The back detail on this dress was also fun and unexpected.  I could see it worn on it’s own or with a cardigan, vest or jacket.  Wearing a size medium in this picture.

Mango Shift Dress ($208)…  This dress is screaming to be worn to a holiday party or to New Years Eve.  There are so many things I liked about this dress.  First, it’s a classic Lilly shift which everyone knows I love.  Second, it’s made of this amazing fabric that is a spandex base so it is very form fitting yet it has a very flattering way that it hugs all the right parts.  Third, the laser cutouts make this dress go from ok to amazing.  The fabric has this muted irridescentness (making up words here) to it that is just illuminated by the cutouts.  This is a must have on my list of holiday wear.  Wearing a size Large in this picture but would size down to a medium when purchasing.

Mila Shift Dress ($198)…  Again very classic LP dress in a fall/winter pattern.  This dress is a perfect pick for your holiday parties, weddings and anything else you have going on this winter.  I especially think that this would be the right dress for any work related holiday parties.  I love the curving hugging lines of the dress but the high neckline keeps it more professional.  Wearing a size 10 in this picture, however I always feel like I need to size up in these shift dresses because the fit is a little more slim and I am curvy.  If purchasing I would get a 12.

Joelle Dress ($178)…  This dress was made out of a more light weight fabric so would be more appropriate for a transition piece.  Fall or Spring this dress would be a great fit for both.  I can also see it working well into the summer but not so much the winter since layering wouldn’t be an option because of the sleeves.  Transition pieces are important to have when you want to carry a seasonal look into a warmer day so don’t second guess the need for a piece like this.  I am wearing a medium in this picture and it fits true to size.

Kasia Shorts ($78) and Long Sleeved Marble Top ($168)…  These shorts were screaming my name as soon as I walked into the store.  They were comfortable and flattering and I am picturing them with tights in the winter.  I think they are my favorite piece in the current LP collection.  This shirt was a natural pair although they would also look perfect with black.  Shorts are a size 14 and if purchasing I would size down to a 12.  The top was a medium and fit perfectly.

But don’t think that when you walk into the Lilly store that you are only going to see black and navy and gold.  No way!  They are keeping the vibrancy alive all winter long because you know we still need our resort wear of just something with a touch of pink to make those rainy February days a little less dreary.

As always thank you to Lillie Parrie for asking me to come and work with Palm Village Mandeville – A Lilly Pulitzer Store.  Lillie and her staff are excellent stylists and extremely knowledgeable about the Lilly Pulitzer brand.  THey will help make you look an feel like a million dollars.

XO,

Tippy

 

 

In: Fashion, Sponsored · Tagged: Dressing Room Diaries, fall fashion, fashion, lilly for fall, Lilly Pulitzer, lilly pulitzer for fall, palm, palm village a lilly pulitzer store, we five kings, we five kings blog

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Merry Merry. Merry Merry.
Who is panic wrapping??? Who is panic wrapping???
If it’s going to be 80 degrees for Christmas I’m a If it’s going to be 80 degrees for Christmas I’m asking Santa for a spray tan gift card in my stocking.
As my boys have gotten older there is almost alway As my boys have gotten older there is almost always a friend eating dinner at my house or spending the night. The weekends are reserved for a driveway full of bikes and basketball. This year, in my haste to make my @shutterfly card I accidentally added a picture with one of my bonus kids in it. 🤷🏻‍♀️ #themorethemerrier
You are not shadow banned. Your content is not bei You are not shadow banned. Your content is not being hidden. Most of the time, it simply is not resonating with your audience anymore, especially if you are using the app correctly, which I will explain at the end.

People blame “shadow banning” when they see a drop in engagement, but when I look at their metrics, I can usually see small declines long before they noticed them. Social media platforms have millions of users. They are not punishing you because you took a week off.

What actually happens is this. Your audience stopped engaging with your content, and when you took a break, they filled that space with other creators. When you returned, the algorithm showed them the accounts they interacted with most, which was not you. They were not looking for your content because it was not relevant to them anymore. I see this over and over.

There is one real caveat. How you are using the app. If you upload unlicensed music, follow and unfollow in large numbers, run giveaways that break platform rules or respond to comments in negative ways, you can hurt your reach. That is not a shadow ban. That is violating the service agreement.

A case study. Someone told me they was shadow banned. When I looked at their account, a few things stood out.

1. There was no aspirational layer to the content. It was a business that relied on people physically coming in, yet nothing showcased a luxury experience, or a story people could connect with. Photos were blurry, captions were minimal and there was no searchable language to help people discover her business.

2. There was no engagement back to the audience. Not responding to comments is one of the fastest ways to lose your community. People want acknowledgment. If they do not get it from you, they will give their attention to someone else.

3. They were not using the app like a real user.  Instagram and TikTok know you are a business, but they still reward accounts that behave like humans.  Comment, watch stories and sending DMs. That signals genuine activity and community building.

Most of the time the issue is not a shadow ban. It is content, connection and consistency. And the good news is all of that can be improved.
Candy cane bow tutorial!! #chrismas #christmasbaki Candy cane bow tutorial!! #chrismas #christmasbaking #christmascake #christmastreat #holiday #holidaytreats #coquettechristmas #twee #coquetteholiday
Coffee with my favorite collaborator… Coffee with my favorite collaborator…
Shop local gift guide @shopstelladallas!! Shop local gift guide @shopstelladallas!!
Last Christmas, we took the Annual King Cookie Par Last Christmas, we took the Annual King Cookie Party in a whole new direction and it ended up being one of my favorite versions yet. I invited some of my closest friends to Kismet Cosmetics, decorated gingerbread houses, and made our own lip gloss and face glitter. It was such a fun way to reconnect with my friends during the busiest time of year. The full recap is on the blog now. Link in bio.
I have been creating online for almost a decade, a I have been creating online for almost a decade, and the landscape has shifted in major ways. These are the changes that matter right now.

1. People don’t want to be influenced. They want to be educated. Audiences want content that improves their life, solves a problem or teaches them something useful. Value builds trust and trust builds connection.
2. Organic engagement is no longer the only metric. Paid reach is a smart tool when you know your audience and use the right placements. Sometimes your best content needs a push to reach the right people.
3. Community requires evolution. As you grow, your audience grows. Their needs change. Listening to what they save, ask for and respond to is how you stay connected.
4. Personality is the new niche. People follow people. Your voice, humor and perspective are what separate you from everyone else in your category.
5. Consistency matters, but sustainability matters more. Batching, content silos and systems help you show up without burning out.
6. Social SEO is essential. People use Instagram, TikTok and Pinterest like search engines. Keyword dense captions, clear hooks and intentional hashtags help your content get discovered long after posting.
7. Community is more important than virality. Viral moments fade. A loyal audience stays, engages and converts.
8. Creators are becoming brands and brands are becoming creators. Storytelling, personality and real time content now matter more than being perfectly polished.
9. AI isn’t replacing creators. It supports them. It frees up time so you can focus on creativity, connection and strategy.
10. Transparency matters more than perfection. And transparency isn’t the same as authenticity. Transparency means not gatekeeping and letting people into the process so they feel empowered.
11. Growth isn’t just about new followers. It’s about nurturing the audience you already have. Engagement and trust will take you farther than any number at the top of your profile.

The creator space is evolving and so are we. Staying curious, adaptable and connected to your community is how you grow long term.

#personalbranding #contentcreatortips

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