Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
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At Home, Decorating · September 9, 2017

Cozy for Fall

I really appreciate and enjoy all of the seasons.  Probably because it gives me an excuse to buy new clothes but I really do enjoy seeing the scenery change with each passing season.  I also think that living in the south we get just enough of one season before going on to the next.  Except for summer…  summer lasts forever here.

However, if I had to choose a favorite of them all I think I would choose fall.  Maybe it’s the cool crisp air or maybe it’s the vibrant autumn colors or maybe, just maybe, it’s all the pumpkin flavored things.  Either way I do find myself getting a little giddy when the fall comes around.

We had a little briskness to the air this week and a much needed drop in humidity which meant good hair, an excuse to wear an open toe pair of booties and the chance to decorate my house for fall. 

Just so you know we went through a huge redecorating project in our house a little over a year ago so I also changed some of my holiday décor too.  Going with a lighter interior really inspired me to think of different ways to decorate and while it’s by no means minimal, it’s what we should call “Tippy Minimal”.   My exterior stayed the same as did my exposed brick on the inside of my house and they both pair beautifully with autumn colors.  Probably why it’s my favorite season to decorate for.

I took the time to go through my existing décor and put up what would work and get rid of what wouldn’t and then we made a much anticipated trip to Home Goods.  If you haven’t shopped at Home Goods before for holiday needs you are missing a gold mine.  They always have great pieces and I find they have minimal inventory of each one so it’s unlike Hobby Lobby where every house has the same pumpkins as you.  I really wanted to add some more mercury glass to my pumpkin collection so off to Home Goods we went.

This is the outcome…

Mantle and Fireplace

Most of these items are old.  I was able to reuse a lot of what I had and it all just worked.  My white pumpkins were from several years ago when they became really popular.  Stores were charging twice as much for the white ones over the orange so I just bought a few orange ones and a can of spray paint and went to town.  Even after all this time they are still one of my favorite pieces.

Coffee Table

Most of this is new and purchased from Home Goods.  The tray is always on my coffee table and I just add little items from season to season.  The milk glass vase is vintage and the little flowers are left over from me making my hat for polo.

Kitchen

I love carrying my theme over into my kitchen.  Our kitchen is where we spend the majority of our time so it is nice to have décor in that room too.  The mercury glass pumpkin is new and from Home Goods and was only $12.  The china is my formal fall china and I inherited it from my late Grandmother, Lilly Belle.  I have a lot of china… like however much you think is a lot I probably have more than that.  Before we had kids I displayed my formal china at every holiday.  Now I take it out less often but it still gets used.  Even with three boys.

Extras

I usually throw some of my extra items into the foyer or even the guest bathroom.  For Christmas I all out decorate these rooms but for fall, Halloween and Mardi Gras they are a little after thought.  I do love to bring everything together with a scent.  Each season I buy a candle that reminds me of the season we are entering and makes my home feel and smell cozy.  I take great care to find scents that are not overpowering because you never know if your guest is sensitive to smells.  Autumn scents can be particularly overwhelming.

Food and Drinks

Fall is a beautiful time for decorating but also for gathering with friends and family.  I love the opportunity to try out new recipes and have friends over for “porch drinks”.  The fall and the spring are the best times for enjoying the outdoors in south Louisiana.  These are a few of my go-to’s for entertaining.

Healthy Pumpkin Chili

Crockpot Applesauce

French Onion Pot Roast

Slow Cooker BBQ Brisket

Roasted Brussel Sprouts, Cinnamon Butternut Squash, Pecans and Cranberries

Honey Crisp Apple Sangria

Cinnamon Sugar Roasted Apples

In: At Home, Decorating · Tagged: autumn, cozy fall, cozy home, Decorating, fall, fall decor, fall decorating, fall drinks, fall food, fall home, fall in the south, fall menu, home, pumpkins, southern fall

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About Me
I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time I bring up hashtags someone tells me th Every time I bring up hashtags someone tells me they do not work anymore.

Here is my take. Hashtags are still live on Instagram and they are still one of the main ways people search through the platform. Until Instagram tells us they are done I am going to keep using them, intentionally.

What has changed is how you should be using them.

Instagram has officially capped hashtags at 5 per post. Instagram made this change deliberately because stuffing 20 to 30 generic tags into every post was not serving anyone. Hashtags are no longer a reach tool. They are a clarity tool that helps the algorithm understand what your content is about.

5 intentional hashtags beat 30 random ones every single time.

Here is how to pick yours:

-Think about your niche, your audience, and your location
-Think about what someone would actually search — not what you would call your post
-A clown costume post might use #halloweencostume or #cosplay instead of #clowncostume because that is what someone searching for inspiration is actually typing

One more thing most people are missing. Instagram is leaning heavily into SEO and keyword search now. The words in your caption are doing work that hashtags used to do. Write descriptively and use natural language your audience would actually search. The algorithm is reading your words so give it something to work with.

Save this before you write your next post.
More digital strategy every Tuesday — follow along so you do not miss it.
As I’m planning out this years Halloween photo sho As I’m planning out this years Halloween photo shoot I had to circle back to this gem. I think this year will top it. I think 🤔 #halloween #costume #crystalball #cosplay #spookyseason👻
@tiffanitrancalix throws the best parties… #90snig @tiffanitrancalix throws the best parties… #90snight #justagirl
We’ve never met a theme we didn’t like. #october # We’ve never met a theme we didn’t like. #october #costumeseason #90snight
@blaumshavemorefun sent me this reel from @_memoir @blaumshavemorefun sent me this reel from @_memoirsofatraveler and I have never found a better description of my life. Every night out dancing ends with a PT appointment with @therapeuticbydesignpt the next week.  These knees are not 22 anymore.
The truth is I’m in a better mood when I like my o The truth is I’m in a better mood when I like my outfit #mirrorselfie
Gift guides are one of the most powerful tools a c Gift guides are one of the most powerful tools a creator has during the holiday season — and most people are not using them.

This is part one of two. Today we are talking about gift guides for creators. Next Tuesday we are talking about gift guides for retail businesses and small business owners. Save both.

Here is what a well built gift guide actually does for you as a creator:

	•	Drives affiliate revenue through platforms like LTK, ShopMy, Amazon Associates, Collective Voice, Mavely, and Howl
	•	Lives on your blog with its own URL so you own it and it keeps working long after the holidays
	•	Gives you content to distribute across every platform including two Pinterest pins per guide — one to your LTK post and one to your blog
	•	Opens the door to add gift guides as a bonus deliverable in brand collab pitches — and yes, services count too

Start by planning your categories. Gifts for her. Gifts under $50. Stocking stuffers. The more specific the guide the more useful it is — and useful content gets saved and shared.

The creators who win the holiday season start building now.

Save this and start planning your first guide this week.
More digital strategy every Tuesday — follow along so you do not miss it.
Through shaving, waxing, laser, threading this one Through shaving, waxing, laser, threading this one hair prevails. #thisis40 #thisisperimenopause #losinghaironmyhead #growingiteverywhereelse
Fashion week never really stops in New Orleans. Fashion week never really stops in New Orleans. 

Last night @abbydumatrait and I were able to check out all of @shopcosmiccollective runway show pieces as well as her new fur and fringe combo stoles. @theclosetbyscsc hosted and we scoured the racks of what is available to rent. Yes, rent. The Closet is open by appointment to rent their clothes as well as jewelry, hats and other accessories. 

We ended the night with @bylauracitron and @anyoldiron at the grand opening party for Any Old Iron on Magazine Street. Their shop is the perfect addition to New Orleans and needs to be your next shopping stop!! Andrew and Laura are both just so incredibly talented and I’m excited for them to be in our city.
Good morning. I’ll be your halloqueen for the next Good morning. I’ll be your halloqueen for the next 31 days. #halloween #kingoween #halloqueen

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