Let’s get this out of the way: ChatGPT is a powerful tool, but it’s not a mind reader and it’s definitely not a stand-in for you. If you’ve ever asked it to write something and ended up with a generic, off-brand mess, you’re not alone. The magic doesn’t come from the AI itself; it comes from what you feed it.
That’s why I treat ChatGPT like a collaborator, not a shortcut. I use it almost every day, whether I’m brainstorming social captions, writing blog posts, creating newsletters, or even mapping out a content strategy for a client. But before I ask it to create anything, I give it everything I know.
When ChatGPT has the full picture, my tone, my goals, my audience, and even the way I like to explain things, it becomes an extension of my voice. That’s the sweet spot. And in this post, I’m walking you through exactly how I get there.
Start With What You Know
Before I ever ask ChatGPT to write anything, I start by loading it up with context. Think of it like a new hire. You wouldn’t expect someone to walk in on day one and magically sound just like you without a little training, right?
So I treat ChatGPT the same way. I give it everything I know about the brand I’m working with whether it’s mine or a client’s. That includes:
- Business name + what they do
- Target audience (who they’re trying to reach)
- Tone of voice (casual, elevated, punchy, educational, etc.)
- Brand goals (grow community, convert sales, establish authority)
- Content silos (categories of content we consistently create)
- Preferred platforms (IG, TikTok, email, blog, etc.)
And I don’t dump it all at once. I like to start by saying something like:
“Before we get started, I want to teach you about my business. I’ll be asking for help writing content, but first, here’s everything you need to know…”
Then I give it the details. Don’t worry about making it perfect just be clear and conversational.
Once I’ve shared that, I don’t jump straight into asking for content. Instead, I move into the next (very underrated) step: asking ChatGPT to repeat it back to me.
Ask It to Repeat Back What It Knows
Once I’ve shared all the important details about the business, I always ask ChatGPT to repeat them back to me. This step might seem unnecessary, but it’s honestly a game-changer.
Here’s why: it shows me what it actually picked up and what it didn’t.
Sometimes it nails the tone or gets the audience right. Other times, it skips over something important or makes a weird assumption. By asking it to summarize what it knows before moving forward, I get to clarify before it creates anything that feels off.
I usually say something like:
“Can you repeat back to me what you’ve learned about this brand so far?”
“How would you describe the tone of voice and audience?”
This step turns ChatGPT into a true partner in the process. It also makes it easier to spot gaps I didn’t think to include like preferred post format, design aesthetic, or how the brand wants people to feel after seeing the content.
Once everything sounds right, then I move on to the next part of the process: giving it the green light to ask me questions, too.
Let It Ask You Questions
This might be my favorite part of the process and the one most people skip.
After ChatGPT repeats back what it knows, I ask it if there’s anything else it needs from me before we move forward. I literally treat it like a collaborator in a creative meeting. I’ll say:
“Before we move on, is there anything else you need to know about this business?”
“Do you have any questions for me before we start writing?”
Sometimes it asks clarifying questions about the brand’s personality, visual style, or call-to-action preferences. Other times it wants more detail on the audience’s pain points or the overall content goal. Either way, the result is more authentic and less robotic content.
It also saves time. Instead of going back and forth tweaking things that “don’t sound right,” you’re giving ChatGPT a chance to get clear from the start.
Letting the AI guide part of the prep makes the final product feel more aligned and honestly, it makes the process feel more human.
Tips to Make the Most of It
Once you’ve trained ChatGPT with your brand info and opened up the conversation, you’ll start to see a big difference in what it produces. But to really get the most out of it, here are a few things I always keep in mind:
🗣️ 1. Talk to it like a creative partner—not a robot
The more natural and conversational you are, the more natural the output sounds. You don’t have to write “perfect prompts.” Just explain what you need the way you would to a team member.
🧾 2. Don’t skip the prep
Yes, it takes a few extra minutes up front but that time saves you hours later. You’ll get content that sounds like you, not some weird, overly polished version of a chatbot.
📌 3. Reuse your brand info across sessions
Copy and paste your go-to brand summary or keep a saved prompt ready to drop in each time you open a new chat. This is especially helpful if you work with multiple clients or manage more than one brand voice (like I do with Tiffany King Creative and The Organized Social).
📂 4. Let your content silos lead the way
If you’ve already built out content silos (which I highly recommend), give those to ChatGPT and let it help you brainstorm, organize, or expand ideas within each one.
💬 5. Give it feedback
If something feels off—say so! Just like a team member, ChatGPT gets better with feedback. You can say, “Let’s make that more casual,” or “Try that again with a bolder voice.”
Real-World Example: How I Use It for My Business
I run two brands that couldn’t be more different on the surface, Tiffany King Creative and The Organized Social, but I use ChatGPT every day for both. The key? I’ve trained it to understand each brand’s voice, goals, and audience like they’re two completely different clients. Because they are.
✨ Tiffany King Creative
This is my personal brand; bold, creative, colorful, and style-forward. I use ChatGPT here to:
- Write blog posts (like this one!)
- Brainstorm newsletter sections and hooks
- Draft captions for Instagram and TikTok
- Plan content around trends or personal stories
- Refine my tone so it sounds like me but better on paper
The voice here is expressive and high-energy, so I’ve trained ChatGPT to lean into personality, humor, and color (literally and figuratively). I also use it to keep my message aligned across platforms while still sounding like I’m just talking to a friend.
🖤 The Organized Social
This is my digital marketing company, where the tone is more polished, strategic, and collaborative. I use ChatGPT to:
- Help organize strategies and content pillars for clients
- Build media plans for launches and events
- Create consistent messaging across social, email, and print
- Brainstorm real estate campaigns, boutique rollouts, and promo calendars
For The Organized Social, I train ChatGPT to balance tone depending on the client. One day it’s developing a professional campaign for a law firm, the next it’s writing casual captions for a game-day clothing drop. But the thread that ties it all together is intentional, aligned messaging and AI helps me keep that consistent across everything we do.
The most important thing? I don’t expect ChatGPT to “just know.” I teach it. And once it understands the brand, the results are fast, on-tone, and honestly kind of magical.
Don’t Just Prompt—Teach
The biggest mindset shift I’ve made with AI is this: I’m not just giving prompts—I’m teaching.
When you take the time to show ChatGPT who you are, what your business does, and how you want to show up, it stops sounding generic and starts sounding like you. It becomes an extension of your voice, not a replacement for it.
Whether you’re a content creator, a solopreneur, or running a full-on marketing team, the better you understand your own brand, the better AI can help you communicate it. That’s where the real power is.
So the next time you open a blank ChatGPT window, don’t start with a request. Start with a lesson. Let it get to know your business first—and watch what happens when your content finally sounds like it came from your brain, not a bot.
XO,
Tiffany
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