Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
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Fashion, Sponsored · September 21, 2017

CaBI is for All and it’s All for Fall!

Edited… Hey Y’all! I wanted to answer a few questions I have been getting about the sizing in this post.  I gave you all the sizes I was wearing and if I felt like I would stay at that size, size up or size down. The first thing you need to know is I am wearing the sample sizes that CaBI provides so I may not always have a piece available in my true size (M/10). To make sure you are getting the entire picture I tell you what size I am wearing in case it looks big or small to you. Most of the clothes were available in my regular size with the exception of the camel and black sweater, black bell sleeved shirt and casual griege sweater.

If I were ordering these for my closet I would have ordered a medium in the camel and black stripe. Small in the greige sweater because of the blousy fit and I just wanted it a little more form fitting. The black bell sleeve I would also do in a medium so I would have a little more room in the shoulder.

As always if you ever have a question about a post I do please email me and let me know.  I appreciate the feedback and want to make sure that I am giving you all of the information I have to make your shopping experience as easy as possible.  XO, Tippy

________________________________________________________________________________________________

The last few months I have been working with Sharon Bilbe, CaBI stylist, on exposing my followers to their So London fall line.  I feel like CaBI is truly this little hidden gem of a clothing line and I want to show you anything and everything that I think you are missing.  That’s my job after all, to do the research for you so all you have to do is the shopping.

CaBI’s collections are built in a capsule mentality so that you can mix and match all the pieces each season.  However they take it one step further and make the lines to coordinate season to season too.  So the tank you bought last spring is going to work with the jacket and jeans you are buying this fall.  Its kind of genius if you ask me.  You are definitely going to get more bang for your buck and more options to coordinate your pieces.

CaBI’s clothing is also amazing quality for the price point.  When I talk to avid CaBI shoppers they all talk about how the jacket or pants they bought 5 years ago still fit and still look great.  You will be very hard pressed to find another clothing line that holds up as well as their clothing does other than designer labels.

The greatest thing about this line is it is designed to work for all ages and all sizes.  You are probably thinking how does that even work and I can’t tell you how but I can say it just does!  I have seen the same suit on a 20 year old and a 50 year old.  I have seen the same jeans work by a 30 year old and a 90 year old.  They are extremely good about how they style their clothing and how they pair the pieces and because of this it will literally work for anyone and everyone.

So this week I went by Sharon’s closet because she had just received some new pieces for the fall collection.  I mixed and matched and made four outfits that I feel like you can’t and shouldn’t live without.

{This post is sponsored by Sharon Bilbe.  All thoughts, opinions and choices are mine.}

Cold Days, Hot Nights…  This sweater is only available for a very limited time.  I was immediately drawn to it because of the different sized stripes on the sleeves and the bodice.  These pants are also a favorite of mine from the collection and I have paired them with a lot if different tops.  This sweater is thick and substantial while remaining form fitting.  The way the knit is constructed it will hold it’s shape and not get baggy as the day wears on.  The sample I am wearing is an XL and I would definitely size down if I was ordering it.  I would say both pieces run true to size.

Farmers Market Casual…  This top and jeans are the perfect fall, casual combination.  The shirt is great for a front tuck in a pant or to be worn as a tunic with leggings.  The jeans fit great in the waist and hips but were a little bigger in my calf than I like for a typical skinny jean.  Nothing that a little tailoring couldn’t fix.  Also, this belt was great with the jeans and sturdy enough to wear with a pant but could also be paired with a dress.  I am wearing a XS in the top so I would suggest sizing down.  Belt is a medium and jeans are a 10 and both run true to size.

Holiday Glam…  Y’all!  This outfit.  I need a praise hands emoji on my blog like STAT!  This top is actually longer in person and looks more like a short tunic length.  I cuffed the bottom to make it a little shorter and accentuate my waist.  I also wore the skirt as a mini but it could be pulled down further on your waist and would hit right at the knee. When I tell you that you need this outfit for Christmas parties and Christmas Eve and so on you need it!  The top is size small and skirt is medium.  Both run true to size.

I also want to talk about the shoes for a moment.  They are a triple color combo which means they will work with any of the pieces in the CaBI collection.  They have both purple, black and a little stripe of navy so essentially they would pair with anything and everything.

Mixing Pattern Fun…  This outfit was a complete accident but it totally worked!  I pulled the skirt and the top and was like I am just going to shoot this even if I don’t like it because I think it’s funky and fun.  When I put it on I was like well ok and then I did the little front tuck and I was sold.  Like I almost stuck this one in my closet and didn’t return it to Sharon.  Top and skirt are mediums and both fit true to size.

All of these pieces are currently available in the CaBI fall line.  You can message me or Sharon to get more details on how to try it all on and order.

In: Fashion, Sponsored · Tagged: cabi, cabi clothing, cabi so london, fall, fall fashion, fall style, fashion, so london

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Fridays thought. Fridays thought.
Have you been to Disney or Universal in the summer Have you been to Disney or Universal in the summer?  What was your experience?  To me, I’d go back this time of year again because the crowds were so small. I can deal with the heat if I don’t have to wait 90 minutes for every ride! 

Despite the heat we had a great time for @paxton2short’s 13th birthday trip!!
This Fourth of July all I can think is… the type o This Fourth of July all I can think is… the type of girl like Erica are only in America 🇺🇸
I like the together part but @synskinaesthetics is I like the together part but @synskinaesthetics isn’t letting me get old.
As the high holy day of swimsuits approaches a few As the high holy day of swimsuits approaches a few things I want you to remember. 

1. Your body is a swimsuit body. 
2. Having fun > anyone’s opinion 
3. It’s too hot for clothes. 

The only thing standing between you and the swimsuit is you.
Two accounts. Two viral moments. Same month. I ha Two accounts. Two viral moments. Same month.

I have been managing social media long enough to know that you cannot plan to go viral. That is still up to the social media gods. What you can control is what happens when it does.

My client John Exnicios creates real estate content. We had been watching his views tick up and had a feeling something was building. We created a short funny reel and watched it go from 30k views overnight to just under 275k. 145k accounts reached. About 100 new followers.

My own viral post was a carousel. It had a second wave at the 72 hour mark and ended with 325k views, 243k accounts reached, and 700 new followers.

Here is what both accounts had in common when the numbers started moving. People went straight to the account page and then to the pinned posts. A strong bio and strong pinned posts are what turn viral views into followers. You have to be ready before it happens.

While it is happening — post stories, respond to comments, and go interact with the accounts that engaged with your content. Show up like a real person.  Do not post on your grid until the content stops growing. Let the algorithm keep pushing it.

After — lean into what worked. Plan content around it. Do a reintroduction post for your new followers. They just found you so tell them who you are.

The viral moment is the beginning. Not the end.
Save this for when your moment comes.

Follow for more digital strategy tips every Tuesday.

That is what I am here for.
One of the biggest mistakes I see on social media One of the biggest mistakes I see on social media is relying on the “Email” or “Call” buttons for people to contact you.

People want the path of least resistance. If someone has to hunt for your contact information, there’s a good chance they’ll move on.

Make it incredibly easy to reach you.

Include your email address, phone number, or a direct link right in your bio so it’s visible at a glance. The fewer clicks it takes, the more likely someone is to actually contact you.

Don’t make potential clients work to give you business.
Did you know I send three newsletters every single Did you know I send three newsletters every single month? Free. 

If you found me recently, welcome. This is what I do beyond the grid.

The Creative Brief is my newsletter ecosystem and it covers everything I am passionate about. Style, personal branding, and content strategy. Three newsletters. Every month. Delivered straight to your inbox with no algorithm in the way.

The Edit drops the first Monday of every month. Style x Strategy hits the second Monday. Content in Style rounds it out on the fourth Monday.

This is content that actually moves the needle in your business and your creative life.

The link to subscribe is in my bio and in my stories. See you in your inbox.
Spent the morning celebrating my sweet parents 50t Spent the morning celebrating my sweet parents 50th wedding anniversary at Commander’s Palace for jazz brunch. I have to buy my kids new pants and collared shirts every time we come here.
Why this outfit works. Episode 6. #whythisoutfitwo Why this outfit works. Episode 6. #whythisoutfitworks #ootd #capris #stylingcapris

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