Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
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Fashion · September 4, 2017

Farewell White

So today is Labor Day and the official end of the summer season.  Here in the south that means we are supposed to put away our seersucker, summer pastels, linen and white.  The thing that has always been strange to me about these “rules” is that we all know summer is long from over in Louisiana.  Last year we were wearing shorts on Christmas so why the need to get rid of what is considered summer fabrics so soon?

Dress: Palm Village Mandeville – A Lilly Pulitzer Store

I’m not too sad about putting away my seersucker, linen and pastels.  I embrace the fall fully so I really do enjoy the change from the light colors to the darks and the fabric weight changing from light to heavy.  I do however dislike losing white clothing.  Personally I love white in any season.  It is crisp and its clean and it looks good with just about anything.

I don’t like the term rules so I’m going to make my own guidelines for ways you can incorporate white into your wardrobe after Labor Day…

 

Dress: Au Darling

Do What You Want.  Right off the bat you should do whatever makes you happy.  If you want to wear all white, all day long,  all winter long than do it.  Good for you.  As with anything you wear if you feel confident than you look good and that is all that matters.

Winter White.  This is a great in-between in case you just still aren’t ok with going totally bright white.  Shades like beige and ivory are also great choices to keep things light but stay within the rules of no white after Labor Day.

White Jeans.  So this is what truly made me break up with the no white after Labor Day rule.  I just love my white jeans and Easter to Labor Day in the south is hot.  The amount of times that I get to wear them is just not enough in my opinion so I like to keep them around for fall and winter.  My white jeans just pair well with chambray, blush, black and I love to wear them with a thick sweater and a bootie.  Basically they are a denim staple all year round.

White Shoes.  This may be an unpopular opinion but I don’t like white shoes.  Ever.  After the age of 12 I just don’t find them cute on many people so this is an item that I am ok with staying in the spring and summer months.

So enjoy the last day of your Labor Day weekend.  I will be spending the day at the pool and organizing my fall wardrobe…

XO,

Tippy

 

In: Fashion · Tagged: fall, fall fashion, fashion, fashion rules, labor day, linen, seersucker, southern fashion rules, summer, summer pastels, white after labor day, winter white

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I'm Tiffany. Although some of my favorite people call me Tippy. My favorite color is pattern. Seriously, I've never met a pattern I didn't like. My style is as bold as my personality and you should never trust my hair color. I am all about size inclusive style on a Nordstrom Sale budget.
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Instagram

Every time Trial Reels come up in conversation wit Every time Trial Reels come up in conversation with business owners, creators, and brands I notice the same thing.

Nobody is using them.

Instagram rolled this out quietly at the end of 2024 and most people either don’t know they exist or aren’t sure what to do with them. So let’s fix that.

Trial Reels are one of the only ways Instagram lets you get your content in front of people who don’t follow you yet. They show your reels to non followers through the explore page and reels feed. That is new eyes, new followers, and new potential clients — without paid ads.

Here is what you need to know:

-Trial Reels are only available to professional accounts and some creator accounts
-They gain traction for 24 hours — after that views stop
-You can run a trial at the same time you post to your feed
-They are not just for new content, repurpose your best performing reels

I have used them consistently and have seen my follower count grow because of it. The content that performs best is funny, engaging, or tied to trending audio. Stay away from talking head content unless it stops someone in the first second.

This is a feature worth adding to your strategy right now.

Save this and post your first Trial Reel this week.
Follow me for more digital strategy tips every Tuesday.

That is what I am here for.
June 1st the beginning of Pride month and I want y June 1st the beginning of Pride month and I want you to remember that it’s important because everyone deserves a place and to be their true selves without fear of abandonment or harm. #pride
Friday thoughts. Coming back as a cat in my next l Friday thoughts. Coming back as a cat in my next life.
City Views. #pinkandgreen #nola #neworleans #sundr City Views. #pinkandgreen #nola #neworleans #sundryshop
Having your account in order is one of the most im Having your account in order is one of the most important parts of building a strong profile.

Think about it. Someone scrolls past your post, it stops them, they click your page. You have seconds to tell them who you are and whether they should follow you.

Step one is always a clean and concise bio. But that’s just the beginning.  Step two is your pinned posts.  Most people are either not using them or not using them strategically.
Here’s what your three pinned posts should be doing for you:

-Post 1 — Who you are and what you do
-Post 2 — What kind of content you create and what they can count on from you
-Post 3 — Your highest viewed content. Not your favorite. The one with the most views.

And before you stress about having three, Facebook only allows one pinned post. One strong post is all you need there.

Your pinned posts are prime real estate. They set the tone, build trust, and give someone every reason to hit follow.  Don’t leave that to chance.

Save this and go update your pinned posts today.
And if you want more branding tips every Tuesday... follow me. That’s what I’m here for.
She’s a resourceful queen…. With a glue gun. She’s a resourceful queen…. With a glue gun.
Literally just a girl. #girlworld #whorunstheworl Literally just a girl.  #girlworld #whorunstheworld
In southern tradition our “aunts” are usually not In southern tradition our “aunts” are usually not actually our family. A rite of passage in our adult lives in when your friend tells you they are pregnant and asks you what you want your Aunt name to be. I was going to be Aunt Tiffy but these girls had other plans and a lack of being able to say their f’s turned into me being Tippy. 

Today they graduated high school. It a monumental occasion for them and their parents. We are so proud of all of them and honored to have been able to know them from day one in the NICU. We can’t wait to see where life takes them and are as equally excited to see what an empty nest holds for our friends as well. What a blessing it is to have lifelong friendships.
Don't take this the wrong way. But I hate AI flie Don't take this the wrong way.  But I hate AI fliers.

They all look the same. Generic, flat, and with no real depth. More importantly they don't look anything like your brand. Someone should be able to see your flier and know immediately that it came from you. AI fliers are not doing that.

I get it. You are busy. You need something fast and you don't want flier design to take up your whole day. I am not going to tell you I hate something without giving you a way to do it better.

Canva can get you a branded, readable, properly sized flier in 30 minutes. Here is what most people are missing:

-Your flier should match your brand colors and fonts
-Font pairing matters — and script fonts are never all caps
-If it is hard to read it is not working
-Every platform has different size requirements and AI fliers are almost never optimized for them

I use AI every single day. Flier creation is just not the best use of it.

Swipe through and let me show you how to do it better.

Save this before you make your next flier.
A white top is an essential in your wardrobe each A white top is an essential in your wardrobe each season. These are my 4 favorite white tops I recently purchased from @target. Everything is linked on LTK and in my stories.

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